Best CRM for B2B: 10 Picks for Accounts, Quotes and Territories

For selling to other companies, my picks are Salesforce Sales Cloud for Sales Planning and product-to-cash, HubSpot Sales Hub for account-based marketing, Microsoft Dynamics 365 Sales for Microsoft 365 teams, and Zoho CRM for CPQ and territories on a budget.

The right CRM for business-to-business selling is decided less by the entry price than by the plan that carries forecasting, quotes and account routing.

This list ranks ten CRMs for companies selling to accounts with several buyers and long cycles. I built it from each vendor’s pricing and help pages, checked October 2026, and priced each plan for a ten-seat team.

Salesforce Sales Cloud

Best for: enterprise sales planning and product-to-cash

Pro Suite carries quoting and forecasting at $100 per user per month.

Limit: Max bundles Sales Planning and Salesforce Maps

Jump to Salesforce Sales Cloud

HubSpot Sales Hub

Best for: account-based marketing

ABM tools come with Sales Hub Professional seats; the LinkedIn Sales Navigator integration also needs a Sales Navigator Advanced Plus account.

Limit: Professional and Enterprise require a one-time onboarding fee

Jump to HubSpot Sales Hub

Microsoft Dynamics 365 Sales

Best for: Microsoft 365 sales teams

Sales Professional pairs Microsoft 365 interoperation with quotes, orders and invoices.

Limit: forecast roles apply to Sales Enterprise and Sales Premium

Jump to Microsoft Dynamics 365 Sales

Zoho CRM

Best for: CPQ and territories on a budget

CPQ sits in Professional; territory management and ABM sit in Enterprise.

Limit: territories and ABM wait for Enterprise

Jump to Zoho CRM

Sources: Salesforce, HubSpot, Microsoft, Zoho, SugarAI, Freshworks, Pipedrive, Close, Attio and monday.com pricing pages, checked October 2026.

How I Chose These CRMs

A CRM for selling to companies holds the account (the company) above its contacts and deals, with the forecasting, quoting and territory rules a consumer contact list never uses. The guide to what a CRM is covers the term itself.

I considered thirteen CRMs: the ten picks below and the three under Also Considered. A tool had to keep company or account records and print a US-dollar price, or a named contact-sales tier, on its own pricing page.

The ranking criteria, in order:

1. Account-level selling: many contacts per account, custom objects, team hierarchies
2. Forecasting by team
3. Quotes and CPQ (configure, price, quote: quotes built from products and price rules)
4. Territory management and routing
5. ABM (marketing to named companies rather than single leads) and enrichment, plus intent data where a plan lists it: HubSpot’s buyer intent, from Sales Hub Starter, using HubSpot Credits
6. Integrations for selling to companies: Microsoft 365 or Google, LinkedIn Sales Navigator, ERP
7. Year-one cost of ten seats, including required fees

Every price, plan gate and limit comes from the vendors’ pricing and help pages, read in October 2026; Salesforce figures come from the Internet Archive’s October 10, 2026 copy of its pricing page. Plan fit and cost math are my own analysis.

How contact roles, parent-child accounts and enrichment behave on your data is what no pricing page shows. Load twenty of your accounts, including one parent-child pair and a deal with three to five contacts, into the trials of your top two, then run one quarter’s forecast.

For a ranking without the account-selling lens, my list of the best CRM software overall covers the general field.

1. Salesforce Sales Cloud: Best for Enterprise Sales Planning and Product-to-Cash

Salesforce Sales Cloud earns its place when sales operations, not only sellers, run the CRM. Its price list carries Sales Planning, Salesforce Maps and a product-to-cash add-on, Revenue Cloud. The trade-off is the tier spread: edition prices run from $25 to $550 per user per month.

Pro Suite includes “Sales Quoting and Forecasting”, so a mid-size team needing priced quotes and a forecast stops there. Beyond those quotes, Revenue Cloud, from $200 per user per month, is the add-on Salesforce sells to “automate and optimize product to cash at scale”.

Support changes the bill too: the Premier Success Plan costs 30% of net license fees, and Core includes it. Dynamics 365 Sales Professional includes quotes at $65.00 per user per month, paid yearly, against $100 for Salesforce Pro Suite, billed annually.

