Adobe Firefly Pricing 2026: How Much Does Adobe Firefly Cost?

If you need a straight answer on adobe firefly pricing, here it is: Adobe Firefly costs $0 to $199.99 per month depending on which plan you choose and how many generative credits you need. The main cost driver is premium generative credits — tokens that power video generation, audio translation, and partner-model outputs. Standard AI features like text-to-image and Generative Fill are unlimited on every paid plan.

This guide breaks down every current Firefly plan, explains what credits actually buy, and gives you a clear framework for picking the right tier — whether you’re a solo creator, small studio, or agency.

Adobe Firefly Pricing Quick Answer

Adobe Firefly ranges from free to $199.99/mo. Firefly Standard is $9.99/mo (2,000 premium credits). Firefly Pro is $19.99/mo (4,000 premium credits). Firefly Premium is $199.99/mo (50,000 premium credits). All paid plans include unlimited standard generations — credits are only consumed by premium features like video, translation, and partner models.

⏰ Limited-time offer (as of Feb 2026): Adobe is currently promoting “Generate without limits” on Firefly Pro and Premium plans until March 16, 2026 — meaning premium feature usage may not deduct credits during the promo period. Verify eligibility and terms on the Firefly plans page before purchasing, as this offer is time-limited and subject to conditions.

At a glance:

• Firefly Free — $0/mo. Limited credits. Standard and premium features available with complimentary generations only (e.g., 2 video generations, 40 seconds of translation). Best for testing before buying.
• Firefly Standard — $9.99/mo. 2,000 premium credits. Unlimited standard generations. Up to ~20 five-second videos or ~6 minutes of video/audio translation per month.
• Firefly Pro — $19.99/mo. 4,000 premium credits. Unlimited standard generations. Up to ~40 five-second videos or ~13 minutes of translation. Includes Adobe Express Premium + Photoshop (web & mobile).
• Firefly Premium — $199.99/mo. 50,000 premium credits. Unlimited standard generations. Up to ~500 five-second videos or ~166 minutes of translation. Includes Express Premium + Photoshop (web & mobile). Queued video generation after credits are exhausted.
• Credit add-on plans — $9.99–$199.99/mo for 2,000–50,000 additional credits stacked on an existing subscription.

Pricing Table

Video and translation estimates are derived from Adobe’s published plan quotas. Actual output depends on resolution, length, and feature complexity.

Adobe Firefly Plans and Pricing Tiers (Standard vs Pro vs Premium)

Understanding the Firefly pricing plans requires one core concept: Adobe uses a credit-based pricing model. Every paid plan unlocks unlimited standard generations (Generative Fill, text-to-image, vector creation). Your monthly credits are only consumed by premium features — things like text-to-video, image-to-video, audio translation, lip sync, and outputs from partner models such as Google, OpenAI, ElevenLabs, and Topaz.

Firefly Standard — Who It’s For

Price: $9.99/mo | Credits: 2,000 premium credits/mo

The Firefly Standard price makes it the lowest-cost paid path to both standard and premium generative AI features. You get:

• Unlimited access to standard generative features (text-to-image, Generative Fill, text effects, generative recolor) — credits are not deducted.
• 2,000 monthly credits for premium features — enough for roughly 20 five-second video clips or 6 minutes of video/audio translation (per Adobe’s plan page).
• Access to the Adobe Firefly web and mobile app.

Who should buy: Solo creators who primarily need AI-generated images and vectors, with occasional video experiments. If you don’t need Photoshop or Adobe Express bundled in, this is the most cost-effective entry point.

Who should skip: Anyone generating more than a handful of videos per month will burn through 2,000 credits quickly. Upgrade to Pro or add a credit add-on instead.

Firefly Pro — Who It’s For

Price: $19.99/mo | Credits: 4,000 premium credits/mo

The jump from Standard to Firefly Pro doubles your credit allocation and bundles in two apps:

• 4,000 credits for premium generations — approximately 40 five-second videos or 13 minutes of audio/video translation.
• Adobe Express Premium included (normally $9.99/mo on its own).
• Full Photoshop on web and mobile included.
• Unlimited standard generations across all Creative Cloud apps.

