Pipedrive pricing starts at $14/seat/mo billed annually across four plans — Lite, Growth, Premium, and Ultimate — plus optional add-ons for lead generation, email marketing, and visitor tracking. No free plan; 14-day free trial on every tier. This guide covers the real costs, plan limits, and exactly which plan fits your team.
Update log:
- Feb 13, 2026: Verified against official Pipedrive pricing page (English US) on Feb 13, 2026; updated plan prices and add-on starting prices accordingly. Corrected plan limits using Pipedrive’s Usage limits in Pipedrive (Dec 2025) article.
- Nov 2025: Pipedrive rebranded plans (Essential → Lite, Advanced → Growth, Professional → Premium, Enterprise → Ultimate). LeadBooster and Projects now included from Premium.
TL;DR — Which Pipedrive Plan Should You Pick?
Pipedrive pricing is based on a per-user, per-month model across four plans — Lite, Growth, Premium, and Ultimate — with no free plan but a 14-day free trial on every tier. Annual billing saves 30–51% vs monthly.
- Solo / 1–2 users: Lite at $14/user/mo (annual). Pipeline basics, SSO, 2FA, mobile apps.
- Small teams (3–15 users): Growth at $24/user/mo (annual). Adds email sync, 50 automations, product catalog.
- Scaling teams needing forecasting: Premium at $49/user/mo (annual). 150 automations, phone support, LeadBooster + Projects included.
- Large orgs / compliance: Ultimate at $69/user/mo (annual). 250 automations, sandbox, extended phone support.
- Need marketing or visitor tracking? Add Campaigns ($13/mo) or Web Visitors ($41/mo) on any plan.
Key Limits That Trigger an Upgrade
| Limit | Growth | Premium | Ultimate | Scope |
|---|---|---|---|---|
| Active automations | 50 | 150 | 250 | Per company |
| Leads & deals | 5,000 × seats (max 300K) | 15,000 × seats (max 300K) | 20,000 × seats (max 300K) | Per company |
| Reports | 50/user | 250/user | 500/user | Per user |
| Custom fields | 100 | 300 | 500 | Per company |
| Phone support | ❌ | ✅ Standard | ✅ Extended | — |
| LeadBooster + Projects | Paid add-on | ✅ Included | ✅ Included | — |
Source: Usage limits in Pipedrive (Dec 2025). Limits apply to accounts created after May 29, 2025; older accounts may have different caps — verify in your account settings.
Why Trust This Guide (How We Tested)
Author: Macedona — SaaS reviewer and sales-ops consultant who has evaluated 20+ CRM platforms for small and mid-size sales teams. About the author / Editorial policy.
Testing methodology:
- ✅ Activated Pipedrive 14-day free trial (Premium tier) — tested pipeline setup, email sync, automation workflows, LeadBooster chatbot, and Projects boards.
- ✅ Reviewed billing screens in-app to confirm per-seat pricing and add-on costs.
- ✅ Verified every price against the official Pipedrive pricing page (English US) on Feb 13, 2026.
- ✅ Cross-referenced plan limits against Pipedrive’s plan update KB article (Nov 4, 2025).
- ✅ Compared with third-party analyses from Tech.co and EmailToolTester for market context.
Citations policy: All pricing and feature limits in this article prioritize first-party Pipedrive sources (official pricing page, KB articles, in-app billing screens). Third-party sources are used only for competitive context and market benchmarking. Where a limit is not directly verifiable from first-party sources, we note “verify in-app or contact Pipedrive sales.”
Update process: We re-check Pipedrive pricing monthly and update this guide whenever plans, pricing, or packaging change.
[!IMPORTANT]
Prices can vary by region and promotions. We use US list prices shown on the official pricing page (English US) on Feb 13, 2026. Always verify current prices via the pricing toggle before purchasing.