The decisive prices are Pro Suite at $100 and Max at $550 per user per month, both billed annually. Max bundles Spiff, Sales Planning, Sales Programs and Salesforce Maps. Taking the Max bundle multiplies the Pro Suite seat price $550 / $100 = 5.5 times.

Plan	Price per user per month	Billing	Key account feature
Starter Suite	$25	Monthly or annually	Lead, account and opportunity management
Pro Suite	$100	Annually	Sales Quoting and Forecasting
Core	$195	Annually	Premier Success, Slack Business+
Advanced	$395	Annually	Sales Programs, Backup & Recover
Max	$550	Annually	Sales Planning, Salesforce Maps, Spiff

Sources: Salesforce Sales Cloud pricing page, Internet Archive copy of October 10, 2026, checked October 2026.

Choose Salesforce when a sales operations team runs Sales Planning and needs product-to-cash beyond basic quotes.

Skip it if:

you run fewer than ten sellers and need only a forecast and quotes; Zoho CRM lists sales forecasting in Standard at $14 and CPQ in Professional at $23 per user per month, billed annually.

The Salesforce CRM review covers the platform beyond these plan gates.

Every edition and add-on price is in Salesforce pricing by edition.

2. HubSpot Sales Hub: Best for Account-Based Marketing

HubSpot Sales Hub is my pick when marketing and sales chase the same companies. HubSpot makes its ABM tools available with Sales Hub Professional and Enterprise, and its LinkedIn Sales Navigator integration needs a Sales Hub Professional or Enterprise seat plus a Sales Navigator Advanced Plus account.

The catch: hierarchy forecasting and deal splits wait for Enterprise, and both upper plans add a required onboarding fee.

ABM separates HubSpot from the pipeline-first picks: its ABM tools identify target accounts, organize them into account lists and coordinate marketing and sales activities. Zoho CRM lists ABM only in Enterprise, and Sugar Sell only in its contact-sales Precision+ packages.

Intent data comes from buyer intent, available with Sales Hub Starter, Professional and Enterprise: it shows which companies visit your website and which research topics across the web. Adding and tracking those companies uses HubSpot Credits.

Forecasting follows the org chart. Professional includes default and custom forecasting; Enterprise adds “forecasting across team hierarchies”, the gate a company with regional managers reporting to a VP will hit.

Sales Hub Professional costs $90 per seat per month, paid annually, plus a required one-time $1,500 Professional Onboarding. Enterprise starts at $150 per seat per month with a required $3,500 onboarding, so the hierarchy forecast costs more than the seat gap suggests.

Plan	Price	One-time fee	Key account feature
Free	$0, up to 2 users	None	Free sales and marketing tools
Sales Hub Professional	$90 per seat per month	$1,500 onboarding	ABM tools, forecasting
Sales Hub Enterprise	$150 per seat per month	$3,500 onboarding	Hierarchy forecasting, deal splits

Sources: HubSpot Sales Hub pricing page, HubSpot’s account-based marketing setup guide and HubSpot’s LinkedIn Sales Navigator integration guide, checked October 2026.

Choose HubSpot when ABM is a joint marketing and sales program, not a sales report.

Skip it if:

you forecast through regional managers but cannot fund Enterprise plus $3,500 onboarding. Zoho CRM lists forecasting from Standard; its Enterprise reporting hierarchy ($40 per user per month, billed annually) shows each manager their team’s pipeline.

The HubSpot CRM review covers the platform beyond Sales Hub.

Hub and bundle prices are in HubSpot pricing across Hubs and bundles.

Weighing HubSpot against Sugar for a mid-size team? HubSpot vs SugarCRM compares them plan by plan.

3. Microsoft Dynamics 365 Sales: Best for Microsoft 365 Sales Teams

Dynamics 365 Sales is the pick for a sales team already on Microsoft 365. Sales Professional pairs core sales force automation with “Microsoft 365 interoperation”, and that core covers price lists, quotes, orders and invoices. The trade-off is forecasting: Microsoft’s forecast roles apply to Sales Enterprise and Sales Premium, so forecasting starts at $105.00.

Quote-to-invoice in the entry plan is the practical gain. The Sales Professional Person role covers “everything from lead to invoice”, so a distributor quoting from price lists can stay on the $65.00 plan, where Salesforce gates quoting at Pro Suite.

