CRM pricing runs from $0 to $150 per user per month on the US list prices I checked in November 2026, with the top plans billed annually, and most paid plans charge per user. So the bill grows with every hire, except at GoHighLevel: a flat $97 a month per account, billed monthly, with unlimited users.
Monthly billing costs more: Close Essentials is $49 per user per month billed monthly against $35 billed annually. For a 10-person sales team, a year runs from $9 x 10 x 12 = $1,080 on Freshsales Growth to $39 x 10 x 12 = $4,680 on Pipedrive Growth.
Teams of two or three can pay nothing: HubSpot Free covers up to 2 users and Zoho CRM Free covers 3. The cheapest paid tiers often leave out automation; Close lists “Workflows not included” on Solo and Essentials.
Quick pricing answer
Paid CRM software plans start at $9 per user per month, billed annually, and free tiers cost $0. I checked these prices on US pricing pages in November 2026, in US dollars.
- Free: HubSpot Free (up to 2 users) and Zoho CRM Free (3 users).
- Cheapest paid entry: Freshsales Growth, $9 per user per month, billed annually.
- Sales plans with automation: $14 to $39 per user per month, billed annually; 10 users pay $14 x 10 x 12 = $1,680 to $39 x 10 x 12 = $4,680 a year.
- Flat option: GoHighLevel Starter, $97 a month per account, billed monthly.
- The caveat: onboarding fees (HubSpot Sales Hub Professional, $1,500 one time) and usage charges sit outside the seat price.
In This Article (12 sections)
CRM Pricing at a Glance
The cheapest paid entry is $9 per user per month billed annually (Freshsales Growth, and Close Solo for one user); the top published per-user prices belong to HubSpot Sales Hub Enterprise and Dynamics 365 Sales Premium.
| CRM | Entry paid plan | Top published plan | Pricing model | Free plan or trial | Main limitation |
|---|---|---|---|---|---|
| HubSpot | Sales Hub Starter, $20, billed monthly | Sales Hub Enterprise, starts at $150; Talk to Sales | Per seat | Free plan, up to 2 users | Professional adds a required $1,500 onboarding fee |
| Pipedrive | $14 per seat, billed annually | $79 per seat, billed annually | Per seat | 14-day trial | Automations start on Growth ($39) |
| Zoho CRM | Standard, $14, billed annually | Ultimate, $52, billed annually | Per user | Free for 3 users | Process automation starts on Professional ($23) |
| monday CRM | Basic, $12, billed annually | Pro, $28, billed annually; Ultimate is Contact sales | Per seat, from 3 users | 14-day trial | Basic caps active contacts and deals at 1,000 |
| Freshsales | Growth, $9, billed annually | Enterprise, $59, billed annually | Per user | 21-day trial | Sales sequences start on Pro ($39) |
| Close | Solo, $9, billed annually | Scale, $139, billed annually | Per user | 14-day trial | Workflows start on Growth ($99) |
| GoHighLevel | Starter, $97 per account, billed monthly | Founder, $497 per account, billed monthly | Flat per account | 14-day trial | Usage charges for SMS, email, calling and AI |
| Dynamics 365 Sales | Professional, $65 per user per month, paid yearly | Premium, $150 per user per month, paid yearly | Per user | Free trial | Relationship Sales needs 10 seats |
| Less Annoying CRM | One plan, $15 plus applicable tax | Same single plan | Per user | 30-day trial | One plan, no tiers |
Sources: pricing pages of HubSpot, Pipedrive, Zoho, monday.com, Freshworks, Close, HighLevel, Microsoft and Less Annoying CRM, checked Nov 2026.
Price is one filter and fit is the other, which my guide to the best CRM software for each team covers.
How CRM Pricing Models Work
CRM vendors charge per user per month (most vendors here), a flat fee per account (GoHighLevel) or one plan at one per-user price (Less Annoying CRM, $15). HubSpot, Close and GoHighLevel add usage charges on top.
The model outweighs the headline price as a team grows: GoHighLevel’s $97 flat fee costs less than Less Annoying CRM from the 7th user ($15 x 7 = $105) and less than Freshsales Growth from the 11th ($9 x 11 = $99). Every model here prices the contact and deal records described in what CRM software does.
Per-user and per-seat pricing
Each user adds the plan’s price every month: 10 users on Zoho CRM Professional cost $23 x 10 = $230 a month, billed annually. A team that hires five reps a year adds five seats, so price the plan at next year’s headcount.
