GoHighLevel Pricing: Plans, Usage Fees and What Agencies Really Pay

GoHighLevel pricing comes down to three published plans: the Starter plan at $97 per month, the Unlimited plan at $297 per month and the Founder plan at $497 per month, each a flat fee per agency account, billed monthly. Starter holds 3 client sub-accounts, Unlimited and Founder hold unlimited sub-accounts, and every plan includes unlimited users and contacts, so team size never changes the fee.

The plan fee pays for the software only. Texts ($0.00747 per SMS segment), calls, email ($0.675 per 1,000) and AI come out of a prepaid wallet on every plan.

Take an illustrative agency with 10 client accounts, where each client uses one local number, sends 1,000 SMS segments and 4,000 emails and places 200 outbound call minutes a month. Its usage adds 10 x $1.15 + 10 x 1,000 x $0.00747 + 10 x 4 x $0.675 + 10 x 200 x $0.0166 = $146.40 a month on top of Unlimited’s $297 fee, billed monthly.

Starter fits one business or up to 3 clients. Unlimited fits agencies past 3 clients that want clients to pay their own usage at cost, and Founder fits only agencies that resell HighLevel as their own software with a markup. On Starter the agency pays every client’s texts and emails itself, because rebilling starts on Unlimited, and AI Employee Growth adds $50 or AI Employee Unlimited $97 per client account a month on any plan.

GoHighLevel and HighLevel are the same product. Every plan starts with a 14-day free trial, and the prices below were checked on HighLevel’s pricing page and help center in November 2026.

In This Article (13 sections)

GoHighLevel Pricing at a Glance

Client sub-accounts, not users, separate GoHighLevel’s plans: the table gives each plan’s monthly fee per agency account and how many client accounts it holds.

Plan	Monthly billing	Annual billing	Sub-accounts	Best for	Main limitation
Starter	$97 per month	$970 per year	3	One business or up to 3 clients	No rebilling, so the agency pays all client usage
Unlimited	$297 per month	$4,970 per year, as printed beside Unlimited	Unlimited	Agencies with 4 or more clients	Usage is rebilled at cost only, with no markup
Founder	$497 per month	$2,970 per year, as printed beside Founder	Unlimited	Agencies reselling HighLevel as their own software	Its extra tools need a SaaS offer to earn their fee
Enterprise plan	Custom pricing, no list price	Custom pricing, no list price	Not listed on the pricing page	High-volume businesses and agencies	Custom tailored to each business, with no list price

Sources: HighLevel pricing page and HighLevel’s Founder plan article, checked Nov 2026.

Price history: At every check (January 2024, January 2025, January 2026 and today), Unlimited cost $297 a month. Earlier prices come from archived copies of HighLevel’s pricing page, and my SaaS and AI price index tracks the same entry-plan prices across other tools.

Plan prices are per agency account, as the pricing page printed them in November 2026. Each plan card prints a monthly and a yearly price, and the table copies both as printed; usage and add-ons are billed separately, with most add-ons priced per sub-account.

Each step up costs $297 – $97 = $200 a month on monthly billing, and neither step buys more users or contacts. The first buys unlimited sub-accounts and rebilling at cost; the second buys SaaS mode and markup.

GoHighLevel Pricing Plans Explained

Starter caps you at 3 sub-accounts, Unlimited adds unlimited sub-accounts plus rebilling at cost, and Founder adds SaaS mode with markup. Each plan includes everything in the plan below it.

Starter ($97 per month)

Starter is enough for one business or up to 3 sub-accounts, with unlimited users. Its card lists Workflow Builder, Campaign Builder, 2-way SMS and email, the App Marketplace, all core features, and chat and phone support.

What Starter lacks is rebilling, which HighLevel’s pricing guide offers on the $297 and $497 plans. Every text, call and email a Starter client sends is paid from the agency’s own wallet. A single business pays its own usage anyway, so it loses nothing; an agency has to absorb that usage or invoice it by hand.

Move up when you sign a fourth client. A single business that needs pipelines and email without sub-accounts can also compare CRMs for a single small business before paying for agency features.

Unlimited ($297 per month)

Unlimited adds unlimited sub-accounts, the white-label desktop app, basic API access and pass-through billing for usage and add-ons, which HighLevel’s help center calls rebilling without markup.

Rebilling at cost changes the agency’s math more than the extra sub-accounts do. Client usage is still charged to the agency wallet first, then the agency’s Stripe account charges the client the same amount, so client texts and emails stop being agency overhead.