Microsoft lists territory management in the same “advanced sales force automation” group as forecasting and sales goals. Sales Premium adds 1,000 Copilot Credits, Sales Insights and AI-powered data enrichment.

LinkedIn Sales Navigator comes through Microsoft Relationship Sales, “Dynamics 365 Sales Enterprise plus LinkedIn Sales Navigator”, which requires a 10-seat minimum and a quote.

Sales Professional costs $65.00 and Sales Enterprise $105.00 per user per month, paid yearly, a $105.00 – $65.00 = $40 gap that buys forecasting for each seat.

Plan	Price per user per month	Billing	Key account feature
Sales Professional	$65.00	Paid yearly	Quotes, orders, invoices
Sales Enterprise	$105.00	Paid yearly	Forecast roles
Sales Premium	$150.00	Paid yearly	AI-powered data enrichment
Microsoft Relationship Sales	Variable	Contact sales	LinkedIn Sales Navigator, 10-seat minimum

Sources: Dynamics 365 Sales pricing page and Microsoft Learn security roles for Sales, checked October 2026.

Choose Dynamics 365 when sellers already work in Outlook and Teams and quotes must flow into orders and invoices.

Skip it if:

your company runs on Google Workspace without Microsoft 365; Zoho CRM integrates Gmail from its $14 Standard plan, billed annually.

My Dynamics 365 Sales review goes beyond the plan list into setup.

4. Zoho CRM: Best for CPQ and Territory Management on a Budget

Zoho CRM is my pick for a cost-conscious team selling to companies that needs CPQ and territories in one CRM. Forecasting and enrichment start in Standard, CPQ in Professional, and territories, a reporting hierarchy and ABM in Enterprise.

Enterprise lists territory management and ABM at $40 per user per month, billed annually, against Salesforce Pro Suite at $100, billed annually, and Dynamics 365 Sales Enterprise at $105.00, paid yearly. The $14 entry price is therefore not the number to budget.

Data enrichment in Standard adds company size, industry and revenue to records, so a rep can qualify an inbound account without a separate data tool. CPQ arrives in Professional at $23 per user per month, billed annually, with built-in price rules.

Enterprise is the edition an account-selling team needs. Territory management assigns leads, customers and accounts by product line, geography and vertical, and the reporting hierarchy shows each manager only their team’s pipeline.

Zoho CRM Enterprise costs $40 per user per month billed annually, or $50 billed monthly, with local taxes on top. Annual billing saves $50 – $40 = $10 per seat each month.

Plan	Annual billing	Monthly billing	Key account feature
Standard	$14 per user per month	$20 per user per month	Forecasting, data enrichment
Professional	$23 per user per month	$35 per user per month	CPQ, inventory management
Enterprise	$40 per user per month	$50 per user per month	Territories, ABM
Ultimate	$52 per user per month	$65 per user per month	Enhanced feature limits

Sources: Zoho CRM pricing page, annual and monthly US views, checked October 2026.

Choose Zoho CRM when the account feature set matters more than the brand and the budget is per seat.

Skip it if:

marketing owns the target-account list and needs ABM next to its email tools; HubSpot makes its ABM tools available with Marketing Hub Professional and Sales Hub Professional.

The Zoho CRM review covers the editions in day-to-day terms.

Every edition is priced in Zoho CRM pricing by edition.

For the most common head-to-head here, see HubSpot vs Zoho CRM.

5. Sugar Sell (SugarAI): Best for Mid-Market Account Intelligence

Sugar Sell, sold by SugarAI (formerly SugarCRM), is built for sellers whose best revenue comes from existing accounts. Its Precision+ packages add Sugar Predict, which reads ERP purchase data to flag cross-sell, reorder windows and early churn. The trade-off: Precision+ has no published price, and the entry package already costs $68.

Advanced+ is the working tier for account selling, adding forecasting, geo mapping and mail and calendar integration. Premier+ adds data enrichment, a news feed and meeting preparation.

Precision+ is why Sugar is on this list: cross-sell recommendations, optimal reorder windows, early churn signals and account-based marketing, driven by what customers actually bought. Zoho CRM lists ABM in Enterprise; Sugar’s starts from ERP order history.

Sugar Sell Advanced+ costs $98 per user per month, billed annually, before any Sugar Predict package. That is more than double Zoho CRM Enterprise per seat, a premium that pays only if ERP data drives your selling.