Pipedrive Pricing Plans at a Glance (Lite, Growth, Premium, Ultimate)
All plans include unlimited contacts, native mobile apps, API access, SSO (single sign-on), two-factor authentication, encryption at rest and in transit, and a marketplace with 500+ integrations. Security details are documented on Pipedrive’s Trust Center.
Quick answer: Pipedrive costs between $14 and $69 per user per month when billed annually, or $24 to $99 on monthly billing. Annual billing saves 30–51% depending on plan. There is no free plan, but every tier includes a 14-day free trial with no credit card required.
Pricing Comparison (Annual Billing — US List Prices)
| Plan | Annual Billing (per user/mo) | Best For |
|---|---|---|
| Lite | $14 | Solopreneurs, freelancers, 1–2 person teams |
| Growth | $24 | Small sales teams needing email sync + automations |
| Premium | $49 | Mid-size teams: forecasting, phone support, LeadBooster, Projects |
| Ultimate | $69 | Large teams: sandbox, extended phone support, max limits |
Monthly vs Annual Billing (per user/mo, US list prices)
| Plan | Monthly Billing | Annual Billing | You Save | Savings % |
|---|---|---|---|---|
| Lite | $19 | $14 | $10/user/mo | 26.32% (~26%) |
| Growth | $34 | $24 | $25/user/mo | 29.41% (~29%) |
| Premium | $64 | $49 | $30/user/mo | 23.44% (~23%) |
| Ultimate | $89 | $69 | $30/user/mo | 22.47% (~22%) |
Annual prices verified on the official Pipedrive pricing page (English US). Prices may vary by region/promotions.
⚠️ Watch-out: Savings vary significantly by plan — Growth saves the most (~29%), while Ultimate saves the least (~22%). Monthly billing gives you flexibility to cancel anytime, but the per-seat premium adds up fast on larger teams.

Pipedrive CRM Pricing (2026): How Much Per User?
Understanding Pipedrive cost means going beyond the per-seat sticker price. Here’s your total monthly bill at different team sizes, using annual billing (US list prices):
Cost Scenarios by Team Size (Annual Billing)
| Team Size | Lite ($14/user) | Growth ($24/user) | Premium ($49/user) | Ultimate ($69/user) | ||
|---|---|---|---|---|---|---|
| 1 user | $14/mo | $24/mo | $49/mo | $69/mo | ||
| 5 users | $70/mo | $120/mo | $245/mo | $345/mo | ||
| 10 users | $140/mo | $240/mo | $490/mo | $690/mo | ||
| 25 users | $350/mo | $600/mo | $1,225/mo | $1,725/mo |
Monthly billing costs more per seat — verify current monthly prices on the official pricing page.
Quick Summary: Which Plan is Right for You?
If you’re a solo founder who just tracks deals: The Lite plan at $14/mo (billed annually) covers pipeline management, contact sync, SSO, and a mobile app. Total annual cost: $168. This is the cheapest way to use Pipedrive.
If you have 10 reps and need forecasting + lead gen: The Premium plan at $49/user/mo (billed annually) gives you 150 active automations, revenue forecasts, phone support, LeadBooster, Projects, and team management. Total: $490/mo or $5,880/year for 10 users.
If you have 5 reps and just need email + automations: The Growth plan at $24/user/mo (billed annually) adds two-way email sync, email tracking, 50 active automations, and product catalog. Total: $120/mo or $1,440/year for 5 users.
How to Avoid Overbuying Seats
- Audit active users quarterly. Pipedrive charges per seat whether users log in or not.
- Use shared mailboxes instead of giving every admin a full seat.
- Start with fewer seats and upgrade. It’s easy to add users mid-cycle; removing them usually takes effect at the next billing period.
- Consider the Growth plan first for most small teams — the Lite plan’s lack of email sync and automations often forces an upgrade within 90 days anyway.
Pipedrive Pricing Plans: Lite vs Growth vs Premium vs Ultimate
Lite — The Starter Pipeline ($14/user/mo billed annually)
Best for: Solopreneurs, freelancers, or 1–2 person operations getting started with pipeline management.
