Salesforce Pricing 2026: What Each Plan Costs per Year

Salesforce pricing for Sales Cloud starts at $0 with Free Suite; paid editions open with Starter Suite at $25 per user per month, and Max tops out at $550 per user per month, billed annually. Features decide the edition: forecasting from Pro Suite, APIs included from Core, the security suite from Advanced. Core ($195) replaced Enterprise; Advanced ($395) replaced Unlimited.

In This Article (9 sections)

Salesforce Pricing Plans Compared

Sales Cloud is priced per user per month in six editions, and only Starter Suite can be billed monthly; the table shows each edition’s price, the team it fits and the limit that pushes a team to the next one.

Plan	Monthly billing	Annual billing	Best for	Main limitation
Free Suite	$0	$0	One or two people starting a CRM	Two user licenses
Starter Suite	$25 per user per month	$25 per user per month	Small teams with a simple pipeline	No quoting or forecasting
Pro Suite	Not published	$100 per user per month	Teams that quote and forecast	API access costs extra
Core	Not published	$195 per user per month	Teams that need both integrations and Premier support	Agentforce for Sales costs extra
Advanced	Not published	$395 per user per month	Regulated teams that need backup, archiving and sensitive-data detection	Sales Planning and Maps cost extra
Max	Not published	$550 per user per month	Sales orgs putting AI in every seller’s workflow	Sold through Salesforce’s sales team

Sources: Salesforce Sales Cloud pricing, Salesforce small business pricing and Salesforce Free Suite, checked Nov 2026.

These are list prices in US dollars from the US view of Salesforce’s currency selector, per user per month. The pricing page does not state whether they include tax, and Salesforce marks it as information only and subject to change.

The step that catches small teams is Starter Suite at $25 to Pro Suite at $100: the seat price quadruples and the bill moves to an annual contract. The step that catches larger teams is Core at $195 to Advanced at $395; that is $395 – $195 = $200 more per user per month, paid for the security suite, Sales Programs and 1 million Flex Credits.

Enterprise, Unlimited and Agentforce 1 are now Core, Advanced and Max

Salesforce retired three edition names: Core replaces Enterprise Edition, Advanced replaces Unlimited Edition, and Max replaces Agentforce 1 Edition. A renewal quote written in the new names maps like this:

Old edition	New edition	Price now	Now bundled
Enterprise	Core	$195 per user per month, billed annually	Premier Success, Slack Business+, Tableau Next, a shared pool of 500K Flex Credits
Unlimited	Advanced	$395 per user per month, billed annually	Backup & Recover, Archive, Data Detect, Security Center, Sales Programs, a shared pool of 1 million Flex Credits
Agentforce 1	Max	$550 per user per month, billed annually	Agentforce for Sales, Agentforce Coworker, Spiff, Sales Planning, Maps, Slack Enterprise+, 2.75M Flex Credits per org per year

Sources: Salesforce Sales Cloud pricing, checked Nov 2026.

The bundle changed more than the names did. Premier Success is now included with Core, Advanced and Max, so a Core renewal carries the support tier that Pro Suite still sells as an add-on. Max keeps Agentforce 1 Edition’s price, and Agentforce 1 Sales customers can move to Max at no additional cost. A Core or Advanced buyer coming from Enterprise or Unlimited should ask the account executive to map current licenses and the timing of the move before the renewal date.

What Salesforce Costs a Team per Year

An example 5-user team on Starter Suite pays $25 x 5 users x 12 months = $1,500 a year; an example 50-user team on Advanced pays $395 x 50 users x 12 months = $237,000. Every paid edition is priced per user, so a yearly budget is the edition price x users x 12 months, before add-ons.

Enter the number of users, pick monthly or annual billing and tick what the team needs: quoting and forecasting, included APIs, Premier Success, the security suite or bundled Agentforce for Sales. The calculator prices every edition side by side and names the cheapest one that covers those needs. It leaves out tax, transaction fees, add-ons, extra Flex Credits and negotiated discounts.

With included APIs ticked, the calculator therefore skips one route: the Web Services API add-on at $25 per user per month on top of Pro Suite’s $100, or $100 + $25 = $125 per user per month, billed annually. A team that needs APIs but not Premier Success should compare $125 per user per month, billed annually (Pro Suite plus API), with the edition the calculator names.