The white-label desktop app puts your logo on the login clients see; it is not the white label mobile app, a separate add-on. Unlimited also opens the dedicated email IP add-on, which HighLevel sells only on the $297 and $497 plans. Its limit is that usage passes to clients only at cost, with no margin for the agency.

Founder ($497 per month, formerly Agency Pro)

Founder is the new name for the $497-a-month Agency Pro plan, at the same price, and existing Agency Pro customers moved to it automatically. It adds SaaS mode with unlimited reselling, rebilling with markup, AI Employee rebilling and advanced API access, and its card also lists project management, meeting rooms and events.

SaaS mode is the reason to pay. You sell HighLevel subscriptions from your own website at your own price, client accounts are created automatically, and the markup lets you charge clients more than HighLevel’s usage price and keep the difference. Founder’s agency users also get the advanced Creator Studio models, and Founder agencies can buy the AI Employee Starter plan at $20 per sub-account per month, billed monthly.

Skip Founder if you bill clients a flat retainer and never resell the software: Unlimited already passes usage through at cost. Downgrading later removes the features exclusive to Founder.

Enterprise plan

Above Founder, HighLevel lists an Enterprise plan for high-volume businesses and agencies, custom tailored to each business and with no published price. It includes the full feature set of the highest platform plan, a dedicated customer success manager and account manager, a Slack channel, quarterly business reviews, enterprise reporting and a higher API limit by request.

It also bundles premium support, the white label mobile app and HIPAA compliance. Those last two cost $497 + $297 = $794 a month as add-ons on monthly billing, so a quote is worth requesting once you need both.

How GoHighLevel Usage Billing Works: Wallet, Rebilling and Markup

Usage is never part of the plan fee: HighLevel deducts it from a prepaid Agency Wallet and refills the wallet from the agency’s card when the balance falls below the minimum you set. Wallet credits cannot pay the recurring plan fee, and who ends up paying for client usage depends on the plan.

Plan	Client usage is paid by	Rebilling at cost	Rebilling with markup	AI Employee rebilling
Starter	The agency wallet	Higher plan: Unlimited	Higher plan: Founder	Higher plan: Founder
Unlimited	The agency wallet, then the client at cost when rebilling is on	Included	Higher plan: Founder	Higher plan: Founder
Founder	The agency wallet, then the client at the agency’s price	Included	Included, part of SaaS mode	Included

Sources: HighLevel pricing guide and Rebilling, Reselling, and Wallets Explained, checked Nov 2026.

One more charge sits in this flow. HighLevel’s LC Phone guide says a fixed 5% markup applies at the sub-account level, when rebilling is enabled, to A2P registration fees, SMS and MMS carrier fees, Verified Caller ID and RCS messaging carrier fees, so budget slightly above the base text rate.

The wallet also needs watching: if it goes negative, HighLevel halts the usage services until a payment reloads it, so an expired agency card can stop every client’s texts at once.

Additional GoHighLevel Costs to Consider

Beyond the plan fee, GoHighLevel bills phone numbers, texts, calls, A2P registration, email, AI and premium workflow actions per use. Optional add-ons come on top of that, from Ad Manager at $0 up to premium support at $500 a month on monthly billing.

Cost type	When it applies	Pricing basis	Notes
Local phone number	Any account that calls or texts	$1.15 per number per month	Toll-free numbers $2.15 per month
SMS	Every text sent or received in the US	$0.00747 per segment	Carrier fees are extra
MMS	Picture messages	$0.0220 per outbound segment	Inbound $0.0165 on a local number
Outbound calls	Calls placed from the platform	$0.0166 per minute	Partial minutes round up
Inbound calls	Calls answered on web, mobile or deskphone	$0.01165 per minute	$0.02 per minute to a US forwarding number
A2P 10DLC	Registering an A2P brand and texting campaign	One-time $22.50 registration, plus a recurring add-on charge of $1.50 to $10.50 per campaign each month	Low Volume campaign type
LC Email	Every email sent, received or forwarded	$0.675 per 1,000 emails	Same rate on all plans
Email verification	Optional list checks	$2.50 per 1,000 verifications	Billed apart from sending
AI Employee	Client-facing Conversation and Voice AI	$50 or $97 per sub-account per month	AI Employee Growth or AI Employee Unlimited
Voice AI pay-per-use	AI calls without an AI Employee plan	$0.045 per minute Voice Engine	Plus voice provider, tokens and phone charges
Workflow premium actions	Premium triggers and actions	$0.01 per execution	Workflow Pro tiers $10 to $50 per month

Sources: LC Phone Pricing & Billing Guide, What is LC Email and AI Products Pricing, checked Nov 2026.

LC Phone: numbers, texts, calls and A2P fees

Texting costs more than the headline segment rate suggests. Inbound texts bill at the outbound rate, and carrier fees come on top: AT&T adds $0.0035 per outbound SMS and Verizon $0.0050. Calls bill in full minutes with any partial minute rounded up, and a call forwarded to a US number bills both legs.

HighLevel also bills A2P 10DLC registration fees for each texting campaign. Besides the Low Volume campaign type in the table, a Sole Proprietor campaign costs up to $2.10 per month plus $22.50 one-time and a High Volume campaign $10.50 per month plus $64.00. Both fees start when you submit the campaign, whatever the review outcome, while resubmissions have been free since February 1, 2026.

LC Email: sending, forwarding and verification

Email is the cheap part of the bill: if you send a newsletter to 10,000 contacts, it costs 10 x $0.675 = $6.75 per send. HighLevel bills incoming and outgoing email, CC and BCC copies included, so a busy shared inbox adds cost as well as campaigns do.

Speed is the limit to watch. A new sub-account starts at 250 emails on day 1, reaches 10,000 on day 7 and sends up to 25,000 a day on a shared domain from day 8, so a client moving a large list should start sending early. If you are weighing built-in email against a dedicated platform, ActiveCampaign pricing shows what an email-automation tool costs on its own.

AI Employee and pay-per-use AI

AI Assistants such as Ask AI, AI Studio and Content AI are free for agency users on all three plans, subject to fair use. Client-facing agents cost extra: a sub-account running Conversation AI or Voice AI needs AI Employee Growth or Unlimited, or pays per use.

Growth includes 1,000 Conversation AI responses and 100 Voice AI minutes a month, while Unlimited lifts those caps subject to fair use. The $20 Starter plan, sold only to Founder agencies, covers AI Assistants and leaves Conversation AI and Voice AI billed per use.

Pay-per-use Voice AI adds the voice provider and LLM tokens to the Voice Engine rate: a 10-minute call with OpenAI TTS-1 comes to $0.45 + $0.15 = $0.60 before tokens. Phone System charges still apply to every phone call an AI agent handles, whatever the AI plan.

Per-client subscriptions multiply fast, and only Founder agencies can rebill AI Employee usage.

For an illustrative agency with ten client accounts, AI Employee Unlimited on every client costs 10 x $97 = $970 a month, more than three times the Unlimited plan fee.

Workflow premium actions and add-ons

Standard workflow triggers and actions are free; premium ones bill per execution. Workflow Pro comes in three tiers, Starter $10, Growth $25 and Scale $50 a month, which include 10,000, 30,000 and 65,000 executions with cheaper overage. The optional add-ons start with fees for the whole account, then fees per enabled client account:

• White label mobile app: $497 per month or $1,491 per quarter
• HIPAA compliance: $297 per month
• Premium support: $500 per month or $5,000 per year
• HighLevel Certification Program: $97 per month
• $1,000 for Advanced Account Setup
• Per enabled sub-account: Branded Client Portal App $49, SEO powered by Search Atlas $79, Online Listings $30, Premium Prospecting $29 and WhatsApp $10 per month, plus WhatsApp conversation charges
• Other: dedicated email IP $59 per month on Unlimited and Founder only, and Ad Manager $0
• WordPress hosting starts from $10 per month for one site.

HIPAA compliance is the add-on to decide carefully. It covers the whole account and cannot be deactivated once enabled, so one healthcare client turns $297 a month into a lasting line on the agency’s bill.

Does GoHighLevel Have a Free Plan or Trial?

No free plan is listed on HighLevel’s pricing page, but every plan comes with a 14-day free trial that gives full access to the chosen tier. Billing starts on its own when the trial ends unless you cancel, and HighLevel warns that phone and other third-party usage can be charged while you test.

Use the 14 days to settle three things: how many sub-accounts you need on day one (3 or fewer keeps you on Starter), whether a client’s list fits a new sub-account’s email ramp-up, and whether you are ready to pay A2P fees, which start on submission.

Monthly vs Annual GoHighLevel Pricing

HighLevel’s pricing page prints a yearly price on each plan card beside the monthly one. Starter is $97 per month or $970 a year, so paying yearly saves 12 x $97 – $970 = $194 a year on Starter.

The Unlimited card prints “$4970 /Year” and the Founder card prints “$497 /Month” and “$2970 /Year”. That is the reverse of their monthly order, so a buyer on either plan should confirm the yearly charge at checkout. You choose yearly billing when you upgrade: the billing help center lets you toggle between Monthly and Yearly billing from Agency Settings > Billing.

Going back is harder. An existing yearly plan cannot be moved to monthly billing inside the platform; you have to contact HighLevel Support. My advice is to stay monthly until your client count settles which plan you need, then read the yearly price on the upgrade screen before committing.

How Much Does GoHighLevel Cost for Your Agency?

A monthly GoHighLevel bill is the plan fee plus each client account’s wallet usage.

Take an illustrative client account that uses one local number, 1,000 SMS segments, 4,000 emails and 200 outbound call minutes a month: it adds 1 x $1.15 + 1,000 x $0.00747 + 4 x $0.675 + 200 x $0.0166 = $14.64 to the plan fee. For one business on Starter, that makes a monthly bill of $97 + 1 x $1.15 + 1,000 x $0.00747 + 4 x $0.675 + 200 x $0.0166 = $111.64. For a reseller with twenty-five client accounts on Founder, each with the same usage, it makes $497 + 25 x $14.64 = $863.00.

The calculator takes your number of client sub-accounts and check boxes for rebilling at cost, SaaS mode with markup and the white-label desktop app. It shows Starter, Unlimited and Founder side by side with each plan’s monthly fee and its yearly total on monthly billing, and names the cheapest plan that covers your needs. It prices the subscription only, so add your wallet usage from the table; tax, yearly billing and add-ons are left out too.

The table runs that illustrative usage through five example accounts.

Team size	Plan	Billing	Monthly equivalent	Annual total	Assumptions
One business	Starter	Monthly	$97 + 1 x $1.15 + 1,000 x $0.00747 + 4 x $0.675 + 200 x $0.0166 = $111.64	$111.64 x 12 = $1,339.68	Usage per client as in the example above; usage paid from the wallet
An agency with 3 client accounts	Starter	Monthly	$97 + 3 x $1.15 + 3 x 1,000 x $0.00747 + 3 x 4 x $0.675 + 3 x 200 x $0.0166 = $140.92	$140.92 x 12 = $1,691.04	Same usage per client; usage paid by the agency
An agency with 10 client accounts	Unlimited	Monthly	$297 + 10 x $1.15 + 10 x 1,000 x $0.00747 + 10 x 4 x $0.675 + 10 x 200 x $0.0166 = $443.40	$443.40 x 12 = $5,320.80	Same usage per client; usage rebillable at cost
An agency with 25 client accounts	Unlimited	Monthly	$297 + 25 x $1.15 + 25 x 1,000 x $0.00747 + 25 x 4 x $0.675 + 25 x 200 x $0.0166 = $663.00	$663.00 x 12 = $7,956.00	Same usage per client; no reselling, usage rebillable at cost
A SaaS reseller	Founder	Monthly	$497 + 25 x $1.15 + 25 x 1,000 x $0.00747 + 25 x 4 x $0.675 + 25 x 200 x $0.0166 = $863.00	$863.00 x 12 = $10,356.00	Same usage per client; a SaaS reseller, usage rebillable with markup

Sources: HighLevel pricing page, LC Phone Pricing & Billing Guide and What is LC Email, checked Nov 2026.

Every row leaves out carrier fees, A2P registration, MMS, inbound minutes, AI, add-ons and tax. They are estimates from published rates, not a quote.

For an agency with 3 client accounts on Starter, the client usage stays on the agency’s card because Starter cannot rebill. On Unlimited the usage can go back to clients at cost, so the agency’s own fixed cost is the $297 plan fee.

The last two rows share the same client count and usage and differ only in the plan. An agency that does not resell stays on Unlimited; the Founder row assumes a SaaS reseller, whose markup and resold subscriptions have to cover the higher fee.

AI moves the total faster than messaging. For the example agency with 10 client accounts, adding AI Employee Growth to every client costs 10 x $50 = $500 a month, more than the Unlimited fee and the clients’ phone and email usage combined.

Which GoHighLevel Plan Should You Choose?

Choose by the first gate you hit: client count decides between Starter and Unlimited, and reselling decides Founder.

Your needs	Plan to consider	Why	Main limitation
One business that pays its own usage	Starter plan, $97 per month	3 sub-accounts and unlimited users cover it, with no upgrade needed	No dedicated email IP, which needs Unlimited or Founder
A new agency with up to 3 clients	Starter plan, $97 per month	The lowest fee while the client list is small	The agency pays all client usage
An agency with 4 or more clients	Unlimited, $297 per month	Unlimited sub-accounts for one flat fee	Rebilling at cost only
Clients should pay their own texts, calls and email	Unlimited, $297 per month	Rebilling without markup starts on this plan	No margin on usage
Reselling HighLevel as your own software	Founder, $497 per month	SaaS mode, markup and AI Employee rebilling	The extra fee needs a SaaS offer to earn it back
Healthcare clients with protected health information	Any plan plus HIPAA at $297 per month	HIPAA is an account-wide add-on on any plan	Cannot be deactivated once enabled
A high-volume business that needs a branded mobile app and HIPAA	Enterprise plan	Both come included in the purchase	No published price

Sources: HighLevel pricing page and HighLevel pricing guide, checked Nov 2026.

Is GoHighLevel Worth the Price?

GoHighLevel is worth the price for an agency that runs many clients on one flat fee and rebills their usage, and poor value for a single business that only needs a CRM and email. My GoHighLevel review covers who that flat fee suits and who it does not.

The economics come from the flat fee, and because users are unlimited, a large agency team pays the same fee as a solo consultant.

On Unlimited, an illustrative agency with ten client accounts pays $297 / 10 = $29.70 per client a month in subscription. An agency with twenty-five client accounts pays $297 / 25 = $11.88 each, or $497 / 25 = $19.88 if it resells on Founder.

It is poor value in two cases: a single business that never needs sub-accounts pays for agency machinery, and an agency that stays at 3 clients but wants rebilling pays $297 for client capacity it leaves empty. Add-ons can also outweigh the plan, since the white label mobile app costs more than Unlimited itself.

If a flat agency fee does not match how you sell, my ranking of the best CRM for agencies compares other options built for client work.

A team that needs automation more than client accounts can shortlist CRMs with strong marketing automation instead.

Billing, Upgrades and Cancellation

HighLevel’s billing questions for agencies and its pricing page FAQ set the terms: month to month, no long-term contract, and you can upgrade, downgrade or cancel from the dashboard. An upgrade is charged right away for the prorated difference; in HighLevel’s own example, a move from $297 to $497 on March 15 bills about $133.33 for the remaining 20 days, two-thirds of the $200 monthly difference between the plans.

A downgrade does not cancel add-ons, Marketplace apps or phone numbers, so remove those separately. After you cancel, your data is deleted after 90 days, and if a payment fails the agency keeps access for 21 days before the account locks.

Refund requests and billing disputes go to HighLevel’s Billing team for review, and an account bought through another agency is changed or canceled through that agency’s administrator.

How I Verified GoHighLevel Pricing

I checked HighLevel’s pricing page and its help center articles on pricing, LC Phone, LC Email, AI products, the Founder plan, rebilling and agency billing in November 2026, including a read of the pricing page as a US visitor. Every price is in US dollars, and usage rates are the US and Canada rates HighLevel publishes.

Plan prices and per-unit rates are published figures; the scenario totals are my estimates, calculated as the plan fee plus each client’s usage at published rates, times twelve months for a year on monthly billing, with the math in each row, and the plan picks are my analysis. HighLevel does not publish an Enterprise price.

Frequently Asked Questions

Is Founder the same as Agency Pro or the Pro Plan?

Yes. HighLevel’s own pages use three names for the $497 plan: Founder on the pricing card, the Pro Plan in the pricing page FAQ and Agency Pro in older help article titles. If an invoice, tutorial or help article says Agency Pro, it refers to the plan now sold as Founder.

Which is cheaper, HubSpot or GoHighLevel?

It turns on how many people need paid access. GoHighLevel’s fee stays flat whatever your headcount, from $97 a month on Starter, so price the same team against HubSpot’s plan prices and add GoHighLevel’s wallet usage to its side before you decide.

Final Pricing Verdict

Start on Starter at $97 a month if you run one business or up to 3 clients. Move to Unlimited at $297 the moment you add a fourth client or want clients billed for their own usage, and pay $497 for Founder only when you resell HighLevel under your own brand with a markup.

Whatever the plan, budget wallet usage per client account on top of the fee, and price AI Employee per client before you promise AI agents to anyone, because it is the line that can outgrow the plan fee.

Skip it if:

you are one business that will never use sub-accounts or rebilling; a CRM built for one company fits that job without the agency layer.