What you get:
- Customizable sales pipelines with Kanban boards
- Contact and deal management with full history
- Leads & deals: 2,500 × seats (max 300,000 per company)
- Up to 15 reports per user
- Up to 30 custom fields per company
- Data import/export and merge
- Basic meeting scheduler
- Sales Assistant AI (performance suggestions)
- Google/Microsoft calendar and contact sync
- SSO (single sign-on), two-factor authentication, encryption at rest and in transit (Trust Center)
- Chrome extension for Gmail
- Native iOS and Android apps
- Marketplace with 500+ integrations
Dealbreakers to know:
- ❌ No two-way email sync — you can’t send/receive emails from within Pipedrive
- ❌ No workflow automations (0 active automations)
- ❌ No product catalog or revenue tracking
- ❌ Limited permission sets — not practical for teams with managers + reps
- ❌ No phone support (chat only)
Bottom line: Lite is genuinely useful for a solo salesperson who just needs a visual pipeline and basic contact tracking. But if you rely on email sequences or need any automation, you’ll outgrow it fast. If you’re considering Pipedrive for your startup, make sure to compare it against our best CRM for startups roundup before committing.
Growth — Email + Automations ($24/user/mo billed annually)
Best for: Small sales teams (3–15 users) that need full email integration and workflow automation.
What you get (on top of Lite):
- Full two-way email sync (Gmail, Outlook, and others)
- Custom email templates and signatures
- Email open and click tracking
- Merge fields and autofill
- Smart contact data (auto-enriches lead profiles from online data)
- Product catalog linked to deals
- Up to 50 active workflow automations (per company)
- Leads & deals: 5,000 × seats (max 300,000 per company)
- Up to 50 reports per user
- Up to 100 custom fields per company
- SSO + security baseline
- Web-to-mobile calling
- Sequences (multi-step email automations)
- Forecast view and reports
- Contacts timeline
- OneDrive and Google Drive integrations
When it’s worth upgrading from Lite:
- You send more than a few emails per day to prospects
- You want to automate repetitive tasks (e.g., auto-assign leads, trigger follow-up emails)
- Your team sells defined products and needs a product catalog in the CRM
- You need more than 30 custom fields or 15 reports per user
Watch-out: Growth’s 50-automation limit is fine for small teams but can become a bottleneck when you start adding automations for different pipeline stages, onboarding flows, and lead routing. Monitor your usage — the jump to Premium (150 automations) is significant.
Premium — Forecasting + Phone Support + Lead Gen ($49/user/mo billed annually)
Best for: Growing sales teams (10–30+ users) that need revenue forecasting, phone support, built-in lead generation, and stronger security.
What you get (on top of Growth):
- Up to 150 active workflow automations (per company)
- Leads & deals: 15,000 × seats (max 300,000 per company)
- Up to 250 reports per user
- Up to 300 custom fields per company
- Group emailing
- eSignatures
- Caller (place and record sales calls via Pipedrive)
- Phone support (standard — chat + phone)
- Custom reports with expanded limits
- Revenue forecast reports
- Team management tools and team dashboards
- Team goals
- Security dashboard with alerts and rules
- Advanced deal and contact visibility settings
- LeadBooster included (chatbot, live chat, prospector, web forms)
- Projects included (Kanban-based project management)
- Custom scoring and data enrichment
- Team inbox
When it’s worth upgrading from Growth:
- Your sales manager needs revenue forecasting and team-level KPIs
- You run a multi-person team that needs distinct roles and permissions
- You need phone support — not just chat
- You want lead generation tools (LeadBooster) without paying extra
- You want project management linked to your deals
- You’re hitting the 50-automation ceiling on Growth
- Security review or SOC compliance requires a security dashboard
Consultant take: Premium is Pipedrive’s sweet spot for cost-to-value. With LeadBooster, Projects, and phone support all included (as of the late-2025 plan update), the $49/user/mo price packs massive value. For teams between 10 and 30 users, the forecasting, lead gen, and team management tools pay for themselves quickly.
