Constant Contact Pricing: What Lite, Standard and Premium Cost at Your List Size

Constant Contact pricing starts at $12 a month on Lite for a list of up to 500 contacts, billed monthly, while Standard costs $35 a month and Premium $80 a month at that size. Each plan’s price then climbs through 13 contact tiers up to 50,000 contacts, and anything larger goes to Contact Sales.

Prepaying 12 months takes 15% off, so the three entry prices become $10.20, $29.75 and $68 per month, billed annually. The first jump comes early: on monthly billing, Lite rises from $12 to $30 a month once your list passes 500 contacts. I read every price below in US dollars on Constant Contact’s US pricing page in November 2026.

In This Article (13 sections)

Constant Contact Pricing at a Glance

The three self-serve plans start at $12, $35 and $80 a month billed monthly, or $10.20, $29.75 and $68 a month billed annually, for up to 500 contacts; Multi-Account is sold by quote.

Plan	Monthly billing	Annual billing	Users	Best for	Main limitation
Lite	$12 per month	$10.20 per month, billed annually	1	One person sending newsletters	1 automation template; scheduling starts on Standard
Standard	$35 per month	$29.75 per month, billed annually	3	Teams of 2-3 that schedule and test subject lines	3 automation templates and 10 custom segments
Premium	$80 per month	$68 per month, billed annually	Unlimited	Teams of 4+ or needing custom automations	Highest price of the three plans at every contact tier
Multi-Account	Contact sales	Contact sales	Not published	Organizations running 5+ accounts	Quote only

Sources: Constant Contact pricing page (Monthly and Annual fee schedules, plan comparison), checked Nov 2026.

Price history: At every check (January 2024, January 2025, January 2026 and today), Lite cost $12 a month as the starting price. Earlier prices come from archived copies of Constant Contact’s pricing page, and my SaaS and AI price index tracks the same entry-plan prices across other tools.

Every price here is in US dollars from the US pricing page, read on November 7, 2026, and is a price per account, not per user, for the 0-500 contact tier. The annual figures are monthly equivalents of a 12-month prepay, so Lite’s $10.20 is a $10.20 x 12 = $122.40 payment up front.

Those starting prices hold only up to 500 contacts, so the number that matters is the price at your own list size.

Constant Contact Pricing by Contact Tier

Your Constant Contact bill is set by two things, the plan and the number of contacts, across 13 tiers from 0-500 to 45,001-50,000 contacts. At 10,000 contacts on monthly billing, Lite costs $120 a month, Standard $160 and Premium $275.

Contacts	Lite	Standard	Premium
0-500	$12	$35	$80
501-1,000	$30	$55	$110
1,001-2,500	$50	$75	$150
2,501-5,000	$80	$110	$200
5,001-10,000	$120	$160	$275
10,001-15,000	$180	$210	$325
15,001-20,000	$230	$260	$375
20,001-25,000	$280	$310	$425
25,001-30,000	$310	$340	$455
30,001-35,000	$340	$370	$485
35,001-40,000	$370	$400	$515
40,001-45,000	$400	$430	$545
45,001-50,000	$430	$460	$575
50,000+	Contact Sales	Contact Sales	Contact Sales

Sources: Constant Contact pricing page, Monthly view, “See pricing tiers” fee schedule, checked Nov 2026.

The pricing page’s Annual view prints a lower price for the same 13 tiers, each one 85% of the monthly price.

Contacts	Lite	Standard	Premium
0-500	$10.20	$29.75	$68
501-1,000	$25.50	$46.75	$93.50
1,001-2,500	$42.50	$63.75	$127.50
2,501-5,000	$68	$93.50	$170
5,001-10,000	$102	$136	$233.75
10,001-15,000	$153	$178.50	$276.25
15,001-20,000	$195.50	$221	$318.75
20,001-25,000	$238	$263.50	$361.25
25,001-30,000	$263.50	$289	$386.75
30,001-35,000	$289	$314.50	$412.25
35,001-40,000	$314.50	$340	$437.75
40,001-45,000	$340	$365.50	$463.25
45,001-50,000	$365.50	$391	$488.75
50,000+	Contact Sales	Contact Sales	Contact Sales

Sources: Constant Contact pricing page, Annual view, “See pricing tiers” fee schedule, checked Nov 2026.

The steepest step in the whole schedule is the first one on Lite: $30 – $12 = $18 more a month, two and a half times the price, the moment a list grows from 500 to 501 contacts.

