SaaS & AI Price Index 2024-2026: Which Tools Raised Entry Prices

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Software price rises make headlines, but most reports count total spend, not list prices. We went back to the archived pricing pages of 77 SaaS and AI tools and recorded the price of each tool’s entry paid plan in January 2024, January 2025 and January 2026, then compared it with the price on the vendor’s page today.

Of the 27 tools we could price from January 2024, 9 raised the entry price and none cut it. The rises were not spread evenly: accounting and payroll tools and the big office suites went up, while project management and most AI tools held. Every number below links to the archived page it came from, and the data is free to reuse under CC BY 4.0.

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In This Article (10 sections)

Key findings

  • 9 of 27 tools (33%) tracked since January 2024 raised the price of their entry paid plan. None lowered it. Among the tools that raised, the median increase was 27%.
  • All four accounting and payroll tools rose: Xero Early $15 → $20 → $25 → $27 (+80%), FreshBooks Lite $17 → $19 → $21 → $23 (+35%), QuickBooks Online Simple Start $30 → $35 → $38 → $38 (+27%) and Gusto Simple $40 → $40 → $49 → $49 (+23%).
  • Office suites went up: Microsoft 365 Personal $69.99 → $69.99 → $99.99 a year (+43%), Google Workspace Business Starter $6 → $6 → $7 (+17%) and Dynamics 365 Sales Enterprise $95 → $105 → $105 → $105 (+11%).
  • Project management held: Asana, monday.com, Trello, Airtable, Calendly and Zapier charge the same for their entry plans as in January 2024.
  • Most AI subscriptions held: ChatGPT Plus is still $20 a month, Midjourney Basic $10, Runway Standard $12 billed annually and Jasper Pro $59. The exception is Descript, whose Creator plan went from $12 to $24 when it reworked its plans.

The biggest increases

Entry-plan price rises since January 2024: Descript Creator +100%, Xero Early +80%, Microsoft 365 Personal +43%, FreshBooks Lite +35%, QuickBooks Online Simple Start +27%, Gusto Simple +23%, Google Workspace Business Starter +17%, Dynamics 365 Sales Enterprise +11%, Webflow Basic +7%
Change in the entry paid plan’s list price, January 2024 to today. Source: archived and current vendor pricing pages.
Tool and planJan 2024Jan 2025Jan 2026Nov 2026Change
Descript Creator$12$24$24$24+100%
Xero Early$15$20$25$27+80%
Microsoft 365 Personal$69.99$69.99—$99.99+43%
FreshBooks Lite$17$19$21$23+35%
QuickBooks Online Simple Start$30$35$38$38+27%
Gusto Simple$40$40$49$49+23%
Google Workspace Business Starter$6$6—$7+17%
Dynamics 365 Sales Enterprise$95$105$105$105+11%
Webflow Basic$14$14$14$15+7%
Entry-plan list prices in USD on the billing basis shown in the full index. A dash means no archived copy showed the price.

Accounting and payroll led the rises

The four accounting and payroll tools in the index all raised their entry price, three of them more than once. Xero raised its US Early plan in each of the last three years, from $15 to $27 a month; its Growing plan went from $42 to $59. QuickBooks Online moved Simple Start from $30 to $38, and its Plus plan rose from $90 to $140. FreshBooks lifted Lite’s monthly list price every year, and Gusto raised the base fee of its Simple payroll plan from $40 to $49 while keeping the per-person fee at $6.

Xero Early: $15 → $20 → $25 → $27; FreshBooks Lite: $17 → $19 → $21 → $23; QuickBooks Online Simple Start: $30 → $35 → $38 → $38; Gusto Simple: $40 → $40 → $49 → $49
Entry-plan list price per month at each point. Source: archived and current vendor pricing pages.

Microsoft and Google raised suite prices

Microsoft 365 Personal cost $69.99 a year in the January 2024 and January 2025 copies of Microsoft’s page and $99.99 today. Google Workspace Business Starter went from $6 to $7 per user a month on an annual commitment. Dynamics 365 Sales Enterprise rose from $95 to $105 per user a month between January 2024 and January 2025.

Who held their prices

18 of the 27 tools tracked since January 2024 charge the same entry price today. They include Airtable, Asana, Bitrix24, Calendly, ChatGPT, Constant Contact, Copper, DocuSign, GoHighLevel, Jasper, Mailchimp, Midjourney, monday.com, Runway, Shopify, Trello, Zapier, Zendesk. Another 14 tools could only be priced from January 2025 or January 2026; none of them changed their entry price over that shorter period.

The full index

One row per tool: the entry paid plan we tracked, the billing basis held constant across all points, and the list price at each point. Change is measured from the earliest point we could verify.