Ultimate — Sandbox + Extended Support + Max Limits ($69/user/mo billed annually)
Best for: Larger organizations (25+ users) that need maximum automations, sandbox environments, extended phone support, and the highest usage limits.
What you get (on top of Premium):
- Up to 250 active workflow automations (per company)
- Leads & deals: 20,000 × seats (max 300,000 per company)
- Up to 500 reports per user
- Up to 500 custom fields per company
- Extended phone support (priority access, beyond standard)
- Sandbox environment for testing pipeline/workflow changes
- Enhanced admin and security controls
- Higher API rate limits
When it’s worth upgrading from Premium:
- You’re hitting the 150-automation ceiling on Premium
- You need a sandbox environment to test pipeline/workflow changes before going live
- Your team requires extended phone support with priority access
- You need more than 250 reports per user or 300 custom fields
- Your API usage is high (custom integrations, data sync tools)
Watch-out: Ultimate costs ~41% more than Premium per seat ($69 vs $49). Make sure you’ll actually use the sandbox, extended phone support, and higher limits. If you only need more automations, ask Pipedrive support if they can flex the Premium limits before upgrading.

Pipedrive Plan Limits (2026): The Numbers That Actually Matter
Beyond features, plan limits are what catch buyers off guard. Here are the key usage caps by plan, sourced from Pipedrive’s Usage limits in Pipedrive (Dec 2025):
Usage Limits Comparison
| Limit | Lite | Growth | Premium | Ultimate | Scope |
|---|---|---|---|---|---|
| Active automations | 0 | 50 | 150 | 250 | Per company |
| Leads & deals | 2,500 × seats (max 300K) | 5,000 × seats (max 300K) | 15,000 × seats (max 300K) | 20,000 × seats (max 300K) | Per company |
| Reports | 15 | 50 | 250 | 500 | Per user |
| Custom fields | 30 | 100 | 300 | 500 | Per company |
| SSO (single sign-on) | ✅ | ✅ | ✅ | ✅ | All plans |
| Phone support | ❌ | ❌ | ✅ Standard | ✅ Extended | — |
| LeadBooster | Paid add-on | Paid add-on | ✅ Included | ✅ Included | — |
| Projects | Paid add-on | Paid add-on | ✅ Included | ✅ Included | — |
| Security dashboard | ❌ | ❌ | ✅ | ✅ | — |
| Team management | ❌ | ❌ | ✅ | ✅ | — |
| Revenue forecasting | ❌ | Basic | Full | Full | — |
| Sandbox | ❌ | ❌ | ❌ | ✅ | — |
Source: Usage limits in Pipedrive (Dec 2025). These limits apply to accounts created after May 29, 2025. If your account was created before this date, your limits may differ — check your account settings or contact Pipedrive support for details.
Per user vs. per company — don’t confuse them. Automations, leads & deals, and custom fields are per company (shared across all users). Reports are per user (each user gets their own quota). A 10-person team on Growth shares the same 50-automation cap — they don’t get 50 each.
Why This Matters: The Upgrade Trigger
If you pick the Growth plan and later discover you need more than 50 automations, you must upgrade your entire team to Premium — not just one user. A 10-person team jumping from Growth ($240/mo) to Premium ($490/mo) adds $250/mo overnight. Plan your automation needs before committing.
Three limits that force an upgrade:
- >50 automations? Growth → Premium is mandatory (150 cap).
- Pipeline exceeds 5,000 × seats leads + deals? You’ll hit Growth’s cap — Premium gives you 15,000 ×.
- Need a sandbox? Only Ultimate ($69/user/mo) offers it.

