On HeyGen’s pricing page in November 2026, with prices in US dollars, Free costs $0, Creator $29 a month, Pro from $49 a month and Business $149 a month plus $20 per added seat, billed monthly. Enterprise is quoted by sales. Every paid plan buys a monthly balance of credits, not video minutes, and the avatar engine you pick decides how many minutes that balance makes.
Creator drops to $24 a month when billed annually, $288 a year. Unused credits roll over for one extra month on monthly billing and until the renewal date on annual billing.
At HeyGen’s standard rates, Creator’s 600 credits buy about 19 minutes of Avatar IV Video Look, which uses 31 credits a minute, or 150 minutes of Avatar III Video Look at 4 credits a minute. The engine, not the plan name, sets your monthly output.
Creator suits one person publishing at 1080p, Pro suits one person who needs 4K or more credits, and Business is the only self-serve plan for two or more people. Creator and Pro cannot buy extra credits, so running short means upgrading; Business can top up with add-on blocks of 100 credits for $5.
Quick pricing answer
- HeyGen plans: Free, Creator, Pro (1,000 to 100,000 credits a month), Business and Enterprise.
- Starting price: Creator at $29 a month billed monthly, or $24 a month billed annually ($288 a year), with 600 credits.
- Free plan: $0, 3 watermarked videos a month up to 1 minute each.
- For a solo publisher: Creator, until the month needs more than about 19 minutes of Avatar IV Video Look or 4K.
- For a team: Business at $149 a month billed monthly for the first seat, plus $20 per added seat, sharing 1,500 credits.
- Caveat: you buy credits, not minutes, and only Business can top up mid-month. Prices checked November 2026, in US dollars.
In This Article (13 sections)
HeyGen Pricing at a Glance
HeyGen sells four self-serve plans, from Free at $0 to Business, which costs $149 a month billed monthly. Enterprise is quoted by sales. Pro alone climbs by credit tier.
| Plan | Monthly billing | Credits per month | Best for | Main limitation |
|---|---|---|---|---|
| Free | $0 | None (3 videos) | Testing your own script | Watermark; 1-minute videos |
| Creator | $29 a month, billed monthly | 600 | One person publishing at 1080p | 1 seat; running short means upgrading to Pro |
| Pro | From $49 a month (1,000 credits) to $4,300 a month (100,000 credits), billed monthly | 1,000 to 100,000 | One person who needs 4K or more volume | 1 seat; no credit packs |
| Business | $149 a month for the first seat, billed monthly, plus $20 per added seat | 1,500, shared | Teams that need more than one seat | Added seats add no credits |
| Enterprise | Contact sales | Set to your usage | SCIM, multi-workspace control, no length cap | No list price; 3+ seats |
Sources: HeyGen pricing page and HeyGen’s credit-based plans article, checked Nov 2026.
Price history: At every check (January 2025, January 2026 and today), Creator cost $29 a month, billed monthly. Earlier prices come from archived copies of HeyGen’s pricing page, and my SaaS and AI price index tracks the same entry-plan prices across other tools.
Prices are in US dollars as heygen.com/pricing shows them. The monthly prices come from that page’s Monthly view. The yearly totals, $288 a year, $488 a year and $1,428 a year, come from its Yearly toggle. HeyGen’s pages do not state whether prices include tax, and credit rates can differ by account creation date and region.
The table lists credits, not output, so each plan needs its own reading before $29 and $49 can be compared.
HeyGen Pricing Plans Explained
Creator is the entry paid plan, Pro adds 4K export and third-party video models for one user, and Business is the only self-serve plan that adds people.
Free
Free costs $0 and makes 3 watermarked videos a month, each up to 1 minute, without using credits; HeyGen’s help center puts the quota at 1 to 3 videos depending on region. Free covers 30+ languages, against 175+ languages and dialects on Creator. Free is a place to hear your own avatar read your own script, not a publishing plan: the watermark and the 1-minute cap rule out client work.
Creator ($29 a month)
Creator costs $29 a month billed monthly, or $24 a month billed annually, for one user and 600 credits a month. It removes HeyGen branding, exports at 1080p, allows videos up to 30 minutes, covers 175+ languages and dialects, and includes up to 10 hours of HeyGen Voice text to speech. Avatar V is included with limited usage.
Per credit, $29 for 600 works out to about 4.8 cents. The plan breaks in two places: a month above about 19 minutes of Avatar IV Video Look, or a client who wants 4K. Creator cannot buy credit packs, so either one moves you to Pro.