Team size	Plan	Billing	Monthly equivalent	Annual total	Assumptions
5 users	Starter Suite	Monthly	$25 x 5 = $125	$25 x 5 x 12 = $1,500	Example team with no quotes or forecasts; transaction fees not included
10 users	Pro Suite	Annual	$100 x 10 = $1,000	$100 x 10 x 12 = $12,000	Example team that quotes and forecasts; with the Web Services API add-on, $100 + $25 = $125 per user and $125 x 10 x 12 = $15,000
20 users	Core	Annual	$195 x 20 = $3,900	$195 x 20 x 12 = $46,800	Example team that needs APIs and Premier Success; 500K Flex Credits included
50 users	Advanced	Annual	$395 x 50 = $19,750	$395 x 50 x 12 = $237,000	Example regulated team that needs the security suite; 1 million Flex Credits included

Sources: Salesforce Sales Cloud pricing, checked Nov 2026.

These are list-price license totals, not quotes. They leave out the transaction fees Salesforce applies to Starter Suite and Pro Suite, Premier Success below Core, add-ons, Flex Credits beyond the included pool, implementation, tax and negotiated discounts.

Each total assumes the team already knows its edition, so the next question is what each one adds for the money.

What Each Salesforce Edition Gets You

One feature forces each upgrade: quotes and forecasts force Pro Suite, APIs and Premier support favor Core, backup and archiving force Advanced, and bundled Agentforce is the case for Max.

Free Suite

Free Suite costs $0, comes with two user licenses and needs no contract or credit card. It stays free with no expiration date as long as someone logs in at least once every 60 days.

It suits a founder or a pair trying CRM software for the first time, with sales, marketing and service tools plus built-in AI that drafts emails and summarizes records. The third hire ends it: once a team grows to three or more, the path is Starter Suite or Pro Suite.

Starter Suite

Starter Suite costs $25 per user per month, billed monthly or annually, with no user maximum, and transaction fees apply. The suite covers lead, account, contact and opportunity management, built-in sales flows and lead routing, AI that syncs emails, events and contacts, and email marketing with analytics; Slack comes at no extra cost.

What Starter Suite lacks is the sales machinery, because quoting and forecasting start on Pro Suite. The 30-day Starter Suite trial covers up to 10 users for non-production use only, so a small team can try its sales stages on sample deals before paying.

Stay on Starter Suite while the team closes deals without formal quotes or a forecast. Upgrade when a manager needs a pipeline forecast, because that feature is the gate, not the headcount.

Pro Suite

Pro Suite costs $100 per user per month, billed annually, and requires a contract. It adds greater customization and automation, sales quoting and forecasting, and access to AgentExchange, with Premier Support sold as an add-on.

API access is the cost to check first. The Web Services API is an additional $25 per user per month; Core and the editions above it include APIs. Pro Suite with API access therefore costs $100 + $25 = $125 per user per month.

Premier Support is the second add-on, and the current Success Plans page names no price for it below Core, so ask for it as its own line in the quote.

Whether Pro Suite’s forecasting and quoting are good enough is a product question, and my Salesforce CRM review answers it.

Core

Core costs $195 per user per month, billed annually, and it is the first edition with APIs and Premier Success in the license. On top of the Pro Suite feature set, it adds opportunity scoring, conversation intelligence, deeper pipeline and forecast management, Slack Business+, Tableau Next and 500K Flex Credits, one shared pool the whole team draws on rather than a per-user allowance; Agentforce arrives through the free Salesforce Foundations add-on.

Agentforce for Sales lists from $125 per user per month; Core does not include it, so a Core seat with it costs $195 + $125 = $320 per user per month.

Core is my pick for a team that connects Salesforce to other systems and also wants 24/7 support for business-stopping issues, since both would otherwise sit on top of Pro Suite as add-ons. A team that needs API access only is better served by Pro Suite plus the Web Services API add-on: $100 + $25 = $125 per user per month, billed annually. A team that needs neither pays $195 – $100 = $95 more per user per month than Pro Suite for Slack, Tableau and credits it may not use.

Advanced

Advanced costs $395 per user per month, billed annually, and adds the security suite: Backup & Recover, Archive, Data Detect and Security Center. It also adds Sales Programs, more AI, expanded data capacity and 1 million Flex Credits, held as one shared pool for the whole team, not per user.

Advanced fits a regulated team whose auditor asks for backups, archiving or sensitive-data detection. A team that needs only Data Detect and Security Center can buy them as add-ons on Core instead, and the security costs below put that choice in dollars.