Pipedrive Add-Ons Pricing: LeadBooster, Campaigns, Web Visitors, Smart Docs
One of the most important parts of evaluating Pipedrive pricing is understanding what costs extra beyond your plan. Add-ons can significantly change your total cost of ownership (TCO).
Add-On Starting Prices (Official, Feb 2026)
| Add-On | Starting Price (billed annually) | What It Does | Available On | Scope |
|---|---|---|---|---|
| LeadBooster | From $32.50/mo | Chatbot, live chat, prospector, web forms | All plans (free on Premium + Ultimate) | Per company |
| Projects | From $6.67/mo | Kanban project boards linked to deals | All plans (free on Premium + Ultimate) | Per company |
| Campaigns | From $13.33/mo | Email marketing: drag-and-drop builder, segmentation | All plans (automations require Growth+) | Per company |
| Web Visitors | From $41/mo | Identify companies visiting your website | All plans | Per company |
| Smart Docs | From $32.50/mo | Document templates with autofill, tracking, eSignatures | All plans | Per company |
Prices are “starting from” as listed on the official Pipedrive pricing page. Add-on pricing is tiered by usage (contacts, organizations identified, etc.). All add-ons are billed at the company level, not per user. Verify current tiers before purchasing.
When Add-Ons Beat Upgrading a Plan
A common mistake: upgrading your entire plan just for one feature. Consider add-ons first:
- Need lead gen but happy with Growth? Add LeadBooster ($32.50/mo per company) instead of upgrading all users to Premium ($49/user/mo × your entire team).
- Want email marketing? Campaigns (from $13.33/mo) is cheaper than switching to a platform like HubSpot that bundles marketing but charges more per seat at scale.
- Want to know who’s visiting your site? Web Visitors (from $41/mo) is a company-level cost, not per-user.
The math matters. For a 5-person team on Growth ($120/mo total), adding LeadBooster ($32.50/mo per company) brings you to $152.50/mo — still cheaper than upgrading all 5 users to Premium ($245/mo). But at Premium ($245/mo), LeadBooster and Projects are already included — so for larger teams, the plan upgrade often makes more financial sense.
Hidden Costs: Total Cost of Ownership (TCO)
Beyond subscription fees and add-on pricing, factor in:
- Onboarding time: Pipedrive is relatively easy to set up (most teams are productive in 1–2 weeks), but data migration from another CRM can take longer.
- CRM admin overhead: On Growth+, admin is light; on Premium/Ultimate with 20+ users, plan for 2–4 hours/week of admin work.
- Integration costs: Most Marketplace integrations are free, but premium Zapier workflows or custom API integrations can add $20–$100+/mo.
- Data cleanup: Budget time (or tools like Dedupely) for periodic cleanups.
- Implementation: Pipedrive is largely self-serve. For accounts spending $400+/year, Pipedrive offers onboarding assistance — a unique angle vs. competitors like Salesforce that often require paid implementation partners.
Billing and Cancellation Gotchas (US Buyers)
Before you commit, know these billing realities:
- Annual billing saves up to 26%. Pipedrive’s annual plans offer discounts compared to monthly billing, but once you pay annually, refunds for unused months are not available. Start monthly if uncertain, then switch to annual after 60–90 days.
- Monthly billing lets you cancel anytime. You’ll pay more per seat, but you can downgrade or cancel at the end of any billing cycle.
- Downgrading credits, not refunds. If you downgrade mid-cycle, Pipedrive credits the difference to future invoices — not back to your card.
- Seat additions are prorated. Adding users mid-cycle charges you proportionally for the remainder of the billing period.
- Tax may apply. US buyers may see state sales tax added at checkout depending on billing address.
Tip for US startups: If cash flow is tight, start with monthly billing on the Growth plan. Once you’ve validated Pipedrive for 60–90 days, switch to annual to lock in the discount.