Pro (from $49 a month)
Pro starts at $49 a month, billed monthly, for 1,000 credits and scales by credit tier up to 100,000 credits for $4,300 a month; every tier has the same features and one user seat. The 1,000-credit tier costs $488 billed annually. HeyGen prices the tiers in between when you choose one at checkout.
What Pro adds over Creator is access, not length: 4K export, Seedance 2.5, Cinematic Avatars, Veo 3.1 and Nano Banana, faster processing, editing and proofreading of translation scripts, and 16+ hours of HeyGen Voice. The maximum video length stays at 30 minutes, as on Creator.
At the entry tier a credit costs about 4.9 cents, close to Creator’s 4.8 cents, so the $20 step adds 400 credits at nearly Creator’s rate along with the Pro features above. At the top tier, $4,300 for 100,000 credits comes to about 4.3 cents a credit.
Seedance 2.5 comes inside Pro with no second subscription; if you were about to buy the model on its own, check Seedance pricing first.
For Veo 3.1 clips, compare Pro with Google Flow pricing before you pick a tier.
My take
Pick Pro for 4K or the bundled models. If you only want more Avatar IV minutes, the entry tier buys about 13 more minutes of Video Look than Creator for $20 more a month, and because Pro cannot buy packs, size the tier with headroom.
Business ($149 a month plus $20 per seat)
Business costs $149 a month for the first seat and $20 per seat per month for each added person, and the whole workspace shares 1,500 credits. Added seats do not add credits, so a five-person team splits the same 1,500 credits a solo Business user gets.
Business adds what teams pay for: videos up to 60 minutes, 2x the concurrency of Pro, 5 Custom Video Avatars with Avatar V, a shared workspace, SAML/SSO, SCORM export and LMS integrations. It is the only plan that buys credit top-ups and can auto-reload them.
For one person, Business credits cost about 9.9 cents each ($149 for 1,500), double Creator’s rate. A solo user who only wants more credits should price Pro’s tiers first.
Enterprise (contact sales)
Enterprise has no list price: HeyGen sets the credit volume to your usage and quotes the plan through sales, for 3 or more seats. It removes the video length limit and adds multi-workspace control, SCIM user provisioning, team member MFA, a dedicated customer success manager and invoice billing. HeyGen’s FAQ states SOC 2 Type II and GDPR compliance.
Book the sales call only for a trigger Business lacks: SCIM provisioning, several workspaces, videos past 60 minutes or invoice billing.
How HeyGen Credits Work
In HeyGen’s credit system, each feature spends credits at its own rate: Avatar IV Video Look costs 31 credits a minute, Avatar III Video Look 4 and Video Agent 80. The table turns each rate into the minutes one month of credits buys on Creator, Pro’s entry tier and Business.
| Feature | Credits per minute | Creator, 600 credits | Pro, 1,000 credits | Business, 1,500 credits |
|---|---|---|---|---|
| Avatar III Video Look | 4 | 150 min | 250 min | 375 min |
| Avatar III Photo Look | 7 | 85.7 min | 142.9 min | 214.3 min |
| Avatar IV Photo Look | 16 | 37.5 min | 62.5 min | 93.8 min |
| Avatar IV Video Look | 31 | 19.4 min | 32.3 min | 48.4 min |
| Avatar V (Photo or Video Look) | 48 | 12.5 min | 20.8 min | 31.3 min |
| Video Translation, Speed mode | 6 | 100 min | 166.7 min | 250 min |
| Video Translation, Precision mode | 10 | 60 min | 100 min | 150 min |
| Video Translation, no lip-sync | 4 | 150 min | 250 min | 375 min |
| Video Agent, standard mode | 80 | 7.5 min | 12.5 min | 18.8 min |
| Video Agent, Seedance mode | 240 | 2.5 min | 4.2 min | 6.3 min |
Sources: HeyGen’s credit-based plans article and How to Use Credits on HeyGen, checked Nov 2026. Minutes are credits divided by the rate, to one decimal place.
Each column assumes one feature for the whole month; a real month mixes them. Creator lists Avatar V with limited usage, so the 12.5 minutes in its column may not all be available.
Creator also includes up to 10 hours of HeyGen Voice text to speech and Pro 16+ hours. If voiceover without an avatar is the whole job, ElevenLabs plans and credits are the comparison to run first.
Pricing note
HeyGen says some accounts see different credit costs by account creation date and region. The cost HeyGen shows in the product before you generate is the cost it charges, so check one real generation before you size a plan.