Max

Max costs $550 per user per month, billed annually. The 30-day trial covers all Sales Cloud editions, but Max’s pricing card swaps the Try for free button for a contact link, so a Max trial request goes through the sales team. Max bundles Agentforce for Sales and Agentforce Coworker with unmetered Agentforce usage, plus Salesforce Spiff, Sales Planning, Sales Programs, Salesforce Maps, Tableau Next, Slack Enterprise+ and 2.75M Flex Credits per org per year.

Advanced with the Agentforce for Sales add-on costs at least $395 + $125 = $520 per user per month; Max costs $550, so $550 – $520 = $30 more per user buys Spiff, Sales Planning, Maps and Slack Enterprise+. Max also includes 2.75M Flex Credits per org per year, against Advanced’s 1 million Flex Credits.

That small gap is the strongest case for Max, but only for an org that would deploy those tools. A team that wants a CRM and a pipeline is paying for software it will not open.

Free Plan, Trial and Billing Terms

Every Sales Cloud edition can be tried free for 30 days with no credit card and no installations, but only Starter Suite can be paid month to month; all other subscriptions are generally paid annually in advance.

Trial subscriptions are for non-production use only, so live customer data waits for a paid license, and the account is prompted to buy when the trial expires. Buyers also mix up three different “free” offers:

Free option	What it is	The limit
Free Suite	A $0 Sales Cloud edition	Two user licenses; log in at least once every 60 days
30-day trial	A trial of any Sales Cloud edition, no credit card	Non-production use only
Salesforce Foundations	Agentforce at $0	Limited Flex Credits and Data 360 Credits

Sources: Salesforce Free Suite, Salesforce pricing FAQ and Agentforce pricing, checked Nov 2026.

Only Free Suite is a plan a business can run on, and only while it has two users.

Monthly vs annual Salesforce pricing

Annual billing is not cheaper on the one edition that offers both: Starter Suite costs $25 per user per month billed monthly or annually, so the saving is $25 – $25 = $0. Pro Suite and the editions above it list no monthly price, and Pro Suite’s card says “Contract required.”

Above Starter Suite, then, the choice is not monthly versus annual but whether to sign for a year. A year paid in advance commits the full license total before the team has run forecasting on its own deals, so test it in the 30-day Pro Suite trial first. A team without quotes or forecasts can start on Starter Suite’s monthly billing, the low-risk way in.

Agentforce and AI Pricing

Salesforce charges for Agentforce on a sales team in three main ways: the Agentforce for Sales add-on, from $125 per user per month; Flex Credits, at $500 per 100,000 credits; or Max, which includes the Agentforce add-on in its $550 per user per month price. Salesforce also sells an Agentforce User License, an Agentforce Coworker User License and Conversations pricing; the table below prices the two licenses.

An Agentforce action uses 20 Flex Credits and an Agentforce Voice action uses 30. Salesforce’s own example prices one 20-credit action at US$0.10, so 100,000 credits cover 100,000 / 20 = 5,000 standard actions.

Option	Price	What it covers
Salesforce Foundations	$0	Agentforce Builder, Prompt Builder and Agentforce Coworker, with limited Flex Credits
Flex Credits	$500 per 100,000 credits	Pay per action: 20 credits per Agentforce action, 30 per Voice action
Agentforce User License	$5 per user per month, requires Flex Credits	Agentforce for every employee, limited CRM objects, metered usage
Agentforce Coworker User License	$50 per user per month	All Coworker searches, 30 MBs of indexing per user per month
Agentforce for Sales add-on	From $125 per user per month	Unmetered Agentforce usage for employees
Max edition	$550 per user per month, billed annually	Agentforce add-on included, 2.75M Flex Credits per org per year

Sources: Agentforce pricing and Salesforce Sales Cloud pricing, checked Nov 2026.

The credits inside each edition are a shared pool, not a per-user allowance: each Agentforce action draws from a pool of Flex Credits, and Flex Credits can be applied across teams.

At the list rate, Core’s 500K Flex Credits are 5 blocks of 100,000, so 5 x $500 = $2,500 for the whole 20-user Core example, not per user, and 500,000 / 20 = 25,000 actions. Advanced’s 1M are 10 x $500 = $5,000 for the whole 50-user Advanced example and 50,000 actions; Max’s 2.75M per year are 27.5 x $500 = $13,750 and 137,500 actions.

Salesforce’s own illustrative case-management example shows how fast a pool drains: 100 users each handle 3 cases a day for 20 days, at 60 credits per case, which uses 60 x 3 x 20 x 100 = 360,000 credits a month, listed at US$1,800. At that rate, Advanced’s 1M credits would last under three months.