Who should buy: Professionals and small studios who need both generative AI and editing tools. The bundled Express Premium and Photoshop access make the Firefly Pro price a strong value if you’d otherwise subscribe to those apps separately.

Who should skip: If you already pay for Creative Cloud Pro (which includes 4,000 premium credits and unlimited standard generations), adding Firefly Pro creates redundant credit allocations — though credits stack if you have multiple subscriptions.

Firefly Premium — Who It’s For

Price: $199.99/mo | Credits: 50,000 premium credits/mo

The Firefly Premium price targets high-volume production workflows. At $199.99/mo you get:

• 50,000 credits for premium features — roughly 500 five-second videos or 166 minutes of video/audio translation.
• Everything included in Pro (Express Premium, Photoshop web & mobile).
• Queued video generation even after credits are exhausted (up to 20 queued videos, processed in background with delayed completion).
• Unlimited standard generations.

Who should buy: Agencies and production houses that integrate AI generation into daily content workflows. If your team generates dozens of videos or translates hours of footage monthly, this is the only tier with enough headroom.

Who should skip: Most individual creators and small teams. At nearly $2,400/year, this only makes financial sense if you’re replacing outsourced video production or translation services that cost more.

Common mistake: Buying Firefly Premium when you already have Creative Cloud Pro and only need a few extra credits. A $9.99 credit add-on is almost always cheaper than jumping to $199.99/mo.

Firefly Pro vs Creative Cloud Pro

This is one of the most common sources of confusion around Adobe Firefly cost. Both plans offer 4,000 premium credits and unlimited standard generations — but the bundles are very different.

Bottom line: If you already subscribe to Creative Cloud Pro, you do not need Firefly Pro — the credit allocations are identical. Only add a standalone Firefly plan or credit add-on if you need additional credits beyond your CC Pro allocation.

Note: Creative Cloud Pro pricing varies by promotion and region. Adobe’s plan page shows the regular price alongside any active discounts.

Premium vs Standard: What Actually Costs Money

This section is critical. Adobe splits generative features into two categories, and misunderstanding this distinction leads to overspending. According to the Adobe generative credits FAQ:

Standard features use minimal compute power. They cost 1 credit per generation — and on any paid Firefly plan (or Creative Cloud Pro), they are unlimited (credits are not deducted). Examples:

• Generative Fill (Adobe Photoshop)
• Text-to-image using Adobe Firefly models
• Generative Recolor (Adobe Illustrator)
• Text effects generation
• Vector generation

Premium features are compute-intensive. They deduct multiple credits per use and are only accessible on plans with premium access (Firefly plans, credit add-ons, Creative Cloud Pro, or Express Premium). Examples:

• Text-to-video / image-to-video (Firefly Video Model)
• Generative Extend (Adobe Premiere Pro)
• Video and audio translation + lip sync
• Sound effect generation
• All partner model outputs (Google, OpenAI, ElevenLabs, Topaz)

The practical takeaway: If you only need AI-powered image editing — Generative Fill, text-to-image, vector generation — even the $9.99 Standard plan gives you unlimited access with no credit drain. Credits only matter when you step into video, audio, or partner-model territory.

Generative Credits Explained (What You’re Actually Paying For)

Generative Credits are the currency of Adobe’s AI ecosystem. Think of them as tokens: every time you use a premium generative AI feature, credits are deducted from your monthly balance. For a deep dive, see Adobe’s official generative credits explainer.

What Happens When You Run Out

Credits reset monthly on your billing date. They do not roll over — use them or lose them.

If you exhaust your credits mid-month:

• Standard features continue working. You never lose access to Generative Fill or text-to-image.
• Premium features pause until your credits reset on your next billing date.
• Firefly Premium subscribers can still queue video generations (processed in background with longer wait times — up to 20 queued at once).
• Standard/Pro subscribers can buy a credit add-on plan for immediate extra capacity, or upgrade their tier.
• Free users must subscribe to a paid plan to continue.
• Teams/enterprise customers should contact their Adobe account manager.

Credits-to-Outputs Cheat Sheet

The table below uses numbers derived from Adobe’s published plan quotas (e.g., “up to 20 five-second videos” for Firefly Standard’s 2,000 credits = ~100 credits per 5-second clip; “6 minutes translation” for 2,000 credits ≈ ~5.6 credits/second). These are estimates; actual credit consumption varies by resolution, length, model, and output complexity.