Flat account pricing
GoHighLevel skips the per-user charge: Starter, Unlimited and Founder cost $97, $297 and $497 a month per account, billed monthly, with unlimited contacts and users. SMS, email, calling and AI carry usage charges on top.
My take
For a team that will reach 11 users within a year, GoHighLevel Starter’s $97 flat fee costs less than 11 Freshsales Growth seats ($9 x 11 = $99, billed annually). Skip it if you only need a pipeline: the fee pays for funnels and SMS marketing you may never use.
Seat minimums and user caps
monday CRM plans start from 3 users, so a 2-person team on Basic pays $12 x 3 = $36 a month, billed annually, for one empty seat. Close Solo is limited to 1 user, HubSpot Free to 2 and Zoho CRM Free to 3.
Usage and credit charges
Credits and usage grow the bill without a new seat. HubSpot Sales Hub Starter includes 500 HubSpot Credits, Professional 3,000 and Enterprise 5,000. HubSpot lists credits at $0.010 per credit, and unused credits do not roll over. Close charges calling by usage, and Freshsales sells its Freddy AI Agent at $49 per 100 sessions.
CRM Pricing by Vendor
Each vendor’s entry price, its next step and the gate that triggers it follow, with a link to its full pricing guide on this site.
Salesforce sits outside this comparison; for its plans, see my Salesforce pricing guide.
HubSpot
The free CRM covers up to 2 users, and Sales Hub Starter costs $20 per seat per month, billed monthly. The jump that matters is Sales Hub Professional, for sequences and forecasting: $90 per seat per month billed annually, or $100 per seat per month paid monthly on an annual commitment. Professional onboarding is required, as a $1,500 one-time fee. Enterprise onboarding is a $3,500 one-time fee. Teams adding Marketing or Service Hub should use the full HubSpot pricing breakdown.
Pipedrive
For a sales team, Pipedrive’s real price is Growth. On the US pricing page, the tiers run from $14 to $79 per seat per month, billed annually, and Growth is the $39 tier. Automations, nurturing sequences and full email sync start on Growth. Pipedrive plans and limits lists each plan’s caps.
Zoho CRM
Zoho CRM puts process automation within reach of a small budget. The Free edition is free forever for 3 users; paid editions cost $14 (Standard), $23 (Professional), $40 (Enterprise) and $52 (Ultimate) per user per month, billed annually, plus local taxes.
Standard already includes workflows and assignment rules. CPQ and process automation arrive on Professional, where 10 users pay $23 x 10 x 12 = $2,760 a year. For the limits of each edition, see my edition-by-edition guide.
monday CRM
The seat minimum shapes monday CRM’s bill more than its list price. Plans start from 3 users. Basic costs $12 per seat per month billed annually, or $18 billed monthly, and caps active contacts and deals at 1,000.
Standard costs $17 billed annually ($25 monthly) and adds 250 custom automations a month; Pro costs $28 ($41 monthly). Ultimate has a custom price. See monday CRM plans and limits for every cap.
Freshsales
Freshsales Growth costs $9 per user per month, billed annually, the lowest team entry price here (Close Solo matches it for one user only). Pro at $39 adds contact scoring and sales sequences. The add-ons can outgrow the seat: the Freddy AI Agent costs $49 per 100 sessions. Freshsales pricing and add-ons covers the rest.
Close
Close is priced for calling teams, and its gate is workflows. On annual billing, Solo costs $9 per user per month and is limited to 1 user; Essentials costs $35. Both say “Workflows not included”, so automated follow-up starts on Growth at $99. Calling is charged by usage, with lines from $1 per line per month. Close pricing and calling costs has the usage detail.
GoHighLevel
An agency or a fast-hiring team gets one flat bill here. Starter costs $97 a month, billed monthly, for one account with unlimited users and 3 sub-accounts; Unlimited at $297 removes the sub-account cap. GoHighLevel pricing explained covers the usage charges.
Microsoft Dynamics 365 Sales
Microsoft lists the three priced Dynamics 365 Sales plans as paid yearly: Professional $65, Enterprise $105 and Premium $150 per user per month. Enterprise adds Copilot in Dynamics 365 and access to prebuilt sales agents. Relationship Sales has a variable price and a 10-seat minimum. See Dynamics 365 Sales pricing for each edition.