How to Choose the Right Pipedrive Plan
Diagnostic Questions
Answer these questions to narrow down your best Pipedrive plan:
- How many users need CRM access right now? (1–2 → Lite; 3–15 → Growth; 15+ → Premium or Ultimate)
- Do you need two-way email sync inside the CRM? (Yes → Growth minimum)
- Do you need workflow automations? (Yes → Growth minimum; 50+ automations → Premium; 150+ → Ultimate)
- Does your sales manager need revenue forecasts or team KPIs? (Yes → Premium)
- Do you need phone support? (Yes → Premium minimum)
- Will you use built-in lead generation (chatbot, prospector)? (Yes → Premium, where LeadBooster is included — or add it to a lower plan)
- Do you need a sandbox environment to test changes? (Yes → Ultimate)
- How many leads + deals will you manage? (Under 3K × seats → Lite; up to 5K × seats → Growth+)
Decision Tree: Recommended Plan Mapping
START
├─ 1–2 users, basic pipeline → LITE ($14/user/mo annual)
│ └─ Need email sync or automations? → Upgrade to GROWTH
│
├─ 3–15 users, need email + automations → GROWTH ($24/user/mo annual)
│ └─ Need forecasting, phone support, or 50+ automations? → Upgrade to PREMIUM
│
├─ 10–30 users, need reporting + lead gen + phone support → PREMIUM ($49/user/mo annual)
│ └─ Need sandbox, 150+ automations, or 500 reports/user? → Upgrade to ULTIMATE
│
└─ 25+ users, governance + sandbox + max limits → ULTIMATE ($69/user/mo annual)If You’re Switching CRMs — Checklist
- [ ] Export all contacts, deals, and notes from your current CRM
- [ ] Map custom fields before importing (Pipedrive supports custom fields on all plans, starting at 30)
- [ ] Test integrations during the 14-day free trial — don’t assume they’ll work identically
- [ ] Verify your email sync setup (Gmail, Outlook, or IMAP) on day one
- [ ] Migrate one pipeline first, validate the data, then migrate the rest
- [ ] Train your team on Pipedrive’s mobile app — it’s a strong differentiator vs. competitors
- [ ] Set up workflow automations before going live (Growth plan or higher)
If you’re migrating specifically from Salesforce, our Salesforce CRM alternatives guide covers the transition in more detail. Coming from HubSpot? See our HubSpot CRM alternatives comparison.

Pipedrive vs Alternatives: Pricing and Who Should Pick What
Pipedrive is not the only CRM worth considering. Here’s a direct comparison focused on Pipedrive pricing relative to top alternatives. For a broader view, check our best CRM software review roundup.
| CRM | Starting Price (per user/mo, annual) | Free Plan? | Best For | Key Trade-Off vs. Pipedrive |
|---|---|---|---|---|
| Pipedrive | $14 | ❌ (14-day trial) | Sales-focused SMBs | The benchmark in this comparison |
| HubSpot CRM | Free (paid from $20/user/mo) | ✅ | Teams wanting marketing + sales in one | Free tier is generous but paid plans get expensive fast |
| Zoho CRM | Free (paid from $14/user/mo) | ✅ (3 users) | Budget-conscious teams | Cheaper, but UI is less intuitive than Pipedrive |
| monday CRM | $12/user/mo (min 3 seats) | ❌ | Teams already using monday for PM | Strong workflows, but CRM features less mature |
| Salesforce | $25/user/mo (Starter Suite) | ❌ | Enterprise / complex orgs | Far more powerful but far more complex and expensive |
| Freshsales | Free (paid from $9/user/mo) | ✅ | Startups wanting phone + AI scoring | Great value; less marketplace depth than Pipedrive |
Cheaper Alternatives to Pipedrive
If Pipedrive cost is a concern:
- Freshsales (from $9/user/mo) — includes phone, email, and AI scoring. Excellent for lean teams.
- Zoho CRM (free for up to 3 users, paid from $14/user/mo) — more features per dollar, broader ecosystem. Read our Zoho CRM review for a deeper look at the trade-offs.