Package	Price	Billing	Key account feature
Standard+	$68 per user per month	Billed annually	Sales cycle management
Advanced+	$98 per user per month	Billed annually	Forecasting, geo mapping
Premier+	$155 per user per month	Billed annually	Data enrichment, news feed
Precision+	Contact sales	Contact sales	ERP-based cross-sell and churn signals

Sources: SugarAI pricing page, checked October 2026.

Choose Sugar Sell when repeat orders from existing accounts are most of your revenue and an ERP holds the history.

Skip it if:

you have no ERP and sell mostly to new logos; Freshsales Pro adds territory management at $39 per user per month, billed annually.

The SugarCRM review covers Sugar Sell beyond its packages.

For a large-org shortlist, Salesforce vs SugarCRM weighs the two for a mid-size sales team.

6. Freshsales: Best for Low-Cost Territory Assignment

Of the picks that include territory management in a plan, Freshsales Pro has the lowest seat price, a dollar under Zoho CRM Enterprise. That makes it the pick for a mid-sized team that mainly needs accounts routed to the right rep by region. The trade-off is forecasting, which Freshworks keeps for Enterprise.

Pro pairs territory management with contact scoring, deal insights and sales sequences, so a team splitting accounts between regions gets assignment and follow-up in one tier. Enterprise adds forecasting insights, field-level permissions, custom modules, a sandbox and audit logs.

Branded documents are a $19 per user per month add-on on any plan, and Freshworks’ pricing page does not describe what they contain. A team sending configured quotes should compare Zoho CRM’s CPQ.

Freshsales Pro costs $39 and Enterprise $59 per user per month, both billed annually. A manager who reports a quarterly forecast should price Enterprise from the start.

Plan	Price	Billing	Key account feature
Growth	$9 per user per month	Billed annually	Kanban view, basic workflows
Pro	$39 per user per month	Billed annually	Territory management, sequences
Enterprise	$59 per user per month	Billed annually	Forecasting insights, sandbox
Branded documents	$19 per user per month	Add-on, any plan	Contents not described

Sources: Freshsales pricing page, checked October 2026.

Choose Freshsales when territory routing is the gap and the budget is under fifty dollars a seat.

Skip it if:

you quote configured products with price rules; Zoho CRM Professional includes CPQ at $23 per user per month, billed annually.

My Freshsales review and Freshsales pricing go plan by plan.

7. Pipedrive: Best for Small Teams Running a Visual Pipeline

Pipedrive suits a small sales team whose buying committees are small enough to run from a deal pipeline. Its plan lists name no territory management or ABM, which ranks it below the account-centric picks.

Growth adds subscriptions and forecast reports, so a team selling subscriptions or installments can anticipate revenue from its pipeline. Premium sends and tracks quotes, proposals and contracts with built-in e-signatures, routes LeadBooster leads to reps, and enriches company data with industry, size and revenue.

monday CRM caps quotes per month by plan; Pipedrive’s Premium sets no quote cap among its features. Ultimate adds phone and email enrichment and a sandbox account.

Pipedrive Premium costs $49 per seat per month, billed annually, one payment of $588 per seat a year. Growth, at $24, is enough when forecast reports are the only need beyond the pipeline.

Plan	Price per seat per month	Billing	Key account feature
Lite	$14	Billed annually	Lead and pipeline management
Growth	$24	Billed annually	Forecast reports, sequences
Premium	$49	Billed annually	Quotes, LeadBooster, company enrichment
Ultimate	$69	Billed annually	Phone and email enrichment, sandbox

Sources: Pipedrive pricing page, US view, billed annually, checked October 2026.

Choose Pipedrive when deals, not account hierarchies, are the unit your team manages.

Skip it if:

your accounts have several buying units assigned by region; Freshsales Pro adds territory management at $39 per user per month, billed annually.

The Pipedrive review covers the pipeline workflow in detail.

Every plan and add-on is priced in Pipedrive pricing and plans.

If Zoho is the other name on your list, Pipedrive vs Zoho CRM compares them side by side.

8. Close: Best for Outbound Inside-Sales Teams

Close fits the sales team that wins accounts on the phone. It holds unlimited contacts and leads from Essentials and up to 300 opportunities per lead, so a buying committee and its deals sit under one record. The trade-off: no forecasting or territory feature, and calling billed on usage on top of the seat.