For partner model pricing (Google, OpenAI, ElevenLabs, Topaz), credit costs depend on the model selection, output type, and file size. Adobe displays the credit cost in-product before you generate.

Credit Add-On Plans (Extra Credits Pricing)

Already on a Firefly plan or Creative Cloud subscription but need more premium generations? Adobe offers credit add-on plans that stack on top of your existing allocation. Each add-on is a separate monthly subscription:

Adobe documentation also references a 4,000-credit add-on ($19.99/mo); availability may be in-app or region-dependent — verify in your Adobe account.

Every add-on unlocks unlimited standard generations and access to premium features. Credits from add-ons stack with your base plan.

When an Add-On Is Smarter Than Upgrading

An add-on makes more sense than an upgrade when:

• You’re on Creative Cloud Pro and just need extra capacity for a busy month. A 2,000-credit add-on for $9.99 costs far less than switching plans.
• Your credit needs spike seasonally. Add-ons can be purchased and canceled month-to-month — ideal for project-based overages.
• You have multiple team members on individual plans who each need a small credit boost. Per-user add-ons are more granular than upgrading everyone.

When upgrading does make sense: if you consistently run out of credits every month, stepping from Standard ($9.99) to Pro ($19.99) doubles your allocation for only $10 more — better value than stacking a $9.99 add-on on top of Standard.

1-Minute Plan Decision Flow: 5 Questions to Your Best Plan

Not sure which plan to choose? Walk through these five questions:

1. Do you already have Creative Cloud Pro?
→ Yes: You already get 4,000 premium credits/mo + unlimited standard generations. You likely don’t need a separate Firefly plan. Only add a credit add-on if you consistently exhaust your allocation.
→ No: Continue to question 2.

2. Do you generate AI video weekly?
→ Yes: You need at least Firefly Pro ($19.99/mo, 4,000 credits). If you produce more than ~40 short clips/month, consider Firefly Premium ($199.99/mo) or a credit add-on.
→ No: Continue to question 3.

3. Do you need video/audio translation or lip sync?
→ Yes: These are premium features. Firefly Standard ($9.99/mo) covers light translation needs (~6 min/month). For heavier use, go Pro or add credits.
→ No: Continue to question 4.

4. Do you use partner models (Google, OpenAI, ElevenLabs, Topaz)?
→ Yes: Partner models are premium features. Any paid Firefly plan or Creative Cloud Pro unlocks access. Start with Standard unless your volume requires more credits.
→ No: Continue to question 5.

5. Do you need the Photoshop/Express bundle?
→ Yes: Firefly Pro ($19.99/mo) bundles Express Premium + Photoshop web & mobile. If you’d subscribe to those separately anyway, Pro is cheaper.
→ No: Firefly Standard ($9.99/mo) is your best plan. It gives you unlimited standard image generation and 2,000 premium credits.

Is There a Free Trial?

Yes. Adobe offers free trials of Firefly Standard, Firefly Pro, and Creative Cloud Pro directly on the Firefly plans page. Each trial gives you full access to the plan’s features and credit allocation for a limited period (typically 7–14 days, though terms may vary). After the trial ends, your subscription converts to a paid plan unless you cancel before the trial period expires. Firefly Free does not require a trial — it’s a permanent free tier with limited complimentary generations.

Cost-Per-Output: Estimated Price per Video and per Minute of Translation

This is where the math gets practical. The table below estimates your effective cost per output by dividing each plan’s monthly price by its credit-derived capacity. These are estimates based on Adobe’s published quota numbers, not guaranteed rates.

Estimated from monthly allocation, not per-credit pricing. Assumes you use your full credit allotment each month. If you only use a fraction, your effective per-output cost is higher.

Why this matters: Professional translation services typically charge $4–10 per minute. At $1.20–$1.67/min, Adobe Firefly’s AI translation is significantly cheaper for preliminary or internal-use content — though human review may still be needed for client-facing deliverables for quality accuracy.

Cheapest Way to Get Firefly (And When You Shouldn’t Buy a Standalone Plan)

The cheapest way to get Adobe Firefly depends on what you already pay Adobe for:

Already paying for Creative Cloud Pro?
You already have 4,000 premium credits/mo and unlimited standard generations across all apps (Photoshop, Illustrator, Premiere Pro, and more). You don’t need a standalone Firefly plan unless you want more credits. If you do, grab a credit add-on — don’t buy a redundant Firefly Pro.