The gap between the plans tells a large-list sender more than any single price. At 500 contacts Standard costs $35 against Lite’s $12, almost three times as much. From the 10,001-15,000 tier upward, Standard costs exactly $30 a month more than Lite on monthly billing, so at 45,001-50,000 contacts the gap is $460 – $430 = $30, about 7%.

Premium sits $275 – $160 = $115 a month above Standard at 10,000 contacts, billed monthly, and the gap stays the same at every tier from 5,001 contacts up to 50,000.

The pricing page does not say when a move to a higher tier shows up on the bill or which contacts count toward the tier. Pruning addresses that no longer open your email before a large import keeps you under a tier line, and good contact management habits make that routine.

Once you know the price of your tier, the question is what each plan adds for that money.

Constant Contact Pricing Plans Explained

Lite is a one-user plan with one automation template, Standard adds three users, scheduling and subject line testing, and Premium adds unlimited users, custom automations and 500 SMS messages a month. Live support and the 300+ integrations come with all three plans, so the real split is users, automation, segments and reporting.

If automation templates are a new idea, my explainer on what marketing automation does covers the basics before you pay for them.

Feature	Lite	Standard	Premium
Users	1	3	Unlimited
Monthly email sends	10x contact tier	12x contact tier	24x contact tier
Automation	1 automation template	3 templates, AI campaign builder, resend to non-openers	Unlimited templates, custom automations, ecommerce templates
Custom segments	1	10	Unlimited
Email scheduling and subject line testing	Higher plan: Standard	Included	Included
Reporting	Basic	Advanced: who opens and clicks	Advanced, plus revenue reporting
SMS	Add-on: same SMS add-on as Standard	Add-on from $10 per month	Included: 500 messages per month
Support	Live phone and chat	Live phone and chat	Dedicated priority support team

Sources: Constant Contact pricing page (“What you get” table and FAQ), checked Nov 2026.

Lite

Lite costs $12 a month, billed monthly, at up to 500 contacts and fits one person sending newsletters, because it has 1 user, 1 automation template, 1 custom segment and basic reporting. At the 0-500 tier its 10x allowance comes to 500 x 10 = 5,000 email sends a month, enough to mail a full list of 500 ten times.

Lite keeps the drag-and-drop editor, the AI copy generator, social posting, sign-up forms, events with payments and live 1:1 onboarding. What it lacks is control over timing and insight into who acted: scheduling starts on Standard, and Lite’s basic reporting shows what worked rather than which contacts opened and clicked.

Skip it if:

two people share the marketing or you need to schedule sends or A/B test subject lines; at up to 1,000 contacts, Standard’s $55 against Lite’s $30 buys those plus three users.

Standard

Standard costs $35 a month at up to 500 contacts ($29.75 billed annually) and adds 3 users, email scheduling, subject line A/B testing, automatic resend to non-openers, 3 automation templates, an AI campaign builder, 10 custom segments and advanced reporting on who opens and clicks. It also raises the send allowance to 12x the contact tier, 6,000 sends a month at 500 contacts.

The case for Standard gets stronger as the list grows. At 20,000 contacts it costs $260 against $230 for Lite, and that buys three users instead of one and a send allowance of 20,000 x 12 = 240,000 instead of 20,000 x 10 = 200,000.

Standard stops fitting at a fourth user, at the first automation you need to build yourself rather than pick from three templates, and at more than 10 custom segments.

Premium

Premium costs $80 a month at up to 500 contacts ($68 billed annually) and pays off for teams that need four or more users, custom automations, dynamic content or revenue reporting. Its 500 included text messages a month are a bonus once one of those needs already requires Premium. It also brings unlimited segments, ecommerce templates, Google Ads Manager, SEO recommendations, a dedicated priority support team and a send allowance of 24x the contact tier.

The price gap is what has to be justified: at 10,000 contacts a team pays $275 instead of $160 for Standard. Unlimited users alone justify that for a team of four or more, because Standard stops at three. A store weighing Premium for its ecommerce templates should also compare email platforms built for ecommerce before paying the difference.

Skip it if:

your team has three or fewer people and the three Standard automation templates cover your sequences; SMS alone is cheaper as a $10 add-on on Standard.

Multi-Account (Constant Contact Teams)

Multi-Account is for organizations that need five or more accounts, and Constant Contact prices it by quote only. It gives franchises, chapters and multi-location businesses central control of messaging, templates and approvals, and the nonprofit page adds unified reporting across accounts. A franchise with six locations should request a quote rather than add up six Standard plans.