Additional Salesforce Costs to Consider

Four costs sit outside the edition price: support and API access below Core, add-ons at every level, and implementation, which Salesforce does not price publicly.

Cost type	When it applies	Pricing basis	Notes
Premier Success Plan	Pro Suite, as an add-on	Not published below Core	Included with Core, Advanced and Max
Web Services API	Pro Suite	$25 per user per month	Included from Core up
Agentforce for Sales	Core and Advanced	From $125 per user per month	Included in Max
Shield and security add-ons	Audits that need encryption, monitoring or audit trails	10% to 30% of net spend	Shield 30%, Platform Encryption 20%
Sales add-ons	Any edition	From $10 per login to $220 per user per month	Revenue Intelligence, Revenue Cloud, Sales Programs, partner portal
Implementation	Any edition	Not published	Professional Services or partners

Sources: Salesforce Sales Cloud pricing, Shield pricing and Salesforce Success Plans, checked Nov 2026.

Premier Success and support

Standard Success is included in every license, Premier Success is included with Core, Advanced and Max, and Signature Success is priced only through the account executive. Premier buys expert guidance and product education, health checks, 24/7 support for business-stopping issues and a response within 1 hour for business-impacting issues.

Below Core, the current Success Plans page names no Premier price and sends buyers to their account executive. A team that would buy Premier anyway should price Core first: Core includes it, and its $195 per user per month, billed annually, is a number the team can budget today.

API and integration costs

The $25 Web Services API add-on adds $25 x 10 users x 12 months = $3,000 a year to the example 10-user Pro Suite team. Core includes APIs, so integration-heavy teams pay that line only below Core.

Systems with no built-in integration, such as on-premises data sources, need MuleSoft licenses, an integration partner or an app on AgentExchange. None of these has a price on the Sales Cloud page, so ask for them in the same quote as the licenses.

Security and data add-ons

Advanced and Max include Backup & Recover, Archive, Data Detect and Security Center. Below Advanced, Data Detect and Security Center are add-ons priced as a percentage of spend.

Event Monitoring, Field Audit Trail and Platform Encryption are Shield items, not on Advanced’s list, so a team that needs encryption or audit trails prices Shield on Advanced too. The Shield pricing page lists Shield (Event Monitoring, Field Audit Trail, Platform Encryption and Data Detect) at 30% of net spend, Platform Encryption at 20%, Data Detect and Privacy Center at 15%, and Event Monitoring, Field Audit Trail and Security Center at 10%.

The percentage applies to what the org spends on other applicable Salesforce products, so the add-on grows with the license count. On the example 20-user Core contract, $195 x 20 x 12 = $46,800 a year at list; Shield would add $46,800 x 0.3 = $14,040, and Data Detect plus Security Center would add $46,800 x 0.25 = $11,700.

Moving the same 20 users to Advanced costs $395 x 20 x 12 = $94,800 a year, which is $94,800 – $46,800 = $48,000 more than Core, and it also brings Backup & Recover, Archive, Sales Programs and 1M Flex Credits. If the audit asks only for sensitive-data detection and a security dashboard, the add-ons on Core cost less; Advanced earns its price when backup and archiving are on the same list.

Sales add-ons

Besides Agentforce for Sales, four sales add-ons have list prices on the Sales Cloud page. Revenue Intelligence lists from $220 per user per month; Revenue Cloud from $200; Sales Programs from $100; Partner Relationship Management from $10 per login per month.

Sales Programs is included in Advanced and Max. For a Core team that wants it, the add-on route costs at least $195 + $100 = $295 per user per month against Advanced’s $395, so buy the add-on unless the security suite is also on the list.

Revenue Intelligence is the add-on to watch; on its own it lists for more per user than a Core seat.

Service Cloud and other Salesforce Clouds

Starter Suite and Pro Suite bundle basic service and marketing tools, but Service Cloud and Account Engagement are separate products with their own prices. Service Cloud starts at $25 per user per month for its Starter edition, and Account Engagement Growth starts at $1,250 per month for up to 10,000 contacts, billed annually.

A team that needs marketing automation should budget Account Engagement as its own line: $1,250 x 12 months = $15,000 a year at the Growth starting price.

Implementation and admin costs

Salesforce publishes no implementation price; its pricing page points buyers to Professional Services and Salesforce partners. Ask for implementation as its own line in the same quote as the licenses, split into data migration, customization, integrations and user training, so quotes from Professional Services and a partner can be compared line by line.