When credits run out
Only Business can buy more credits mid-month: extra credits cost $0.05 each, sold as add-on blocks of 100 credits for $5, with optional auto-reload. Creator users upgrade to Pro, and Pro users move to a higher Pro tier. An upgrade takes effect immediately, charges the price difference and adds the extra credits right away.
That rule changes the cost of a heavy month. A Creator user who runs dry on the 20th pays the price difference to Pro that month and $49 from the next cycle unless they schedule a downgrade, which takes effect at the start of the next cycle. A Business team in the same spot buys only the 100-credit blocks it needs.
Rollover and expiry
Unused credits roll over once on monthly billing, which gives them up to 60 days: the current cycle plus the next. Annual subscribers still receive credits monthly, but unused credits accumulate until the annual renewal date. HeyGen spends the credits closest to expiring first, and cancelling to Free wipes whatever is left.
Annual billing therefore suits uneven months, such as a launch quarter followed by quiet weeks, while monthly billing loses any credits older than two cycles.
What happened to HeyGen’s Unlimited plans?
HeyGen no longer sells its Unlimited plans: they were decommissioned and are not offered past May 15, 2026. Subscribers can keep a legacy plan while it stays active and in good standing, and on those plans Avatar III videos and no-lip-sync dubbing remain unlimited. Cancel or switch to a credit plan and the old plan cannot come back, so do not budget around an unlimited tier you do not already hold.
HeyGen API Pricing
The HeyGen API is pay-as-you-go: you can start with $5, need no subscription and pay in US dollars per minute of output, charged by the actual seconds generated. Any account can buy API credits, including Free, and pay-as-you-go credits expire 12 months after purchase. HeyGen stopped giving free API credits in February 2026.
| API feature | Price per minute |
|---|---|
| Avatar III, Digital Twin | $0.60 |
| Avatar III, Photo Avatar | $0.99 |
| Avatar IV, Photo Avatar | $2.31 |
| Avatar IV, Digital Twin | $4.83 |
| Avatar V, Digital Twin | $7.20 |
| Video Agent, prompt to video | $5.82 |
| Video Translation, Speed with lip sync | $0.81 |
| Video Translation, Precision with lip sync | $1.50 |
| Video Translation, Speed audio only | $0.57 |
Sources: HeyGen API pricing article and HeyGen FAQ, checked Nov 2026.
Plan credits cannot generate videos through HubSpot, Clay, Zapier, Make or n8n; those jobs need an API key and API credits, even on Business, whose plan card lists integrations with n8n, Make, HubSpot and Zapier. The gap per minute is wide: on Creator, a minute of Avatar IV Photo Look uses 16 credits, about 77 cents of the plan, while the API’s Avatar IV Photo Avatar line costs $2.31 a minute. Budget automation as its own line.
Does HeyGen Have a Free Plan?
Yes. HeyGen’s Free plan costs $0, needs no credit card and makes 3 watermarked videos a month, each up to 1 minute. It also gives limited trial access to premium features such as Avatar IV, Video Agent and lip-sync translation, and the pricing page lists no trial of a paid plan.
Use the three videos to settle what no price list can: how your own avatar and script look on Avatar IV, the engine that costs 31 credits a minute on Video Look. If Avatar III looks good enough to you, every plan’s minutes grow almost eightfold, since 31 credits a minute drops to 4.
Monthly vs Annual HeyGen Pricing
Annual billing lowers the bill on every self-serve paid plan: Creator saves $348 – $288 = $60 a year, Pro’s 1,000-credit tier $588 – $488 = $100 and Business’s first seat $1,788 – $1,428 = $360.
| Plan | 12 months billed monthly | Billed annually | Saving per year |
|---|---|---|---|
| Creator | $29 x 12 = $348 | $288 ($24 a month) | $348 – $288 = $60 |
| Pro, 1,000 credits | $49 x 12 = $588 | $488 | $588 – $488 = $100 |
| Business, first seat | $149 x 12 = $1,788 | $1,428 ($119 a month) | $1,788 – $1,428 = $360 |
Sources: HeyGen pricing page, Monthly and Yearly views, checked Nov 2026.
Annual subscriptions are billed once a year, so the saving comes with an upfront payment of $288 to $1,428. The Yearly view still prints added Business seats at $20 per seat per month and does not say whether they are billed yearly.
I would pay monthly for the first cycle, then switch to annual once real use confirms the plan, since annual credits also accumulate to renewal.
Upgrades, downgrades and cancellation
You can switch or cancel a HeyGen plan at any time. Upgrades take effect immediately with prorated billing: you are charged the price difference between the two plans. Downgrades and cancellations take effect at the end of the current billing cycle, so you keep the plan and its credits until then. After cancellation the account moves to Free and unused credits do not carry over.
