Kit (formerly ConvertKit) is free for up to 10,000 subscribers, and Kit pricing for the paid plans at 1,000 subscribers, billed monthly, starts at Creator $39 a month and Pro $79 a month. On yearly billing, Creator costs $390 a year and Pro costs $79 x 10 = $790 a year, because Kit charges 10 months for 12. Both paid prices climb with every subscriber tier.
ConvertKit pricing is the same price list: ConvertKit is now Kit. Below, eight tiers from 1,000 to 25,000 subscribers are priced on both billing views, so you can find your list size and decide whether Free is enough.
Quick pricing answer
Kit lists three plans, Free, Creator and Pro, plus a custom plan for lists over 500,000 subscribers. Prices are in US dollars, checked November 2026.
- Free: $0 for up to 10,000 subscribers, with broadcasts but no automations or sequences.
- Creator: $39 per month billed monthly, or $390 a year billed yearly, at 1,000 subscribers; the cheapest plan with sequences.
- Pro: $79 per month billed monthly at 1,000 subscribers, for teams of three or more and for engagement analytics.
- Trial: 14 days of Creator or Pro, no credit card required.
- The catch: paid prices rise with every subscriber tier, and Free stops sending once you pass 10,000 subscribers.
In This Article (14 sections)
Kit Pricing at a Glance
At the 1,000-subscriber tier, Free costs $0, Creator costs $39 a month billed monthly or $390 billed yearly, and Pro costs $79 a month billed monthly or $66 a month billed yearly, its regular yearly rate.
| Plan | Monthly billing | Annual billing | Best for | Main limitation |
|---|---|---|---|---|
| Free | $0 | $0 | Broadcast-only lists up to 10,000 subscribers | No automations or sequences, 1 user, Kit branding stays |
| Creator | $39 per month, billed monthly | $390 a year, billed yearly | Creators who need welcome sequences and automations | 2 users |
| Pro | $79 per month, billed monthly | $66 per month, billed yearly (regular rate) | Teams of 3 or more and sponsor-funded newsletters | Highest published price at every tier |
| Custom | Custom quote | Custom quote | Lists over 500,000 subscribers | Price only after a demo request |
Sources: Kit’s pricing page, checked November 2026.
These are US-dollar prices from the US view of the pricing page, read on November 4, 2026. Kit bills per account by confirmed-subscriber tier, not per user or per email sent, and the prices exclude sales tax.
The screenshot shows the yearly view, where the Pro card carries a first-year offer; the tables here use Pro’s regular rate, the price it renews at. The 1,000-subscriber price is only the floor, though: your tier sets the rest.
Kit Price by Subscriber Count
Kit’s paid price climbs with your confirmed subscribers: on monthly billing between 1,000 and 25,000 subscribers, Creator runs from $39 to $199 a month. Over the same range, Pro runs from $79 to $279 a month, billed monthly, and lists over 500,000 get a custom quote.
| Subscribers | Creator, billed monthly | Creator, billed yearly | Pro, billed monthly | Pro, billed yearly (per month) |
|---|---|---|---|---|
| 1,000 | $39 a month, billed monthly | $390 a year, billed yearly | $79 a month, billed monthly | $66 a month, billed yearly |
| 3,000 | $59 a month, billed monthly | $590 a year, billed yearly | $99 a month, billed monthly | $83 a month, billed yearly |
| 5,000 | $89 a month, billed monthly | $890 a year, billed yearly | $139 a month, billed monthly | $116 a month, billed yearly |
| 8,000 | $119 a month, billed monthly | $1,190 a year, billed yearly | $169 a month, billed monthly | $141 a month, billed yearly |
| 10,000 | $139 a month, billed monthly | $1,390 a year, billed yearly | $189 a month, billed monthly | $158 a month, billed yearly |
| 15,000 | $169 a month, billed monthly | $1,690 a year, billed yearly | $249 a month, billed monthly | $208 a month, billed yearly |
| 20,000 | $189 a month, billed monthly | $1,890 a year, billed yearly | $269 a month, billed monthly | $225 a month, billed yearly |
| 25,000 | $199 a month, billed monthly | $1,990 a year, billed yearly | $279 a month, billed monthly | $233 a month, billed yearly |
Sources: Kit’s pricing page, monthly and yearly views at each tier, checked November 2026.