Essentials includes built-in email, calling and SMS; Growth adds a power dialer and workflows; Scale adds a predictive dialer and lead visibility rules. HubSpot Sales Hub Professional includes 3,000 calling minutes per account per month, while Close passes calls through at cost, most around $0.02 a minute.

Close also enriches contact and company records.

Close Growth costs $99 per user per month, billed annually, before calling usage. Essentials, at $35, has calling but no workflows, so outbound teams that automate follow-up land on Growth.

Plan	Price per user per month	Billing	Key account feature
Solo	$9	Billed annually	1 user, 10k leads
Essentials	$35	Billed annually	Unlimited contacts and leads, calling
Growth	$99	Billed annually	Power dialer, workflows
Scale	$139	Billed annually	Predictive dialer, lead visibility rules

Sources: Close pricing page, checked October 2026.

Choose Close when call volume, not account planning, drives your pipeline.

Skip it if:

your managers need forecasts rolled up by team; HubSpot Sales Hub Enterprise adds forecasting across team hierarchies at $150 per seat per month plus $3,500 onboarding.

The Close CRM review covers the calling workflow in depth.

Usage costs per plan are in Close pricing and calling costs.

9. Attio: Best for Custom Data Models and Built-In Company Enrichment

Attio suits a sales team that wants the data model shaped around its own accounts. Its Free plan lists automatic data enrichment with limited capabilities; Plus has enhanced and Pro advanced data enrichment. The trade-offs are caps: Plus stops at 10 seats and 5 objects, and sequences wait for Pro.

Custom objects are the reason to pick it: 3, 5 or 12 by plan, unlimited on Enterprise, so a team can model buying groups, partners or parent companies. Connection strength shows which colleague knows a contact best, the first question of any account-based deal.

Zoho CRM starts data enrichment at Standard, $14 per user per month; Attio’s company enrichment fields include employee count, ARR and funding raised. Pro adds call intelligence, sequences, permission controls and up to 100 reports.

Attio Pro costs $79 per user per month and Plus $35, both billed annually. The eleventh seller forces the move from Plus to Pro.

Plan	Price per user per month	Billing	Key limit
Free	$0	None	Up to 3 seats, 3 objects
Plus	$35	Billed annually	Up to 10 seats, 5 objects
Pro	$79	Billed annually	12 objects, 1,000,000 records
Enterprise	Custom quote	Billed annually	Unlimited objects

Sources: Attio pricing page, checked October 2026.

Choose Attio when your account model does not fit a standard CRM’s objects.

Skip it if:

you need quotes with e-signatures; Pipedrive Premium includes quotes, proposals and contracts with e-signatures at $49 per seat per month, billed annually.

My Attio review and Attio pricing and credits cover the data model and credit packs.

10. monday CRM: Best for Quotes Inside a Work-Management Workspace

monday CRM makes sense when the sales team already runs projects on monday.com and wants quotes and invoices from the same workspace. Every plan creates quotes and invoices, and Standard adds a lead sourcer agent that finds and enriches leads. The trade-off: quotes are capped below Ultimate, and no forecasting or territory feature is listed.

Quote caps decide the plan: 20 a month on Basic, 50 on Standard, 250 on Pro, unlimited on Ultimate. If 10 reps each send three quotes a week, that is about 120 a month, over Standard’s cap and inside Pro’s.

Pro also lifts active contacts and deals to 100,000 and adds email sequences. Pipedrive puts forecast reports in Growth; monday CRM lists none, so it fits only when delivery already lives in monday.com.

monday CRM Pro costs $28 per seat per month, billed yearly, in the 10-seat view. Ultimate, the new name for monday’s Enterprise tier, is priced on request.

Plan	Price per seat per month	Billing	Key limit
Basic	$12	Billed yearly	20 quotes and invoices a month
Standard	$17	Billed yearly	50 quotes and invoices a month
Pro	$28	Billed yearly	250 quotes and invoices a month
Ultimate	Custom price	Through sales	Unlimited quotes and invoices

Sources: monday CRM pricing page, 10-seat view, checked October 2026.

Choose monday CRM when sales and delivery share one workspace and quote volume stays under 250 a month.