Additional HeyGen Costs to Consider
Four priced costs sit outside the base plan: added Business seats, Business credit blocks, Video Avatar slots and API credits. On Pro, the only way to add credits is a bigger tier, which the last row lists for reference.
| Cost | When it applies | Price | Notes |
|---|---|---|---|
| Added Business seat | Each person after the first | $20 per seat per month | Adds no credits |
| Business credit block | The shared pool runs short | $5 per 100 credits | One-time; auto-reload optional |
| Video Avatar slot | More custom avatars than the plan includes | $29 a month or $288 a year per slot | Price may vary by region and account date |
| API credits | Automations or your own code | From $5, pay as you go | Separate from plan credits; expire after 12 months |
| Higher Pro tier | Pro runs out of credits | Priced at checkout | Pro sells no credit packs |
Sources: HeyGen’s credit-based plans article, HeyGen pricing page and HeyGen API pricing article, checked Nov 2026.
Creator and Pro include 1 or 5 Custom Digital Twin slots depending on region and account creation date, so a second custom avatar can cost $29 a month, as much as Creator itself.
How Much Does HeyGen Cost for Your Team?
One person whose month fits in 600 credits pays $29 a month on Creator, and a five-person team that fits in 1,500 shared credits pays $149 + $20 x 4 = $229 a month on Business.
HeyGen cost calculator
This calculator needs JavaScript. The scenario table below gives the same estimate for typical workloads.
Enter what you need. The calculator prices it on every plan at list prices and names the cheapest plan that covers it.
- List prices in USD from HeyGen’s official pricing pages, checked Nov 7, 2026. Tax and regional prices are not included.
- 12-month figures are 12 times the monthly cost at the billing you choose.
- Extra credits come in packs such as 100; their price is not part of this estimate, so a shortfall shows in credits.
- A planning estimate at list prices, not a quote.
Enter your minutes per feature, the number of people and the billing term. The calculator converts minutes to credits at HeyGen’s standard rates, shows Creator, Pro’s 1,000-credit tier and Business side by side, and names the cheapest plan that covers the month. When a Business month runs short, it says how many 100-credit blocks to add. It leaves out tax, avatar slots, API credits, the blocks’ price and Pro tiers above 1,000 credits.
The four workloads below are illustrative, picked to show where each plan stops covering the month; swap in your own minutes in the calculator.
| Team and workload | Plan | Billing | Monthly cost | Annual total | Assumptions |
|---|---|---|---|---|---|
| Solo, light: a creator making 15 minutes a month of Avatar IV Video Look | Creator | Monthly | $29 | $29 x 12 = $348 | 15 x 31 = 465 credits of 600 |
| Solo, heavier: a creator making 30 minutes a month of Avatar IV Video Look | Pro (1,000 credits) | Monthly | $49 | $49 x 12 = $588 | 30 x 31 = 930 credits of 1,000 |
| Team of 3: a team making 40 minutes a month of Avatar IV Photo Look, plus an editor translating 60 minutes a month in Speed mode | Business | Monthly | $149 + $20 x 2 = $189 | $189 x 12 = $2,268 | 40 x 16 = 640 plus 60 x 6 = 360, 1,000 of 1,500 shared credits |
| Team of 5: a team making 45 minutes a month of Avatar IV Video Look | Business | Monthly | $149 + $20 x 4 = $229 | $229 x 12 = $2,748 | 45 x 31 = 1,395 of 1,500 shared credits |
Sources: HeyGen pricing page and How to Use Credits on HeyGen, checked Nov 2026.
Credits, not seats, set the ceiling for the five-person team. If the team makes 80 minutes a month of Avatar IV Video Look, it needs 80 x 31 = 2,480 credits; the team is 2,480 – 1,500 = 980 credits short and buys 10 blocks x $5 = $50, so that month costs $149 + $20 x 4 + $50 = $279.
On annual billing the solo Creator row falls to $288 a year and the Pro row to $488. Every total here is an estimate from list prices, before tax.
Which HeyGen Plan Should You Choose?