ToolPlan and billingJan 2024Jan 2025Jan 2026Nov 2026Change
DescriptCreator, per person/mo, billed annually$12$24$24$24+100%
XeroEarly, per month (US)$15$20$25$27+80%
Microsoft 365Microsoft 365 Personal, per year$69.99$69.99—$99.99+43%
FreshBooksLite, per month, monthly list price (before promotions)$17$19$21$23+35%
QuickBooks OnlineSimple Start, per month (list price)$30$35$38$38+27%
GustoSimple, base fee per month (plus per person)$40$40$49$49+23%
Google WorkspaceBusiness Starter, per user/mo, annual commitment$6$6—$7+17%
Dynamics 365 SalesSales Enterprise, per user/mo, annual commitment$95$105$105$105+11%
WebflowBasic, per month, billed annually$14$14$14$15+7%
AirtableTeam, per seat/mo, billed annually$20$20$20$200%
AsanaStarter, per user/mo, billed annually$10.99$10.99$10.99$10.990%
Bitrix24Basic, per organization/mo, billed annually$49$49$49$490%
CalendlyStandard, per seat/mo, billed annually$10$10$10$100%
CamtasiaEssentials, per year—$179.88$179.88$179.880% since Jan 2025
ChatGPTPlus, per month$20$20—$200%
ClaudePro, per month, billed annually——$17$170% since Jan 2026
CloseSolo, per seat/mo, billed annually——$9$90% since Jan 2026
Constant ContactLite, per month, starting price$12$12$12$120%
CopperBasic, per user/mo, billed annually ($29 billed monthly)$23$23$23$230%
DocuSignPersonal, per month, billed annually$10$10$10$100%
DropboxPlus, per month, billed annually—$9.99$9.99$9.990% since Jan 2025
ElevenLabsCreator, per month—$22$22$220% since Jan 2025
Follow Up BossGrow, per user/mo, billed monthly——$69$690% since Jan 2026
GoHighLevelUnlimited, per month$297$297$297$2970%
GrammarlyPro, per member/mo, billed annually—$12$12$120% since Jan 2025
HeyGenCreator, per month, billed monthly—$29$29$290% since Jan 2025
HunterStarter, per month—$49$49—0% since Jan 2025
JasperPro, per seat/mo, billed annually$59$59$59$590%
LovablePro, per month, billed annually——$25$250% since Jan 2026
MailchimpEssentials, per month, starting price$13——$130%
MidjourneyBasic, per month, billed monthly$10$10$10$100%
monday.comBasic, per seat/mo, billed annually$9$9$9$90%
PerplexityPro, per month—$20—$200% since Jan 2025
PipedriveLite, per seat/mo, billed annually——$14$140% since Jan 2026
RunwayStandard, per user/mo, billed annually$12$12—$120%
ShopifyBasic, per month, billed monthly$39——$390%
TrelloStandard, per user/mo, billed annually$5$5$5$50%
WixLight, per month—$17—$170% since Jan 2025
ZapierTeam, starting price per month, billed annually$69$69$69$690%
ZendeskSuite Team, per agent/mo, billed annually$55$55—$550%
Zoho InventoryStandard, per org/mo, billed annually——$29$290% since Jan 2026
41 tools. USD list prices as each vendor’s US page showed them, before promotions. Notes on individual tools are under Evidence.

Methodology

  • Sample. Every product with a pricing guide on this site: 82 products. 5 were left out by design (DeepSeek: API priced per token, not a subscription plan; NotebookLM: sold inside Google One AI and Workspace bundles; no stand-alone list price across the period; Seedance: API priced per generation, not a subscription plan; Stability AI: API priced per credit, not a subscription plan; Zoho Invoice: free product; no paid plan to compare). That left 77 tools to check.
  • Points in time. For January 2024, 2025 and 2026 we used the Internet Archive’s Wayback Machine copy of each tool’s official pricing page closest to the 15th of the month, within the month before or after. Today’s price comes from the verified plan table of our own pricing guide for that tool, checked in October or November 2026.
  • The plan. For each tool we tracked one plan that existed at every point we priced: usually the cheapest paid plan. The billing basis (monthly, annual, per user or per account) is held constant for that tool.
  • What counts as a price. A number is used only when the archived page shows the plan name with that amount; we keep the page text as evidence. List prices are compared, not promotional prices.
  • Coverage. 41 of the 77 tools could be priced at two or more points; 27 from January 2024. Many pricing pages draw prices with JavaScript, so the archived copy has no number (Jira, Zoom, Canva, HubSpot, Squarespace), and some pages have no archived copy at all (Miro, Loom, CapCut).
  • Left out after review. Kit (the archived entry price covers 300 subscribers in 2024 and 1,000 in 2026), Zoho CRM (the archived figure is the Zoho suite’s starting price, not one plan), Microsoft Copilot Pro (retired), and the Jan 2026 Wix copy (a regional page with tax included).
  • What this does not measure. Usage fees, add-ons, seat minimums and renewal discounts. For seat rules, see our SaaS Seat Tax study.

Evidence for each price

Each tool’s prices with the archived page behind each one. Our pricing guide for the tool is linked first; notes explain any adjustment.

Download the data and reuse it

Two CSV files: the index (41 tools, one row each) and the evidence (151 prices, each with its archived link and page text, or today’s source). Data and charts are licensed under Creative Commons Attribution 4.0: reuse them anywhere, including commercially, with credit to SaaS CRM Review and a link to this page.

Suggested credit:

Source: SaaS CRM Review, "SaaS & AI Price Index 2024-2026", https://saascrmreview.com/saas-price-index/

To embed the price-rise chart:

<a href="https://saascrmreview.com/saas-price-index/"><img src="https://saascrmreview.com/wp-content/uploads/2026/11/saas-price-index-rises.webp" alt="Entry-plan price rises since January 2024: Descript Creator +100%, Xero Early +80%, Microsoft 365 Personal +43%, FreshBooks Lite +35%, QuickBooks Online Simple Start +27%, Gusto Simple +23%, Google Workspace Business Starter +17%, Dynamics 365 Sales Enterprise +11%, Webflow Basic +7%" width="1200"></a>
<p>Source: <a href="https://saascrmreview.com/saas-price-index/">SaaS CRM Review SaaS & AI Price Index</a> (CC BY 4.0)</p>

Corrections and updates

Prices change. We plan to add a new point each quarter and note every correction here with its date. Spotted a price that is wrong or out of date? Tell us through the contact page.

About the author

Macedona

Macedona is the founder and lead reviewer at SaaS CRM Review, where he has published 500+ in-depth reviews, pricing guides, and comparisons of CRM and SaaS tools. Each review is based on hands-on testing or verified documentation, and every article states clearly which method was used. Pricing and features are checked against official vendor sources, with the verification date noted in the article.

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