Before choosing any plan, the obvious next question is whether you can try it without paying.

Does Constant Contact Have a Free Plan or Trial?

No, Constant Contact has no free plan, but it offers a free trial with no credit card required, and every new paid plan carries a 30-day money-back guarantee. The pricing page calls Constant Contact “a paid platform” and does not state the trial’s length; the vendor’s nonprofit page describes it as a 30-day free trial.

The trial lets you build emails, grow a list and send real campaigns, though Constant Contact’s terms say trial accounts may limit features, including how many emails you can send. Without payment details, access ends when the trial expires unless you subscribe.

After the trial, the cheapest way in is Lite at $12 a month, billed monthly, for up to 500 contacts, and the guarantee gives a second window: the pricing page’s 30-day guarantee note says you can cancel within 30 days of signing up and get a full refund.

Once you pay, the next decision is whether to pay month by month or prepay the year.

Monthly vs Annual Constant Contact Pricing

Prepaying 12 months costs 15% less at every tier of every plan; at 2,500 contacts on Standard that saves ($75 – $63.75) x 12 = $135 a year.

Plan	List size	Monthly billing	Annual billing	12-month prepay	Yearly saving
Lite	500 contacts	$12 per month	$10.20 per month	$10.20 x 12 = $122.40	($12 – $10.20) x 12 = $21.60
Standard	2,500 contacts	$75 per month	$63.75 per month	$63.75 x 12 = $765	($75 – $63.75) x 12 = $135
Premium	10,000 contacts	$275 per month	$233.75 per month	$233.75 x 12 = $2,805	($275 – $233.75) x 12 = $495

Sources: Constant Contact pricing page, Monthly and Annual fee schedules, checked Nov 2026.

The saving grows with the bill, but so does the money you cannot get back. Constant Contact’s terms of service say that if you end a subscription early, it will not refund prepaid fees or unused subscription fees, and that a subscription renews unless you cancel before the renewal date. The 30-day money-back guarantee on a new plan is the only refund window the pages state.

Beyond the plan price itself, a few usage charges can still land on the bill.

Additional Constant Contact Costs to Consider

Three costs can push a Constant Contact bill above the plan price. Every email past your monthly send allowance carries an overage fee of $0.002. Texting on Lite or Standard adds the SMS add-on’s monthly fee. Add-ons such as Inbox Preview change the monthly price, but the page does not publish their price.

Cost type	When it applies	Pricing basis	Notes
Email send overage	You send more than your plan’s monthly send allowance	Overage fee of $0.002 per extra email	Emails still go out; the fee is added to the bill
SMS add-on	You want texting on a plan without included messages	SMS add-on from $10 per month for 1-500 messages	For Lite and Standard; Premium includes 500 messages a month; US paid plans only
Inbox Preview	You add it to your plan	Not published	The pricing page says it changes your monthly price
More than 50,000 contacts	Your list passes 50,000	Contact Sales	Applies to Lite, Standard and Premium
Multi-Account	You need 5+ accounts	Custom quote	Priced per organization

Sources: Constant Contact pricing page (FAQ, fee schedule, SMS note), checked Nov 2026.

Email send limits and overage

Each plan’s monthly send allowance is 10x, 12x or 24x its contact tier, so a 1,000-contact list on Lite gets 1,000 x 10 = 10,000 sends a month for $30. Sending 10,000 emails from a 500-contact Lite account costs $12 + 5,000 x $0.002 = $22, because the allowance covers only the first 5,000.

Overage barely matters to a weekly sender and decides the plan for a daily one.

Take an illustrative 5,000-contact list on the 2,501-5,000 tier, billed monthly. The send allowances use the published multiples: Lite 10x, Standard 12x and Premium 24x the contact tier. The first case mails the list 12 times a month, the cadence that exactly fills Standard’s 12x allowance. The second case’s mailing count is this example’s own assumption.