The test I would apply after go-live is simple. By day thirty, reps should log deals without being chased; by day ninety, forecasts should be good enough for finance to use. If either fails, the problem is adoption and configuration, not the license count, and more seats will not fix it.

Adoption also stalls when a rep has to look up an email address, a phone number or a company size before a record is usable. An enrichment layer between lead capture and the CRM removes that task: LinkFinder AI, for example, says its API can keep CRM records enriched automatically by filling missing fields with LinkedIn and company data. Price it against the admin hours it saves, as its own line next to implementation.

Which Salesforce Plan Should You Buy?

Most small sales teams should start on Starter Suite and move to Pro Suite only for quotes and forecasts; a team that needs APIs and Premier support should price Core before Pro Suite with add-ons.

Your needs	Plan to consider	Why	Main limitation
A small team with a simple pipeline and no quotes or forecasts	Starter Suite (no upgrade)	$25 per user per month, monthly billing, no user maximum	No quoting or forecasting
One or two people trying a CRM	Free Suite	$0 with no contract or credit card	Two user licenses
Quotes and forecasts, few integrations	Pro Suite	Quoting and forecasting at $100 per user per month	API access costs $25 per user per month extra
Integrations and 24/7 support	Core	Core costs $195 per user per month and includes APIs and Premier Success	Agentforce for Sales costs extra
Regulated data that needs backup, archiving and sensitive-data detection	Advanced	Backup & Recover, Archive, Data Detect and Security Center included	$395 per user per month, billed annually
AI across the whole sales team	Max	Agentforce for Sales, Coworker, Spiff, Sales Planning and Maps included	$550 per user per month for tools a team may not deploy

Sources: Salesforce Sales Cloud pricing, checked Nov 2026.

The row most teams skip is the first one. A team that only needs a pipeline and finds even Starter Suite heavy can weigh other CRMs in my ranking of the best CRM software.

Frequently Asked Questions

Is Salesforce Enterprise Edition still sold?

Not under that name. Core costs $195 per user per month, billed annually, replaces Enterprise Edition and now includes Premier Success. An existing Enterprise customer sets the timing of the move with the account executive, who can compare options and pick the right time to switch.

Why do different sites show different Salesforce prices?

Most differences come from timing. Pages written before the rename still list Enterprise, Unlimited or Agentforce 1, which Salesforce’s own page has replaced with Core, Advanced and Max. The pricing page also has a currency selector, so a page read outside the US view can show euros, pounds or yen instead of dollars.

Why is Salesforce so expensive?

The price above Pro Suite pays for things many small teams never use: included APIs, Premier Success, Slack, Tableau and Flex Credits from Core up, and the security suite from Advanced up. A team that needs only a pipeline can stay on Starter Suite at $25 per user per month, billed monthly or annually.

How much does a CRM cost per month?

Salesforce’s paid editions run $25 to $550 per user per month, so compare the yearly total for your team rather than the headline seat price. My guide to what CRMs cost per user sets other CRMs’ prices side by side.

Can I cancel a Salesforce contract early?

Salesforce’s pricing pages publish no early-cancellation term; for plans that change, they ask customers to call a sales representative at 1-800-664-9073 to discuss options. Pro Suite requires a contract and other editions are generally paid annually in advance, so among paid editions, only Starter Suite on monthly billing avoids a year’s commitment.

Is Salesforce Worth the Price? My Verdict

Salesforce is worth its price for a team that will use APIs, forecasting and an admin’s time at Core or above; it is not worth it for a small team that wants a simple pipeline on monthly terms.

Per user per year at list price: Starter Suite $25 x 12 = $300; Pro Suite $100 x 12 = $1,200; Core $195 x 12 = $2,340; Advanced $395 x 12 = $4,740; Max $550 x 12 = $6,600. The range is wide because the editions sell different jobs, so the yearly figure only makes sense next to the feature that forces the edition.

If those numbers rule Salesforce out, my list of Salesforce alternatives is organized by the reason teams leave.

A team weighing HubSpot can put both at its own seat count with my HubSpot vs Salesforce comparison.

Skip Salesforce if the team has no admin, no integrations to run and no forecast to produce: a lighter pipeline tool among CRM built for small business fits that team better.

For one such tool set against Salesforce, the Pipedrive vs Salesforce comparison shows the trade-off.

An enterprise buyer already on Microsoft 365 should set Core next to the closest rival’s list prices in my Dynamics 365 Sales pricing guide.

My pick for most growing sales teams: start the 30-day trial on Pro Suite if forecasting is the need, and request a Core quote alongside it the moment integrations and Premier support both enter the plan.