Choose by people first and credits second: one person starts on Creator or Pro, and two or more go to Business.
| Your needs | Plan to consider | Why | Main limitation |
|---|---|---|---|
| Trying HeyGen on your own script | Free | 3 watermarked videos a month at $0 | 1-minute cap and watermark |
| One person, up to about 19 min of Avatar IV Video Look a month | Creator | 600 credits for $29 a month, or $24 a month billed annually | No top-ups; 1080p |
| One person who mostly uses Avatar III or translation | Creator, no upgrade needed | 600 credits cover 150 min of Avatar III Video Look or 100 min of Speed translation | Avatar V usage is limited |
| One person who needs 4K, Seedance 2.5, Veo 3.1 or more than 600 credits, including a month that spikes | Pro, tier sized to credits | 1,000 credits from $49, up to 100,000; moving up a tier mid-cycle charges the price difference | One seat; no credit packs |
| Two or more people, or a team whose months spike | Business | 1,500 shared credits and $20 per added person; extra credits in 100-credit blocks for $5 each as an add-on | Seats add no credits |
| SCIM, multi-workspace control or videos past 60 min | Enterprise | Credit volume set to usage, no length limit | No list price; 3+ seats |
Sources: HeyGen pricing page and HeyGen’s credit-based plans article, checked Nov 2026.
My take
I would start a solo buyer on Creator and move to Pro only for 4K, the bundled models or a steady month past 600 credits. A team should skip the solo plans entirely: Business is the only self-serve plan with seats, and its top-ups keep a busy month from forcing a plan change.
Is HeyGen Worth the Price?
HeyGen is worth paying for when an avatar-led or translated video replaces a filming day and your monthly minutes fit the plan’s credits. On Creator, a minute of Avatar IV Video Look uses roughly a dollar and a half of the plan, and a minute of Speed translation about 29 cents. Those costs only pay off if the avatar holds up for your audience, which the Free plan’s three videos settle before you pay.
Skip HeyGen if your videos are mostly generated B-roll with no presenter; my comparison of AI video generators by cost per clip prices that job more directly.
Skip Creator if Avatar V is your main engine: its 600 credits buy about 12 minutes at 48 credits a minute, with limited usage. If HeyGen does not fit the job at all, my ranking of the best AI video generators sorts the alternatives by what they make.
My take
For a solo creator or a small marketing or training team publishing presenter videos every week, HeyGen is worth it on the plan its minutes fit. It is poor value for automation-heavy teams: those videos run on API credits whether or not you hold a plan, at $2.31 a minute on the API for Avatar IV Photo Avatar against about 77 cents of Creator’s credits for a minute of Avatar IV Photo Look.
How I Verified HeyGen Pricing
I read HeyGen’s pricing page, its FAQ and four help-center articles on credit plans, credit use, API pricing and the legacy Unlimited plans on November 7, 2026. Every price is in US dollars as heygen.com/pricing shows it, and the yearly totals were read from the Yearly toggle of the pricing page. The pages state no tax treatment and no refund policy.
Prices, credit rates and plan limits are quoted from those pages; Enterprise has no published price. The minutes per plan and the cents per credit are credits divided by the rate or price. Each team total is the monthly list price times 12, with Business priced as $149 plus $20 per added person, at HeyGen’s standard credit rates.
Frequently Asked Questions
How much does one HeyGen credit cost?
It depends on the plan. Business top-up credits cost $0.05 each, sold in 100-credit blocks. Inside a subscription, Creator’s $29 for 600 credits works out to about 4.8 cents a credit, Pro’s entry tier to about 4.9 cents, Pro’s 100,000-credit tier to about 4.3 cents, and a one-seat Business plan to about 9.9 cents.
Can I use HeyGen plan credits with Zapier or HubSpot?
No, not on any plan. Those jobs run on a HeyGen API key with pay-as-you-go API credits, so an automation budget sits outside the subscription.
Can I switch Pro tiers mid-month?
Yes, you can switch Pro tiers at any time. Moving up mid-cycle charges the price difference immediately and adds the extra credits right away, and the full new allocation starts at the next billing cycle. Moving down takes effect at the start of the next cycle, so you keep the higher tier’s credits until then.
Final Pricing Verdict
Pick Creator if you work alone and publish under about 19 minutes of Avatar IV Video Look a month; at $24 a month billed annually it is HeyGen’s cheapest plan without the watermark. Move to Pro when 4K, Seedance 2.5 or Veo 3.1 matters, and size its tier with headroom, because Pro cannot buy packs.
Choose Business as soon as a second person needs access. Each added seat costs $20 a month, but every seat shares the same 1,500 credits, so budget the team’s minutes before its headcount. Enterprise is for SCIM, multi-workspace control or videos past 60 minutes.
Skip HeyGen’s subscription if most of your videos would run through Zapier or HubSpot, and price the API instead: that work runs on API credits with or without a plan, at $2.31 a minute for Avatar IV Photo Avatar against about 77 cents of Creator’s plan for a minute of Avatar IV Photo Look.