The last column is the regular per-month rate Kit prints when the yearly switch is on, not a bill you can pay monthly. Pro’s yearly total works out to its monthly price x 10, so 10,000 subscribers on Pro cost $189 x 10 = $1,890 a year.
Read the table by the gap, not the floor. On monthly billing, Pro costs $79 – $39 = $40 a month more than Creator at 1,000 subscribers, $189 – $139 = $50 more at 10,000 and $249 – $169 = $80 more at 15,000, so the case for Pro has to get stronger as the list grows.
Kit bills on confirmed subscribers, not on emails sent, and every feature of your plan comes with the tier price (Billing at Kit).
What happens when your list crosses a tier
Kit moves you up a tier automatically, but it never moves you down on its own: after you clean your list, you switch to the lower tier yourself, and the lower price starts on your next billing date.
On monthly billing, the upgrade is prorated onto your next bill; on yearly billing, Kit charges the prorated difference at once (upgrade and downgrade FAQs). In Kit’s own example, a list that reaches 1,001 subscribers moves from the $39 tier to the $59 tier, and the next bill is $59 + $7 = $66.
Going down, a “Switch to a lower tier” link appears in Account & Billing once your count qualifies, and the change applies only if you are still under the lower limit on the billing date. If the link is missing, the pricing page’s FAQ asks you to email help@kit.com.
Take an illustrative Creator list billed monthly in the 15,000 tier at $169 a month. Pruning it to 10,000 subscribers or fewer qualifies it for the 10,000 tier at $139 a month, so the switch saves $169 – $139 = $30 a month, or $30 x 12 = $360 over a year.
Clean the list a few days before your billing date and click the switch the same day; a cleaned list you leave alone keeps paying the higher price.
Kit Pricing Plans Explained
Free is a list-building plan with broadcasts only, Creator is the plan that adds automations and sequences, and Pro is a team and analytics upgrade on top of Creator. Kit’s help center still calls Pro “Creator Pro” in places.
Editor quality and deliverability sit in my full Kit (ConvertKit) review; this section stays on what each price buys.
Free
Free costs $0 a month for up to 10,000 subscribers and includes unlimited landing pages, forms and email broadcasts, tagging and segmentation, and selling digital products and subscriptions (Kit Free plan).
Free leaves out Visual Automations, email sequences, RSS campaigns, paid apps and Paid Recommendations earnings. Kit branding stays on, one user can log in, and support answers within 24 hours.
A broadcast-only newsletter can stay at $0 until 10,000 subscribers. A creator who wants an automatic welcome series cannot build it here, so plan the upgrade around your first lead magnet rather than your list size.
Creator
Creator is worth paying for the moment you need a welcome sequence or any automation: it costs $39 a month billed monthly, or $390 a year billed yearly, at 1,000 subscribers.
Unlimited Visual Automations and email sequences change the workflow: welcome sequences, launches and nurture campaigns keep running while you create, which is how marketing automation works in practice. Creator also adds RSS campaigns, SMS marketing, 100+ direct apps, Kit MCP, Paid Recommendations, branding removal, 24/7 email and chat support, and a free migration in which Kit’s team moves your lists and automations.
The ceiling is people, not subscribers. Creator allows 2 users, so a creator with one assistant fits, while a third login forces Pro. Pick Creator unless you already know you need that third seat or Pro’s reporting.
Pro
Pro costs $79 – $39 = $40 a month more than Creator at 1,000 subscribers and adds unlimited users, Subscriber Signals, engagement scoring, deliverability reporting, the Insights dashboard, collaborative editing, a newsletter referral system and content A/B tests.
Two of those matter most for revenue. Deliverability reporting breaks opens and clicks down by email provider, and Subscriber Signals profiles the people behind your addresses, which Kit pitches as help when you sell sponsorships (Creator vs Pro). Subject-line A/B tests grow from 2 variants to 5, and segments can sync to Facebook custom audiences.
Pay for Pro if three or more people need access, the newsletter sells sponsorships, or you buy Facebook ads against your list. Skip it if you are one or two people who mainly need automations, since Creator already runs them.