With 12 mailings a month, the list sends 5,000 x 12 = 60,000 emails:

• Lite: $80 + 10,000 x $0.002 = $100, for 60,000 – 50,000 = 10,000 extra sends
• Standard: $110, with all 60,000 sends inside its 60,000 allowance
• Premium: $200, with all 60,000 sends inside its 120,000 allowance

With the assumed 30 mailings a month, 5,000 x 30 = 150,000 sends, Premium becomes the cheapest:

• Lite: $80 + 100,000 x $0.002 = $280, for 150,000 – 50,000 = 100,000 extra sends
• Standard: $110 + 90,000 x $0.002 = $290, for 150,000 – 60,000 = 90,000 extra sends
• Premium: $200 + 30,000 x $0.002 = $260, for 150,000 – 120,000 = 30,000 extra sends

Under these assumptions, the 30-mailing case costs less on Premium than on Lite or Standard. The example puts the list at the top of its tier, so the allowance per contact and per tier come out the same.

SMS add-on

Premium includes 500 SMS messages a month. Lite and Standard customers can buy the SMS add-on from $10 a month for 1-500 messages. The page names higher SMS tiers but prints no prices for them. SMS is available to paid-plan customers in the US only, and every SMS option includes text-to-join and SMS reporting.

SMS alone rarely justifies Premium. At 500 contacts, Standard plus the add-on costs $35 + $10 = $45 against Premium’s $80; at 10,000 contacts it is $160 + $10 = $170 against $275. If your plans run well past 500 texts a month, compare dedicated SMS marketing tools before you price Constant Contact’s unpublished higher tiers.

With every extra cost on the table, the next step is a full year’s bill at your list size.

How Much Does Constant Contact Cost for Your List Size?

A year of Constant Contact runs from $12 x 12 = $144 for 500 contacts on Lite billed monthly to $233.75 x 12 = $2,805 for 10,000 contacts on Premium prepaid, before overage or add-ons.

The calculator below takes your contact count, the billing you prefer and the features you need, such as scheduling, four or more users or custom automations. It shows each plan’s tier price side by side, monthly and for 12 months, and names the cheapest plan that covers your needs. It leaves out send overage, the SMS add-on, Inbox Preview, nonprofit discounts and tax.

Team size (contacts)	Plan	Billing	Monthly equivalent	Annual total	Assumptions
500 contacts	Lite, 0-500 contacts	Monthly	$12	$12 x 12 = $144	1 user; sends within 5,000 a month
2,500 contacts	Standard, 1,001-2,500 contacts	Annual prepay	$63.75	$63.75 x 12 = $765	2-3 users who schedule and A/B test subject lines
5,000 contacts	Standard, 2,501-5,000 contacts	Annual prepay	$93.50	$93.50 x 12 = $1,122	3 users; sends within 60,000 a month
10,000 contacts	Premium, 5,001-10,000 contacts	Annual prepay	$233.75	$233.75 x 12 = $2,805	4+ users or custom automations; 500 SMS a month included

Sources: Constant Contact pricing page, Monthly and Annual fee schedules, checked Nov 2026.

These totals are estimates from list prices, not quotes. Each holds the plan price for one year at the top of its tier; overage, extra SMS, Inbox Preview and any nonprofit discount would change it.

With the yearly cost in view, the remaining question is which plan to buy.

Which Constant Contact Plan Should You Choose?

Choose Standard if two or three people send campaigns or you need scheduling and subject line tests, Lite if one person sends without those at any list size, and Premium when four or more users, custom automations or daily sending decide it.

Your needs	Plan to consider	Why	Main limitation
One person, under 500 contacts, under 5,000 sends a month	Lite	$12 a month covers it with no upgrade needed	No scheduling; $30 a month from 501 contacts
One person above 500 contacts who does not schedule or A/B test	Lite	Lite $30 vs Standard $55 at 501-1,000 contacts; Lite $50 vs Standard $75 at 1,001-2,500; Lite $80 vs Standard $110 at 2,501-5,000; Lite $120 vs Standard $160 at 5,001-10,000	Sends capped at 10x the tier before extra sends are billed
Two or three people sending campaigns	Standard	3 users, scheduling and subject line A/B tests	A fourth user needs Premium
Custom automations, ecommerce templates or unlimited segments	Premium	These sit only on Premium	$275 against $160 for Standard at 10,000 contacts
Texting customers, up to 500 messages a month	Standard plus SMS, or Premium	The add-on starts at $10 a month; Premium includes 500	SMS is for US paid plans only
A list above 10,000 contacts that needs scheduling or a second user	Standard rather than Lite	$30 a month more than Lite at every tier from 10,001	Overage above 12x the tier
Mailing a 5,000-contact list about daily	Premium	Its 24x allowance makes it the cheapest of the three at 30 sends per contact	Highest base price
Five or more locations, chapters or franchises	Multi-Account	Central control of messaging, templates and approvals	Quote only

Sources: Constant Contact pricing page (fee schedule, FAQ, “What you get” table), checked Nov 2026.