Less Annoying CRM
One price, no tiers: $15 per user per month plus applicable tax, with no contracts, unlimited contacts and HIPAA compliance included. The trial runs 30 days without a credit card. My Less Annoying CRM review weighs the single plan.
My take
For a 5 to 15 person sales team, I would trial Zoho CRM Professional, Freshsales Pro and Pipedrive Growth first: each puts automation at $23 to $39 per user per month, billed annually. HubSpot Sales Hub Professional costs $90 per seat per month, billed annually. That seat price plus the required onboarding fee pays off only when sequences and HubSpot’s wider platform both matter.
Free CRM Plans and Trials
HubSpot Free (up to 2 users) and Zoho CRM Free (3 users) are the free tiers in this table. The others offer free trials of 14 to 30 days where the page states a length.
| CRM | Free plan | Trial | What ends the free option |
|---|---|---|---|
| HubSpot | Up to 2 users | Not listed on the pricing page | A 3rd user |
| Zoho CRM | Free forever for 3 users | Free trial of paid editions | A 4th user |
| Pipedrive | Not listed on the pricing page | 14 days, no credit card | Trial end |
| monday CRM | No free plan | 14 days | Trial end |
| Freshsales | Not listed on the pricing page | 21 days | Trial end |
| Close | Not listed on the pricing page | 14 days | Trial end |
| GoHighLevel | Not listed on the pricing page | 14 days | Billing starts unless canceled |
| Dynamics 365 Sales | Not listed on the pricing page | Free trial, length not stated on the pricing page | Trial end |
| Less Annoying CRM | Not listed on the pricing page | 30 days, no credit card | Trial end |
Sources: pricing pages of HubSpot, Zoho, Pipedrive, monday.com, Freshworks, Close, HighLevel, Microsoft and Less Annoying CRM, checked Nov 2026.
A free tier delays spending only while the team fits its cap. For a ranked shortlist, see the best free CRM software.
Monthly vs Annual CRM Billing
Annual billing cuts the seat price on every plan below, per seat per month: Close Solo $9 billed annually, $19 billed monthly; monday CRM Standard $17 billed annually, $25 billed monthly; HubSpot Sales Hub Professional $90 billed annually, $100 paid monthly on an annual commitment. The yearly saving per seat is (monthly price – annual price) x 12.
| Plan | Annual billing | Monthly billing | Saving per seat per year |
|---|---|---|---|
| Close Solo (1 user) | $9 | $19 | ($19 – $9) x 12 = $120 |
| Close Essentials | $35 | $49 | ($49 – $35) x 12 = $168 |
| monday CRM Basic | $12 | $18 | ($18 – $12) x 12 = $72 |
| monday CRM Standard | $17 | $25 | ($25 – $17) x 12 = $96 |
| monday CRM Pro | $28 | $41 | ($41 – $28) x 12 = $156 |
| HubSpot Sales Hub Professional | $90 | $100, on an annual commitment | ($100 – $90) x 12 = $120 |
Sources: pricing pages of Close, monday.com and HubSpot, checked Nov 2026.
Annual billing pays off when headcount holds for a year.
Discounts and cancellation terms
HubSpot offers discount pricing to eligible startups and nonprofits, and monday.com to qualified nonprofits. On exit terms, per each pricing page: monday CRM refunds a yearly plan pro rata within 30 days of payment, Less Annoying CRM says “Cancel anytime”, Pipedrive says “No commitment”, and GoHighLevel runs month to month.
Additional CRM Costs to Consider
Beyond the seat price, budget for onboarding fees, usage, add-ons and tax.
| Cost type | When it applies | Pricing basis | Example |
|---|---|---|---|
| Onboarding fee | HubSpot Sales Hub Professional or Enterprise | One time, required | $1,500 one-time fee for Professional onboarding; $3,500 one-time fee for Enterprise onboarding |
| Extra AI credits | HubSpot, beyond included credits | Per credit | $0.010 per credit; credits reset monthly |
| Calling | Close, every plan | Usage | Lines from $1 per line per month |
| AI agent sessions | Freshsales add-on | Per 100 sessions | Freddy AI Agent, $49 |
| Document add-on | Freshsales add-on | Per user per month | Branded documents, $19 |
| Messaging and AI usage | GoHighLevel, every plan | Usage | Phone numbers, SMS, emails, premium AI |
| Tax | HubSpot, Zoho CRM, monday CRM, Less Annoying CRM; Pipedrive VAT for EU customers | Added to the list price | As each pricing page states |
| Implementation and migration | Any CRM | HubSpot lists a required one-time onboarding fee | Your team’s time or a partner’s fee |
Sources: pricing pages of HubSpot, Close, Freshworks, HighLevel and Zoho, checked Nov 2026.