- Our best free CRM software guide covers 20+ options if you need a $0 starting point.
More All-in-One Alternatives
If you want marketing, support, and sales in a single tool:
- HubSpot — the gold standard for all-in-one, but paid tiers are pricey. See our HubSpot pricing breakdown for the full picture.
- Zoho CRM Plus — bundles CRM, campaigns, social, and analytics at ~$57/user/mo. See how it stacks up in our HubSpot vs Zoho CRM comparison.
- Salesforce — unmatched customization, but requires a dedicated admin. See our Salesforce pricing guide for a full breakdown.
If your primary need is building a sales team around a CRM, our best CRM for sales teams guide includes Pipedrive alongside 10+ alternatives ranked by use case.
Bottom line: Pipedrive wins on simplicity and pipeline UX. If your primary job is managing deals and your team is under 50 people, Pipedrive is hard to beat at $24–$49/user/mo. If you need heavy marketing automation or enterprise-level customization, look at HubSpot or Salesforce. And if budget is the #1 priority, Zoho CRM or Freshsales deliver more per dollar — just with a steeper learning curve.
Methodology and Citations Policy
This guide evaluates Pipedrive pricing plans based on four criteria:
- Published pricing (first-party priority): All plan prices verified on the official Pipedrive pricing page (English US) on Feb 13, 2026. Plan limits sourced from Usage limits in Pipedrive (Dec 2025). Packaging and feature inclusion sourced from plan update KB (Nov 4, 2025).
- Feature-to-price ratio: Compared what each tier includes against real-world team needs (email sync, automations, reporting, security, lead gen, phone support).
- Add-on impact on TCO: Calculated total cost scenarios including common add-ons at various team sizes.
- Competitive positioning: Benchmarked against HubSpot, Zoho, Salesforce, monday CRM, and Freshsales on price, features, and target buyer fit. Third-party sources (Tech.co, EmailToolTester) used for market context only.
Pricing accuracy: Prices shown are US list prices as of Feb 13, 2026. Prices can vary by region/promotions. CRM vendors change pricing periodically — always verify on the official pricing page before purchasing.
Limits accuracy: Plan limits are sourced from the Nov 4, 2025 KB article and apply to accounts created after May 29, 2025. Older accounts may have different caps — verify in your account settings.
Pipedrive Pricing – FAQs
Does Pipedrive have a free plan?
No, Pipedrive does not offer a free plan — all four tiers are paid. Every plan includes a 14-day free trial with no credit card required. If a free CRM is essential, consider HubSpot (free tier), Zoho CRM (free for up to 3 users), or Freshsales (free plan available).
Does Pipedrive offer a free trial?
Yes, a 14-day free trial is available on all four plans with no credit card required. The trial defaults to Premium-tier features, so you can test forecasting, LeadBooster, and automations before committing.
How much does Pipedrive cost per month?
Pipedrive costs $14–$69 per user per month when billed annually (US list prices). Lite is $14, Growth is $24, Premium is $49, and Ultimate is $69. Monthly billing is $24/$49/$79/$99 respectively — annual saves 30–51% depending on plan.
What’s the cheapest way to use Pipedrive?
The Lite plan at $14/user/month billed annually is the cheapest option — $168/year for one user. This covers pipeline management, SSO, 15 reports/user, and mobile apps but excludes email sync and automations.
What’s included in Growth vs. Lite?
Growth ($24/user/mo annual) adds two-way email sync, email tracking (opens/clicks), custom templates, smart contact data enrichment, product catalog, sequences, forecast views, and 50 active workflow automations. Your leads & deals limit jumps from 2,500 to 5,000 × seats, reports to 50/user, and custom fields to 100.
What’s included in Premium vs. Growth?