Only need AI-generated images — no video, no audio?
The Firefly Free plan may be enough for light experimentation. If you need unlimited standard generations for production work, Firefly Standard at $9.99/mo is the minimum.

Need video generation or partner models?
You must have premium feature access. Firefly Standard ($9.99) is the entry point. If you’re generating more than ~20 short videos per month, move to Pro or add credits.

Student or teacher?
Adobe education plans include 1,000 premium credits/mo with unlimited standard access. Check the education options on Adobe’s plans page before buying a standalone subscription — it may already be included. The Firefly Video Model is not yet available in K-12 school offerings.

Teams or enterprise?
Creative Cloud Pro for teams includes 4,000 premium credits per seat. Enterprise Edition 4 (ETLA) includes 4,000 credits; Edition 4 with Premium Stock includes 8,000. Credits are not pooled by default, but ETLA customers can purchase a Generative Credit Pool. Contact your Adobe account manager for custom Firefly enterprise licensing quotes.

⚠ Price-checking tip: Some pricing information online predates Adobe’s mid-2025 plan restructuring, when legacy Firefly and generative credit add-on plans were retired. Always verify against the official Firefly plans page and note the publication date of any article you reference.

Is Adobe Firefly Worth It? (Value + ROI)

Whether the Adobe Firefly subscription cost delivers value depends on your usage volume and what work it replaces.

Scenario 1: Solo Creator / Freelance Designer

Likely plan: Firefly Standard ($9.99/mo) or Firefly Pro ($19.99/mo)

You use AI image generation for client mood boards, social media assets, and concept art. You create 50–100 images per week and experiment with 2–3 short videos per month.

Break-even logic: If AI image generation saves you 5 hours/month of manual mockup work (valued at $50–75/hr), the $9.99–$19.99 subscription recovers its cost in the first hour. Unlimited standard generations mean image-heavy workflows cost you nothing beyond the base subscription.

Verdict: Clear ROI. Start with Standard; move to Pro if you need more video capacity or bundled Photoshop/Express.

Scenario 2: Small Studio (3–5 Creatives)

Likely plan: Creative Cloud Pro + credit add-ons as needed

Your team uses Photoshop, Illustrator, and Premiere daily. AI features are embedded in their existing tools — Generative Fill, Generative Expand, Generative Extend. Each member consumes 1,000–3,000 premium credits per month.

Break-even logic: Creative Cloud Pro already includes 4,000 credits per seat. For most teams, this is sufficient. One or two heavy video users might need a $9.99 add-on during peak months. Total incremental AI cost: $0–$20/mo per seat.

Verdict: If you’re already on Creative Cloud, Firefly’s value is baked in. The question is whether you need add-ons, not whether you should subscribe.

Scenario 3: Agency / Production House

Likely plan: Firefly Premium ($199.99/mo) per heavy user, or enterprise licensing

Your agency produces client content at scale — dozens of video variations, multilingual translations, rapid prototyping. Premium credits can deplete fast when generating 50+ videos per week.

Break-even logic: Outsourcing a 5-second stock video clip costs $20–100. Generating it in Firefly costs ~$0.40 per clip on the Premium plan. Translation services charge $4–10/minute; Firefly’s effective cost is ~$1.20/minute on Premium. The savings compound with volume. For agencies evaluating broader content creation stacks, our best AI tools for content creation roundup covers alternatives for writing, SEO, and video alongside Firefly.

Verdict: Strong ROI at scale, but monitor credit consumption closely. Consider enterprise ETLA with pooled credits if you have more than 10 seats with uneven usage patterns.

What I’d Recommend

Alternatives and Comparisons (If Firefly Isn’t the Best Fit)

Adobe Firefly isn’t the only generative AI option. Here’s when a competitor might serve you better — and we’ve reviewed every major alternative below. For a consolidated comparison, see our best AI image generators for 2026 roundup.