The onboarding fee moves year one most: on 10 HubSpot Professional seats it adds $1,500 to $90 x 10 x 12 = $10,800. The CRM implementation guide covers the setup steps to plan for.
Moving records out of spreadsheets is its own job, covered in CRM data migration.
How Much Does a CRM Cost for Your Team?
How much a CRM usually costs comes down to headcount and plan gates: at 10 users, year one runs from $9 x 10 x 12 = $1,080 on Freshsales Growth to $90 x 10 x 12 + $1,500 = $12,300 on HubSpot Sales Hub Professional with its onboarding fee.
CRM cost calculator
This calculator needs JavaScript. The scenario table below gives the same estimate for typical workloads.
Enter what you need. The calculator prices it on every plan at list prices and names the cheapest plan that covers it.
- List prices in USD from CRM software’s official pricing pages, checked Nov 8, 2026. Tax and regional prices are not included.
- 12-month figures are 12 times the monthly cost at the billing you choose.
- A planning estimate at list prices, not a quote.
Enter your users and a billing choice, and the calculator shows every paid plan in it side by side with its monthly and yearly total, then names the cheapest plan for that headcount. It applies monday CRM’s 3-user minimum and prices GoHighLevel Starter as one account fee. It leaves out free tiers, tax, onboarding fees, usage charges and regional prices.
| Team size | Plan | Billing | Monthly cost | Annual total | Assumptions |
|---|---|---|---|---|---|
| 3 users, lowest list price | Freshsales Growth | Annual | $9 x 3 = $27 | $27 x 12 = $324 | Add-ons and tax left out |
| Free tier, within the user cap | Zoho CRM Free | None | $0 | $0 | A 4th user needs a paid edition |
| 3 users, sales automation | Pipedrive Growth | Annual | $39 x 3 = $117 | $117 x 12 = $1,404 | VAT and add-ons left out |
| 10 users, lowest list price | Freshsales Growth | Annual | $9 x 10 = $90 | $90 x 12 = $1,080 | No sequences |
| 10 users, flat price | GoHighLevel Starter | Monthly | $97 | $97 x 12 = $1,164 | Usage charges left out |
| 10 users, sales automation | Freshsales Pro | Annual | $39 x 10 = $390 | $390 x 12 = $4,680 | Freddy AI Agent left out |
| 10 users, HubSpot | Sales Hub Professional | Annual | $90 x 10 = $900 | $900 x 12 + $1,500 = $12,300 | Year one with onboarding |
| 25 users, lowest list price | GoHighLevel Starter | Monthly | $97 | $97 x 12 = $1,164 | Usage charges left out |
| 25 users, mid-market | Zoho CRM Enterprise | Annual | $40 x 25 = $1,000 | $1,000 x 12 = $12,000 | Local taxes left out |
| 25 users, enterprise suite | Dynamics 365 Sales Enterprise | Annual | $105 x 25 = $2,625 | $2,625 x 12 = $31,500 | Paid yearly |
Sources: pricing pages of Freshworks, Zoho, Pipedrive, HighLevel, HubSpot and Microsoft, checked Nov 2026.
Each total is a list-price estimate, not a quote; for a model with setup and training, use the CRM cost calculator.
Which CRM Pricing Plan Should Your Business Choose?
Pick the plan whose gate you need today and whose price still works at next year’s headcount.
Skip a paid plan if: your team has 2 or 3 users and fits HubSpot Free or Zoho CRM Free.