Premium ($49/user/mo annual) adds phone support, LeadBooster (included), Projects (included), group emailing, eSignatures, Caller, custom reports, revenue forecasting, team management, security dashboard, custom scoring, and 150 automations — up from 50 on Growth. Leads & deals jump to 15,000 × seats, reports to 250/user, and custom fields to 300.
What add-ons cost extra in Pipedrive?
Five main add-ons: Campaigns (from $13.33/mo), Web Visitors (from $41/mo), Smart Docs (from $32.50/mo), LeadBooster (from $32.50/mo), and Projects (from $6.67/mo). LeadBooster and Projects are included free on Premium and Ultimate plans. All add-ons are per-company, not per-user.
Is Pipedrive worth the price?
For sales-focused SMBs under 50 users, yes. Pipedrive delivers one of the cleanest pipeline interfaces on the market, and Growth ($24/user/mo) and Premium ($49/user/mo) offer strong value. Where it falls short: teams needing built-in marketing automation may find Campaigns limited compared to HubSpot or ActiveCampaign.
How do I choose between plans?
Start with two questions: (1) How many users? and (2) Do you need email sync and automations? 1–2 users without email sync → Lite ($14). 3+ users or email sync required → Growth ($24). Need forecasting, lead gen, phone support, or 50+ automations → Premium ($49). Need sandbox, 500 reports/user, or 150+ automations → Ultimate ($69).
What’s the best Pipedrive plan for small business?
Most small businesses (3–15 users) start on the Growth plan at $24/user/mo (annual) — it provides the right balance of email sync, automations, and product catalog. Solo operators can start on Lite and upgrade when needed. Our best CRM for small business guide ranks Pipedrive among the top 10.
How does Pipedrive pricing compare to HubSpot?
HubSpot offers a free CRM tier, but its paid Sales Hub starts at $20/user/mo and scales to $100+/user/mo for full automation and reporting. Pipedrive’s Premium plan ($49/user/mo) includes features that require HubSpot’s Professional tier, making Pipedrive more cost-effective for pure sales teams.
Does Pipedrive pricing change often?
Pipedrive adjusts pricing roughly every 12–18 months and sometimes renames plans. The current lineup — Lite, Growth, Premium, Ultimate — replaced earlier names (Essential, Advanced, Professional, Power, Enterprise) in late 2025. Always check the official pricing page for the latest numbers.
Do plan limits differ for older accounts?
Yes. Pipedrive’s Nov 4, 2025 plan update introduced new limits that apply to accounts created after May 29, 2025. If your account was created before this date, your leads & deals, reports, and custom field limits may be different. Check your account settings to see your specific limits.
Conclusion
Choosing the right plan comes down to your team size, your reliance on email workflows, and whether you need forecasting, lead generation, phone support, or project management built in.
For most small sales teams, the Growth plan ($24/user/mo annual) hits the value sweet spot — you get email sync, 50 automations, 50 reports/user, and product catalog at the most competitive per-seat price in Pipedrive’s lineup.
Larger teams should evaluate Premium ($49/user/mo annual) — with LeadBooster, Projects, phone support, and 150 automations all included, it’s Pipedrive’s best cost-to-value tier for scaling organizations.
For enterprise-scale needs (sandbox, 250 automations, 500 reports/user), Ultimate ($69/user/mo annual) is the clear choice — but verify you’ll actually use those extras before paying the ~41% premium over Premium.
No matter which tier you pick, factor in add-on costs if you need email marketing (Campaigns from $13.33/mo) or visitor tracking (Web Visitors from $41/mo). And remember: all add-ons are per-company, not per-user — so they become proportionally cheaper as your team grows.
Pipedrive pricing is competitive for what you get: a focused, sales-first CRM with a clean UX, fast onboarding, and self-serve implementation. Start with the 14-day free trial, test the features your team actually needs, and scale from there.
Prices can vary by region/promotions; this guide uses US list prices shown on the official Pipedrive pricing page (English US) on Feb 13, 2026.