Knowing the plan, the last check is whether the platform is worth that price at all.

Is Constant Contact Worth the Price?

Constant Contact is worth its price for a small business or nonprofit that wants live phone and chat support, event tools and 300+ integrations on every plan, with a price set by contact tier rather than by user. It is a poor fit if you need a free plan, need to text customers outside the US, or plan to send well beyond 500 text messages a month, since the higher SMS tiers carry no published price.

It feels expensive for three reasons the fee schedule shows. There is no free plan, so even a 50-contact list pays at least $12 a month. Standard costs almost three times Lite at 500 contacts. Premium costs $575 – $460 = $115 a month more than Standard even at the top tier.

What the money buys is the same base on every plan: live phone and chat support, events that take payments, and 300+ integrations including Shopify, Eventbrite and Zapier. A local business that wants a person on the phone when a campaign goes wrong gets that on the $12 plan.

If price is the deciding factor, compare Mailchimp’s plans and prices at the same contact count.

A frequent sender should price the same monthly volume against Brevo’s plans and prices before committing.

For the wider category, my ranking of the best email marketing software sets Constant Contact against the other platforms.

If you do buy, the discounts and the refund terms decide how to pay.

Billing, Discounts and Cancellation

Nonprofits get 20% off with a 6-month prepay and 30% off with a 12-month prepay, other customers save up to 15% with a 12-month prepay, and every new plan carries a 30-day full-refund guarantee. The pricing FAQ gives nonprofits no discount on monthly payment.

The nonprofit discount needs paperwork first. A US nonprofit must send its federal Letter of Determination, 501(c)3 or (c)6; tax ID paperwork does not count. Constant Contact asks nonprofits not to buy a prepay plan before it has confirmed the nonprofit pricing, so call before paying for the year, not after.

Cancellation follows the terms quoted above: a refund within 30 days of signing up for a new plan, no refund of prepaid or unused fees after that, and renewal unless you cancel before the renewal date.

How I Verified Constant Contact Pricing

Every price comes from Constant Contact’s pricing page for the US region, read on November 7, 2026, in US dollars: its tiered fee schedule in both the Monthly and Annual views, the “What you get” plan table and the pricing FAQ. Plan terms come from the vendor’s nonprofit page and its terms of service, read the same day.

The 39 tier prices and the add-on prices are published figures. The yearly totals, savings and overage examples are my own arithmetic on those figures: list price x 12 months, and the allowance multiples applied at the top of each contact tier. The plan recommendations are my judgment from the users, automation, segment and allowance limits each plan lists.

Constant Contact does not publish the price of Inbox Preview, SMS tiers above 500 messages, Multi-Account or lists above 50,000 contacts. Its pricing page also does not say when a tier change is billed, which contacts count toward the tier, or how long the free trial lasts.

Frequently Asked Questions

How much is Constant Contact per month?

On monthly billing, Constant Contact runs from Lite at $12 a month for 0-500 contacts up to Premium at $575 a month for 45,001-50,000 contacts. Prepaying 12 months brings that Premium top tier to $488.75 per month, billed annually, and every plan above 50,000 contacts is priced by Contact Sales.

Can I change Constant Contact plans any time?

Yes. Constant Contact’s pricing FAQ says you can change plans any time as your business grows, moving up or down. Upgrading is also the way to raise your monthly send limit, since each plan’s allowance is a multiple of your contact tier: 10x on Lite, 12x on Standard and 24x on Premium.

Are the Email Plus and Core plans still sold?

The pricing page checked in November 2026 lists Lite, Standard, Premium and Multi-Account, with no Email Plus or Core plan. Constant Contact’s terms say legacy services may have different features and limits from current ones, and that Constant Contact may migrate a legacy account to current services at any time.

Is Constant Contact SMS available outside the US?

No. Constant Contact’s pricing FAQ says SMS marketing is currently available to paid-plan customers in the US only. A business that needs to text customers in other countries should plan on a separate SMS tool and weigh Premium on its email features, not its included messages.

Final Pricing Verdict

Buy Standard for a team of two or three, keep Lite for a solo sender who does not need scheduling or subject line tests, and move to Premium when a fourth user, custom automations or daily sending makes it the better buy.

Look elsewhere if you need a free plan or SMS volume well beyond 500 messages a month.