Custom plan
Lists over 500,000 subscribers get a custom plan: the pricing page’s slider ends at 500,000+ and asks you to request a demo, with no published price. The eight tiers priced in this guide, from 1,000 to 25,000 subscribers, each carry a published price.
Does Kit Have a Free Plan or Free Trial?
Kit has both: a Free plan that costs $0 for as long as you stay under 10,000 subscribers, and a 14-day free trial of Creator or Pro that needs no credit card to start.
When the trial ends, you add a card to keep the paid plan or continue on Free; leaving a trial ends paid features at once. Automations and sequences you built stay in the account but stop running on Free.
The real edge case is the 10,000 line. Past 10,000 subscribers, Free stops sending until you upgrade, and you then pay Creator’s price for the next tier up. For scale, Creator at 15,000 subscribers costs $169 a month billed monthly or $1,690 a year billed yearly. The jump from Free is not Creator’s entry price, so prune inactive subscribers before you reach the cap.
Monthly vs Annual Kit Pricing
Yearly billing charges 10 months for 12, which the pricing page advertises as a 17% saving: $78 a year on Creator and $158 on Pro at 1,000 subscribers.
| Plan and tier | Monthly billing for 12 months | Yearly billing | Saving |
|---|---|---|---|
| Creator, 1,000 subscribers | $39 x 12 = $468 | $390 | $468 – $390 = $78 |
| Creator, 5,000 subscribers | $89 x 12 = $1,068 | $890 | $1,068 – $890 = $178 |
| Creator, 10,000 subscribers | $139 x 12 = $1,668 | $1,390 | $1,668 – $1,390 = $278 |
| Pro, 1,000 subscribers | $79 x 12 = $948 | $79 x 10 = $790 | $948 – $790 = $158 |
| Pro, 10,000 subscribers | $189 x 12 = $2,268 | $189 x 10 = $1,890 | $2,268 – $1,890 = $378 |
Sources: Kit’s pricing page and Billing at Kit, checked November 2026.
The yearly price is paid upfront; Creator’s “$33/mo” on the yearly view is $390 / 12 = $32.50 rounded up, not a monthly bill. Pro’s $66 a month on the yearly view rounds the same way: $79 x 10 = $790, and $790 / 12 = $65.83, shown as $66. Going back from yearly to monthly happens only at the end of the annual cycle, so pay monthly while your list and plan are still moving and switch once you know you will stay a year.
Additional Kit Costs to Consider
Three published costs sit outside the subscription: 3.5% + 30c per sale on every plan, a 23.5% fee on Paid Recommendations earnings on Creator and Pro, and sales tax for billing addresses in the US states Kit lists.
| Cost type | When it applies | Pricing basis | Notes |
|---|---|---|---|
| Commerce transaction fee | Each sale of a digital product, subscription or tip | 3.5% + 30c per sale | Same on Free, Creator and Pro |
| Paid Recommendations fee | Earnings from Paid Recommendations | 23.5% | Creator and Pro; Free cannot earn from them |
| Sales tax | Billing address in a state Kit lists | The state rate, sometimes set by county | Kit’s example: $39 + $2.34 = $41.34 at 6% |
| Tier step-up | Your list passes its tier’s limit | The next tier’s price, prorated | Automatic on every paid plan |
| Card verification | You add or change a card | $1, temporary | Removed after seven days |
Sources: Kit’s pricing page and Billing at Kit, checked November 2026.
Because the commerce fee is the same 3.5% + 30c on Free, Creator and Pro, selling products is no reason to upgrade on its own. Upgrade for the sequence that sells them.
One planning note: importing a large batch at once, such as giveaway signups, can suspend the account temporarily, and Kit asks you to tell support beforehand.
How Much Does Kit Cost for Your List?
Free costs $0 up to 10,000 subscribers, and the four paid example lists below run from Creator’s $39 x 12 = $468 a year at 1,000 subscribers to Creator’s $199 x 12 = $2,388 at 25,000, billed monthly. A three-person team on Pro at 10,000 subscribers pays Pro’s $189 x 12 = $2,268 billed monthly, and every list costs less billed yearly.