| Your needs | Plan to consider | Why | Main limitation |
|---|---|---|---|
| 1 to 3 users, no budget yet | HubSpot Free or Zoho CRM Free | $0 until the team outgrows the cap | HubSpot stops at 2 users, Zoho CRM at 3 |
| One seller who calls a lot | Close Solo, $9 billed annually | Calling, email and SMS built in, with calling billed by usage | 1 user, no workflows; lines from $1 per line per month |
| A small office that wants one price | Less Annoying CRM, $15 per user | Every feature on one plan | No tiers to grow into |
| A small team that needs automation | Zoho CRM Standard ($14) or Professional ($23), monday CRM Standard ($17), Pipedrive Growth or Freshsales Pro ($39), billed annually | Automation at mid-range seat prices | monday starts at 3 users |
| An agency or a team adding users fast | GoHighLevel Starter, $97 a month per account | Unlimited users for one fee | Usage charges for SMS, calling and AI |
| 25 users or more who want AI agents | Dynamics 365 Sales Enterprise, $105 per user per month, paid yearly | Copilot and prebuilt sales agents included | $105 x 25 x 12 = $31,500 a year for 25 users |
Sources: pricing pages of HubSpot, Zoho, Close, Less Annoying CRM, monday.com, Pipedrive, Freshworks, HighLevel and Microsoft, checked Nov 2026.
For named picks by use case, see my list of the best CRM for small business.
Is a Paid CRM Worth the Price?
A paid CRM is worth it when the plan does a job the free tier or a cheaper plan cannot: a 3rd or 4th user, workflows or sequences. You overpay when you pay for a gate nobody uses, or pay monthly for a need that lasts all year.
Each gate has a price. On Close, Growth costs $99 – $35 = $64 per user per month more than Essentials, so workflows for five reps cost $64 x 5 x 12 = $3,840 a year. On Pipedrive, Growth costs $39 – $14 = $25 per seat per month more than the $14 tier, or $25 x 10 x 12 = $3,000 a year for ten seats.
My take
Billing is the other leak: ten monday CRM Standard seats cost $25 x 10 x 12 = $3,000 a year billed monthly against $17 x 10 x 12 = $2,040 billed annually, so monthly billing costs $3,000 – $2,040 = $960 more.
That premium is worth paying only for a team that expects to cut seats within the year. HubSpot’s $100 monthly rate does not buy that freedom, because it comes with an annual commitment.
If you suspect you overpay, list the features your team used last month and move to the lowest plan that holds them.
How I Verified CRM Pricing
I checked every price on the vendor’s own pricing page on November 8, 2026, for the US region and in US dollars. Where a page has a monthly and an annual toggle, as monday CRM and Close do, I read each view separately and quote each price with its view.
Totals are my calculations (list price times users times months, plus a one-time fee where a row says so); recommendations are my judgments built on them.
Tax follows each page: HubSpot prices are “subject to applicable tax”, Zoho CRM adds local taxes, monday CRM prices “do not include tax”, and Pipedrive’s are VAT exclusive. The vendors do not publish the monday CRM Ultimate price, the Relationship Sales price or a monthly HubSpot Sales Hub Enterprise price.
Frequently Asked Questions
Which CRM is the cheapest?
A free tier, for as long as your team fits HubSpot’s or Zoho CRM’s user cap. Among paid plans, Freshsales Growth at $9 per user per month, billed annually, is the lowest team price here, and past 10 users GoHighLevel’s flat $97 a month per account costs less.
What is CRM pricing based on?
Most CRM pricing is based on users or seats per month; flat-priced vendors such as GoHighLevel charge per account. The billing term changes the rate, and usage adds to it: HubSpot Credits, Close calling and Freshsales AI sessions are billed outside the seat.
How much does a CRM cost per month for one user?
One user pays $0 on a free tier. Close Solo costs $9 per user per month billed annually, or $9 x 12 = $108 a year, and Less Annoying CRM costs $15 per user per month plus applicable tax on its single plan.
For a seller who wants HubSpot, Sales Hub Starter costs $20 per seat per month, billed monthly.
Final Pricing Verdict
For a small team on annual billing, Zoho CRM Standard at $14 per user per month includes workflows, Zoho CRM Professional at $23 adds process automation, and Freshsales Pro at $39 adds sequences. Pick a free tier instead while the team has 2 or 3 users.
Pick GoHighLevel if you will pass 10 users soon and can absorb its usage charges. At 25 users or more, a team that wants Copilot and AI agents should budget for Dynamics 365 Sales Enterprise at $105 or Premium at $150 per user per month, both paid yearly. Without that need, Zoho CRM Enterprise at $40 per user per month, billed annually, is the mid-market option. If Sales Hub Professional is on your list, add HubSpot’s one-time onboarding fee.
Skip any plan whose gate your team will not use in its first year. Pick two vendors from the matrix and run the same week of real deals through both trials before you commit to a year.