• Midjourney ($10–120/mo) — Stronger artistic style control for illustration-heavy work. No integration with Adobe apps. Better for standalone image generation if you don’t use Creative Cloud.
• DALL·E / ChatGPT Plus ($20/mo) — Simpler interface, good for fast text-to-image. No video or audio features. Best choice for non-designers who need occasional AI images.
• Stable Diffusion (free / self-hosted) — Maximum flexibility and zero recurring cost if you have the hardware and technical skills. No commercial licensing guarantees like Adobe provides.
• Leonardo AI ($12–120/mo) — Strong image generation with fine-tuning capabilities. Good for game and concept art. Lacks the broader Creative Cloud ecosystem.
• Runway ($15–95/mo) — Leading dedicated AI video generation platform. If video is your only AI need and you don’t already use Premiere, Runway’s focused toolset may outperform the Firefly Video Model.
• Pika (free tier + paid) — Fast browser-based AI video for short-form social content. More accessible than Firefly for quick video clips, but less feature-rich overall.
• Canva AI ($15/mo for Pro) — Includes AI image generation via Magic Studio for non-designers. Far simpler than Firefly, but not suitable for professional creative workflows.
• Ideogram (free tier available) — Excels at text rendering in images. Narrow use case but strong where it matters.

Bottom line: If you’re already in the Adobe ecosystem, Firefly’s integration advantage is hard to beat — Generative Fill in Photoshop, Generative Extend in Premiere, and consistent Firefly commercial use rights across all non-beta outputs. If you’re not an Adobe user and only need images, alternatives like Midjourney or Leonardo offer competitive quality at similar price points.

Adobe Firefly Pricing – FAQ

How much does Adobe Firefly cost per month?

Adobe Firefly ranges from free to $199.99 per month. Firefly Standard costs $9.99/mo with 2,000 premium credits, Firefly Pro costs $19.99/mo with 4,000 premium credits, and Firefly Premium costs $199.99/mo with 50,000 premium credits. The right plan depends on how many premium generative credits you consume each month.

Is Adobe Firefly free?

Yes — Adobe Firefly offers a permanent free plan. Free users get a limited number of complimentary generations each month, including 2 free video generations and 40 seconds of video/audio translation (source). Standard features like text-to-image are also available with limited capacity. For regular production use, a paid plan starting at $9.99/mo is required.

What are generative credits?

Generative credits are Adobe’s token-based system for metering premium AI usage. One credit equals roughly one premium generation — but the actual cost per output varies (a 5-second video costs ~100 credits, while a partner-model image may cost more or fewer). Standard features like text-to-image and Generative Fill are unlimited on all paid plans and do not consume credits.

How many generative credits do I get per month?

Credit allocations depend on your plan: Firefly Standard includes 2,000, Firefly Pro includes 4,000, and Firefly Premium includes 50,000 premium credits. Creative Cloud Pro subscribers get 4,000. If you have multiple Adobe subscriptions, your credits stack across all of them.

Do generative credits roll over month to month?

No. Unused generative credits expire at the end of each billing cycle and reset to your plan’s full allocation on your billing date. Adobe does not offer credit rollover on any plan, so right-sizing your subscription is important.

What happens when I run out of generative credits?

You do not lose access to your core AI tools. Standard features (Generative Fill, text-to-image, vector generation) continue without interruption. Premium features (video, translation, partner models) pause until your credits reset on your next billing date. You can purchase a credit add-on for immediate extra capacity or upgrade your plan. Firefly Premium subscribers can queue up to 20 video generations even with zero credits remaining.

Can I buy more Firefly credits?

Yes. Adobe’s storefront lists credit add-on plans in three tiers: 2,000 credits ($9.99/mo), 7,000 credits ($29.99/mo), and 50,000 credits ($199.99/mo). Adobe documentation also references a 4,000-credit add-on — availability may vary by region or in-app purchase flow. Add-on credits stack with your existing plan and include access to both standard and premium features.

Is there a free trial for Adobe Firefly?

Yes. Adobe offers free trials of Firefly Standard, Firefly Pro, and Creative Cloud Pro directly on the plans page. Trials typically last 7–14 days and give full access to the plan’s features and credit allocation. Cancel before the trial ends to avoid charges. Firefly Free is a permanent free tier — no trial needed.

What’s the difference between standard and premium features?