Skip it if:

your board reviews a pipeline forecast every quarter; Pipedrive Growth includes forecast reports at $24 per seat per month, billed annually.

My monday CRM review and monday CRM pricing explain the workspace and its seat buckets.

What a Ten-Seat Team Pays in Year One

A 10-seat team pays from $28 x 10 x 12 = $3,360 a year on monday CRM Pro to $550 x 10 x 12 = $66,000 on Salesforce Max, at annual list prices.

Sources: Salesforce (Internet Archive copy of October 10, 2026), HubSpot, Microsoft, Zoho, SugarAI, Freshworks, Pipedrive, Close, Attio, monday.com, checked October 2026.

The totals leave out add-ons, taxes, usage and support plans: Close’s calling, Salesforce’s Revenue Cloud and Premier Success, Freshsales’ Branded documents and Sugar’s Precision+.

HubSpot’s onboarding fee puts Professional’s first year within a few hundred dollars of Dynamics 365 Sales Enterprise, although HubSpot’s seat is cheaper.

How to Choose the Best CRM for Selling to Companies

Start from the feature that blocks your sales process, then pick the cheapest plan in this matrix that lists it.

Sources: the pricing pages linked above, plus Microsoft Learn security roles for Sales for Dynamics 365 forecasting, HubSpot’s account-based marketing setup guide for HubSpot ABM and HubSpot’s buyer intent guide for intent data, checked October 2026.

Read the matrix by the job that blocks you:

• Accounts split by region or vertical: Freshsales Pro ($39) for territory management, Zoho CRM Enterprise ($40) for territory management and a reporting hierarchy, per user per month, billed annually.
• Configured products with price rules: Zoho CRM Professional’s CPQ; at enterprise scale, Salesforce sells product-to-cash as the Revenue Cloud add-on.
• Marketing runs the target-account list: HubSpot Sales Hub Professional or Marketing Hub Professional.
• LinkedIn Sales Navigator inside the CRM: a HubSpot Sales Hub Professional seat with a Sales Navigator Advanced Plus account, or Dynamics 365 Relationship Sales for 10 seats or more.

Once you pick, the CRM implementation guide covers the rollout.

Shortlists by Team and Job

If your need is narrower than selling to companies, these lists rank by a different job:

• Pipeline and seller features for any market: best CRM for sales teams
• Seat price and setup time for small companies: best CRM for small business
• A free or cheap first CRM for early-stage teams: best CRM for startups

Also Considered

Three more CRMs were considered and left off the ranked list:

• Copper: a Google Workspace CRM with no forecasting, quoting or territory feature on its pricing page; Basic caps at 2,500 contacts.
• Creatio: an “AI CRM and Workflow Platform” with no-code visual designers; left off because every pick here is priced from its vendor’s pricing page, and Creatio’s was not in that set.
• Bigin by Zoho: Zoho positions it for small businesses moving from spreadsheets, so its account-selling depth sits in Zoho CRM.

FAQ

Which CRM is best for selling to other businesses?

No single CRM fits every account-selling job, so pick by the gap you are closing. Salesforce Sales Cloud fits Sales Planning, HubSpot Sales Hub fits ABM, Dynamics 365 Sales fits Microsoft 365 teams, and Zoho CRM fits CPQ and territories on a budget.

Do I need CPQ, or are CRM quotes enough?

Built-in quotes are enough when reps price from a product list: Dynamics 365 Sales Professional, Pipedrive Premium and every monday CRM plan handle them. Zoho CRM Professional adds CPQ with price rules. Product-to-cash at scale points to Salesforce Revenue Cloud, from $200 per user per month.

Final Verdict

Pick by the job your current CRM cannot do, not by the entry price.

• By job: Salesforce Sales Cloud for sales operations teams running Sales Planning and product-to-cash. HubSpot Sales Hub Professional for ABM run by marketing and sales together. Dynamics 365 Sales for Microsoft 365 teams quoting from price lists.
• By budget: Zoho CRM Enterprise ($40) or Freshsales Pro ($39), per user per month billed annually, list territory management; Zoho adds CPQ and ABM.
• By special need: Sugar Sell when ERP history should drive cross-sell; Close for phone-first teams; Attio for custom account models; Pipedrive for small teams on one pipeline; monday CRM when delivery runs in monday.com.

Start with the trials of your top two and the twenty-account test before you sign an annual contract.