Kit cost calculator
This calculator needs JavaScript. The scenario table below gives the same estimate for typical workloads.
Enter what you need. The calculator prices it on every plan at list prices and names the cheapest plan that covers it.
- List prices in USD from Kit’s official pricing pages, checked Nov 4, 2026. Tax and regional prices are not included.
- 12-month figures are 12 times the monthly cost at the billing you choose.
- A planning estimate at list prices, not a quote.
Enter your subscriber count and tick whether you need automations or three or more logins. The calculator shows each plan and tier with its price per month and per year. It uses monthly billing and leaves out sales tax, commerce fees and the first-year Pro offer.
| Team and list size | Plan | Billing | Monthly equivalent | Annual total | Assumptions |
|---|---|---|---|---|---|
| 1,000 subscribers: one creator with a welcome sequence | Creator (1,000 subscribers) | Monthly | $39 | $39 x 12 = $468 | Billed yearly instead: $390 |
| 5,000 subscribers: course seller with a launch sequence | Creator (5,000 subscribers) | Monthly | $89 | $89 x 12 = $1,068 | Billed yearly instead: $890 |
| 10,000 subscribers: three-person team | Pro (10,000 subscribers) | Monthly | $189 | $189 x 12 = $2,268 | Three logins; billed yearly instead: $189 x 10 = $1,890 at the regular rate |
| 25,000 subscribers: solo newsletter with automations | Creator (25,000 subscribers) | Monthly | $199 | $199 x 12 = $2,388 | Billed yearly instead: $1,990 |
Sources: Kit’s pricing page, checked November 2026. Totals exclude sales tax, commerce fees, Paid Recommendations fees and the first-year Pro offer; they are estimates from list prices, not quotes.
The plan matters as much as the tier. On monthly billing, the three-person team at 10,000 subscribers pays $189 x 12 = $2,268 on Pro against $139 x 12 = $1,668 on Creator, $600 more a year for the third login and Pro’s analytics.
Which Kit Plan Should You Choose?
Choose Free for a broadcast-only list under 10,000 subscribers, Creator for anyone who needs sequences or automations, and Pro only for three or more users or for engagement and deliverability analytics.
| Your needs | Plan to consider | Why | Main limitation |
|---|---|---|---|
| A broadcast-only newsletter under 10,000 subscribers | Free | Unlimited broadcasts, forms and landing pages at $0 | No sequences or automations, and Kit branding stays |
| A welcome sequence, launch or course funnel | Creator at your tier | Unlimited Visual Automations and sequences from $39 a month | 2 users |
| Three or more people need logins | Pro | Unlimited users | Higher price than Creator at every tier |
| A sponsor-funded newsletter | Pro | Subscriber Signals, engagement scoring and deliverability reporting | Worth it only if sponsors or ads use the data |
| A free list just past 10,000 subscribers | Clean the list, or Creator at the next tier up | Free stops sending past 10,000 | A paid tier above 10,000; Creator at 15,000 costs $1,690 a year, billed yearly |
| More than 500,000 subscribers | Custom plan | Kit prices it after a demo request | No published price |
Sources: Kit’s pricing page, checked November 2026.
Most readers land in the second row. The costly mistake is the third, because a team that only wants logins pays Pro’s premium at every tier.
Is Kit Worth the Price?
For a creator whose sequences sell something, yes: Creator is worth paying for. For a list that only sends a weekly newsletter, Free’s 10,000 subscribers make paying hard to justify until you need automation.
Every paid tier includes unlimited sends and every feature of its plan, so the bill follows the audience you have rather than how hard you use it. That makes Kit cheaper per subscriber as you grow: 25,000 subscribers on Creator cost $199 a month billed monthly, $199 – $39 = $160 more than 1,000 subscribers for 25 times the list.
Pro is worth it when its extras earn money: a referral program that grows the list, engagement scoring that keeps it clean, or Subscriber Signals data behind a sponsorship rate card. Paid for extra logins alone, Pro buys seats at a high price.
Skip Kit if you run a paid-subscription newsletter with no products or sequences, where beehiiv’s 0% fee on paid subscription revenue matters more than Kit’s automations. And if an older review shows lower ConvertKit prices, it predates Kit’s 2025 change, its first price increase in 12 years.
Is There a Cheaper Option Than Kit?
For a free list, the cheaper option is often Kit itself: its Free plan holds 10,000 subscribers, against 2,500 on beehiiv’s free plan and 250 on MailerLite’s.
| Platform | Free plan subscriber cap | Fee on sales or paid subscriptions |
|---|---|---|
| Kit | 10,000 subscribers | 3.5% + 30c per sale |
| beehiiv | 2,500 subscribers | 0%, and Stripe’s 2.9% + $0.30 per transaction |
| MailerLite | 250 subscribers and 2,500 monthly emails | Not listed on its pricing page |
Sources: Kit’s pricing page, beehiiv pricing page and MailerLite pricing page, checked November 2026.
The fee column matters more than the cap for a paid newsletter. beehiiv takes 0% of paid subscription revenue (beehiiv pricing), while Kit takes 3.5% + 30c per sale, so a writer whose income is subscriptions should price both.
For paid automation rather than a free list, my newsletter tools compared by price sets the main creator platforms side by side.
If Mailchimp is on your shortlist, Mailchimp’s pricing is broken down the same way.
See my Brevo pricing guide.
Billing, Refunds and Cancellation
Kit refunds a monthly or yearly plan within 30 days of your first payment, lets you cancel anytime in Settings > Account & Billing with access to the end of the paid period, and then moves the account to the Free plan (Billing at Kit).
After those 30 days, payments are not refunded, and that holds for discounted yearly plans too, so use the 14-day trial before you prepay.
On November 4, 2026, the yearly view of the pricing page also showed an extra 25% off the first year of Pro, beside the regular yearly rate for Pro, $66 a month billed yearly at 1,000 subscribers. The discount covers only the first year, Pro then renews at the regular rate, and Kit’s site banner gave November 7, 2026 as the end date. Every Pro figure here uses the regular rate.
How I Verified Kit Pricing
Every price here comes from kit.com/pricing, read on November 4, 2026 at eight subscriber tiers from 1,000 to 25,000 with the yearly switch on and off. The pricing region is the United States and the currency US dollars, per account by confirmed-subscriber tier, before sales tax. The billing rules come from Kit’s help center articles on billing, the Free plan, tier changes and Creator vs Pro, read the same day.
Published prices and my calculations are kept apart: Creator’s yearly totals are printed on the page, while Pro’s yearly totals are my calculation of its monthly price x 10, from the help center’s “12 months for the price of 10”. Kit does not publish Pro’s regular yearly total in dollars, or any price above 500,000 subscribers.
Frequently Asked Questions
Is Kit pricing in USD?
Yes: on the US page every plan is priced in US dollars, before tax. Kit adds sales tax for billing addresses in the US states it lists, and in some states the rate depends on the county. Customers outside the US add a tax ID, such as a VAT number, for their invoices.
Is ConvertKit pricing the same as Kit pricing?
Yes. ConvertKit renamed itself Kit and kept one price list at kit.com/pricing. Existing customers moved to the current prices on their next billing cycle after October 15, 2025, with at least 30 days’ notice, and a nonprofit discount already on an account carried over to the new price.
How many emails can I send on Kit?
As many as you like: there are no sending limits on any Kit plan, so a daily newsletter costs the same as a monthly one at the same subscriber count. That makes list cleaning, not send volume, the lever on your bill.
What counts as a subscriber on my Kit bill?
Only confirmed subscribers count, and tags and segments add nothing to the bill. Kit’s help center suggests pruning your list about twice a year, roughly every six months, which is also the habit that keeps you on the lowest tier your engaged readers need.
Final Pricing Verdict
Start on Free until you need a sequence, then buy Creator at your tier, on yearly billing once you know you will stay a year. Pay for Pro only for a third user or for engagement and deliverability data that earns its keep.
Watch the 10,000 line. A free list that crosses it moves to Creator at the next tier up, so prune before you get there or budget for the jump.
Look elsewhere if your newsletter earns from paid subscriptions rather than products and sequences. To widen the field beyond creator tools, my ranking of the best email marketing platforms covers the whole category.