Standard features are lower-compute tools like Generative Fill and text-to-image using Adobe’s own Firefly models. On paid Firefly or Creative Cloud Pro plans, these are unlimited. Premium features are higher-compute tools — video generation, audio translation, partner-model outputs — that deduct multiple credits per use and require a plan with premium access.

Is Adobe Firefly safe for commercial use?

For non-beta features, Adobe Firefly outputs can be used in commercial projects. Adobe trains Firefly on licensed content and Adobe Stock. However, IP indemnification depends on your specific Adobe agreement and entitlement — Adobe details which features and plans qualify in the Firefly Product Description. Beta feature outputs may be used commercially unless explicitly stated otherwise, but are generally not indemnified.

Which Firefly plan is best for me?

If you only need AI images and vectors, Firefly Standard ($9.99/mo) is sufficient. If you need video, partner models, and bundled Photoshop/Express, Firefly Pro ($19.99/mo) is the sweet spot. If you produce video content at scale, Firefly Premium ($199.99/mo) is the only tier with enough credits. If you already subscribe to Creative Cloud Pro, you may not need a separate Firefly plan at all.

Does Creative Cloud include Firefly credits?

Yes. Creative Cloud Pro includes 4,000 premium credits per month and unlimited standard generations. Other Creative Cloud plans include smaller allocations (25–1,000 credits depending on the plan) with access limited to standard features only. To unlock premium features on a non-Pro plan, add a Firefly plan or credit add-on.

How much does Firefly cost for teams and enterprise?

Creative Cloud Pro for teams includes 4,000 premium credits per seat. Enterprise Edition 4 (ETLA) includes 4,000 credits; Edition 4 with Premium Stock includes 8,000. Credits are per-user and not pooled by default, though enterprise ETLA customers can purchase a Generative Credit Pool add-on. For custom enterprise quotes, contact Adobe sales.

How much video can I generate with my credits?

A 5-second video clip costs approximately 100 premium credits (derived from Adobe’s quota: 2,000 credits ≈ 20 clips). With Standard (2,000 credits) you get ~20 clips, Pro (4,000 credits) ~40 clips, and Premium (50,000 credits) ~500 clips per month. Longer or higher-resolution outputs consume proportionally more.

How We Verified Pricing

• Plan pricing and credit quotas: Pulled directly from Adobe’s official Firefly plan page (US storefront, accessed Feb 20, 2026).
• Add-on plan pricing: Verified against Adobe’s generative credits overview. The storefront shows three add-on tiers (2,000 / 7,000 / 50,000 credits); a 4,000-credit tier appears in Adobe FAQ documentation but is not currently visible in the storefront.
• Standard vs premium definitions: Referenced Adobe’s generative credits FAQ for feature classification, rollover policies, commercial-use terms, and per-plan credit tables.
• Third-party cross-check: Compared against Digital Camera World’s Firefly pricing breakdown to flag discrepancies.
• Cost-per-output math: Derived from Adobe’s published plan quotas (e.g., “up to 20 five-second videos” on 2,000 credits = ~100 credits/clip). These are estimates, not guaranteed rates. Credit consumption varies by output type, resolution, length, and model — Adobe shows the exact credit cost in-product before each generation.

Update Log

Conclusion

Adobe Firefly pricing is straightforward once you understand the credit-based model: you’re paying for a monthly allocation of premium credits while getting unlimited standard AI features on any paid plan.

For most individual creators, the $9.99/mo Standard or $19.99/mo Pro plan provides more than enough capacity. Studios and agencies working in video production should evaluate whether the $199.99 Premium tier or an enterprise agreement delivers the credit volume they need.

If you’re already invested in Adobe Creative Cloud, check your existing plan’s credit allocation before buying a standalone Firefly subscription — you may already have what you need. The right plan is the one where you consistently use most of your credits without running out; anything beyond that is overpaying.

For more AI tool comparisons, explore our Adobe Firefly review or browse the full AI tools category for in-depth reviews of every major alternative.

About the Author

Macedona

I’m Macedona, an independent reviewer covering SaaS platforms, CRM systems, and AI tools. My work focuses on hands-on testing, structured feature analysis, pricing evaluation, and real-world business use cases.

All reviews are created using transparent comparison criteria and are updated regularly to reflect changes in features, pricing, and performance.

Follow the author: