This Loom review comes down to one finding: Loom earns its price for teams that explain work on screen several times a week. Business, at $18 per user per month on monthly billing, removes the free plan’s 5-minute recording cap and 25-video limit.
Business + AI, at $24 per user per month, is worth the extra only if most of your creators will use meeting notes or AI editing every week. If you keep fewer than 25 short videos per person, Starter covers you at $0.
In This Article (11 sections)
Loom Review: Quick Verdict
| Question | Answer |
|---|---|
| Best for | Product, engineering, support and sales teams that replace status meetings and walkthroughs with recorded video |
| Skip it if | You produce polished training or marketing video, or you keep fewer than 25 short videos per person |
| Starting price | Starter $0; Business $18 per user per month, billed monthly |
| Plan to start with | Business; Business + AI ($24 per user per month) for heavy meeting or editing use |
| Main strength | Unlimited videos and recording time from Business up, with Slack, Jira and Confluence connected even on Starter |
| Main limitation | Starter caps screen recordings at 5 minutes and 25 videos per person |
| Alternatives to check | Zight for support teams that need recordings from customers; Vidyard for sales teams that want video data in the CRM |
Sources: Loom pricing page, checked October 2026.
For a team that records demos or walkthroughs, the 5-minute cap is the limit to watch first, well before the price.
What Loom Is (and What It Isn’t)
Loom records your screen and camera, then keeps each video in a team workspace with personal, shared and team libraries. It runs on Mac, Windows, iOS and Android, plus a Chrome extension.
The value sits in what happens after recording. Viewers react with emojis or leave text and video comments on the timeline, and viewer insights show who watched. That turns a walkthrough into a reply thread, which is what makes Loom a meeting substitute rather than just a recorder.
It now records calls too. Connect your calendar and Loom stores meetings from Zoom, Google Meet and Teams, with unlimited meeting recording length even on Starter.
Even Starter connects to Slack, Jira, Jira Service Desk, Confluence, GitHub and Gmail, and embeds in Notion, FigJam, Intercom, Zendesk, Dropbox and GitLab. Salesforce is the exception: it sits on Enterprise.
Loom is not a production editor. Business editing means trimming mistakes and stitching clips; Business + AI adds editing by transcript and text, box and arrow overlays.
That cleans up a message. For course videos or marketing cuts, a tool from our video editing software roundup fits the job better.
It is not a meeting platform either: it stores calls held in Zoom, Google Meet or Teams. If you are choosing where the calls happen, our comparison of video conferencing software covers that decision.
Loom AI in 2026: Business + AI Review
Business + AI costs $24 per user per month on monthly billing, so the upgrade is $24 – $18 = $6 per creator per month over Business. Atlassian’s plan overview describes it as Business plus “full access to Loom’s AI capabilities”.
What the extra $6 buys:
- Record for agents (new): Loom captures every click, URL and detail of a task so you can hand it to an AI agent in your own tool.
- Meeting notes and recaps: action items, notes and a recap email, sent automatically.
- Advanced editing: edit by transcript, one-click silence and filler-word removal, and text, box and arrow overlays.
- Video-to-text automation: Loom drafts issues, docs and messages from a video.
- Summaries, chapters and variables: viewers get context before pressing play, and one recording can be personalized for many recipients.
- Admin insights: top users, total Looms created and meetings saved.
Record for agents is the most specific reason to upgrade. An engineer who already records a bug walkthrough for a teammate can send the same recording to a coding agent. Atlassian’s Loom page pairs it with Cursor and says Rovo or any AI tool can reach Loom through MCP.
Per creator, Business + AI costs $24 x 12 months = $288 a year, against $18 x 12 months = $216 for Business.
The premium is billed for every creator, so count who will use it. If most of your creators run meetings through Loom’s notes and recaps, it is easy to justify. If two in ten would, the other eight pay for features they skip.
Settle one question before switching it on. Loom’s pricing FAQ says OpenAI receives transcript text to generate titles and summaries, and does not receive full videos or audio. Teams with confidential recordings should run that past whoever owns vendor review.
Loom Pricing and Plans in 2026 (USD)
Loom has four plans, and on monthly billing the headline prices are:
| Plan | Headline price, billed monthly |
|---|---|
| Starter | $0 |
| Business | $18 per user per month |
| Business + AI | $24 per user per month |
| Enterprise | Contact sales |
Sources: Loom pricing page, Atlassian’s Loom pricing page and Loom Billing FAQ, checked October 2026.
The step from Starter to Business is the one that changes what Loom can be used for: it removes the 5-minute recording cap and the 25-video limit per person. Business + AI adds Record for agents, auto-meeting notes and recap emails, video-to-text automation and admin insights.
If the budget is zero for good, the ranking of free collaboration tools is the next place to look.
For the full plan list, see my Loom pricing guide.
The Atlassian Factor: Loom.com vs Atlassian.com
Both sites list the same four plans at the same prices, but the purchase around the plan differs. Loom’s FAQ dates these differences to October 23, 2024 and calls them temporary while the platforms merge; they were still listed in October 2026.
| What differs | Bought on loom.com | Bought on atlassian.com |
|---|---|---|
| Starter workspace | Up to 50 Creator Lite members | Up to 10 users |
| Annual billing | By the number of paid users | By the user tier closest to your count |
| Administration | No Atlassian Administration hub | Atlassian Administration hub for all Atlassian apps |
| SSO and SCIM | Enterprise, with Atlassian Guard Standard included | Same Atlassian Guard setup as other Atlassian apps |
| Jira and Confluence | Integrations | Integrations plus recording entry points in Jira and Confluence menus |
| Payment | Credit card; ACH through sales | Card or PayPal monthly; card, bank transfer or check annually |
Sources: Loom pricing page and FAQ and Atlassian’s Loom pricing page, checked October 2026.
Atlassian.com’s comparison table also lists SSO and SCIM below Enterprise as requiring a separate Atlassian Guard Standard subscription. For a Business team that only needs SSO, that route is worth pricing against an Enterprise quote.
My recommendation: buy on atlassian.com if your company already runs Jira or Confluence. You get one admin hub, the same SSO as your other Atlassian apps and recording inside those tools. Buy on loom.com if you want Starter for more than 10 people.
Still deciding where your docs live? Loom embeds in Notion, but the recording entry points come with Confluence on an atlassian.com purchase. Our Notion vs Confluence comparison covers the rest of that choice.
Is Loom Safe and Legit?
Yes. Loom is an Atlassian product. Loom’s pricing page says more than 25 million people across 400,000 companies choose Loom.
Loom’s security page is Atlassian’s Security Measures page, effective October 7, 2025, which names loomstatus.com for Loom’s system status. It commits to:
- encryption of customer data at rest with AES-256 and in transit with TLS 1.2+;
- annual penetration testing and bug bounty programs;
- annual internal and independent external audits, with ongoing verification against standards such as ISO 27001 and SOC 2;
- notifying customers of a security incident without undue delay, under its Data Processing Addendum.
Inside the product, Starter already lets you make a video viewable by anyone, by people in your domain or by specific people. Business adds password-protected videos and a default privacy setting for the workspace.
Enterprise adds SSO and SCIM, custom data retention and control over who can create public links. For most teams the security question is settled by Atlassian’s controls; the real decision is whether you need those Enterprise admin settings.
Loom Review: Pros and Cons
Pros
- Business removes the limits that matter. Unlimited videos and recording time at $18 per user per month on monthly billing, plus video up to 4K and no Loom branding.
- Free Creator Lite seats keep the bill tied to creators. On Business you pay for Creators and admins, not everyone in the workspace.
- Atlassian tools work from day one. Jira, Jira Service Desk, Confluence, Slack and GitHub connect even on Starter.
- Meeting recording is uncapped, even on Starter. Calls from Zoom, Google Meet and Teams have no length limit.
- Business + AI makes recordings agent-ready. Record for agents hands a recorded walkthrough straight to an AI tool.
Cons
- Starter’s 5-minute cap. Longer walkthroughs need splitting, and every part counts toward the 25-video limit per person.
- AI is a separate tier. Summaries, filler-word removal and meeting notes need Business + AI, at $24 – $18 = $6 per creator per month more than Business.
- Enterprise ends free seats. It bills per Member and has no Creator Lite role, so a large Business workspace may get more expensive on upgrade.
- Salesforce is Enterprise-only. A sales team on Business has no Salesforce sync.
- SSO and SCIM need Enterprise on loom.com. On atlassian.com, the lower plans need a separate Guard Standard subscription.
- No refund for removed seats mid-cycle. A deactivated paid seat forfeits its fees for the rest of the cycle.
Who Should Use Loom, and Who Should Skip It
Choose Loom if your team:
- records walkthroughs, bug reports or demos longer than 5 minutes several times a week (Business);
- runs Jira or Confluence and wants recording inside those tools (buy on atlassian.com);
- holds recurring calls where automatic notes and recap emails replace a note-taker (Business + AI).
Skip Loom, or stay on Starter, if:
- you keep fewer than 25 short videos per person, which Starter covers at $0;
- you produce polished training or marketing video, since Loom’s editing stops at trims, transcript edits and overlays;
- your sales team wants video engagement in HubSpot or Marketo, which Vidyard syncs;
- your support team needs customers to record their screens, which Zight’s Video Requests handle without an account.
If you are choosing the rest of the stack too, our team collaboration tools ranking lays out the wider options.
Best Loom Alternatives (2026)
Pick an alternative from my Loom alternatives ranking by the job Loom does least well for you.
Vidyard: for sales teams that want video data in the CRM
Vidyard has a free plan with no credit card required, and its Starter plan offers a 14-day trial. CRM and marketing-automation integrations start on Teams, which has custom pricing.
Vidyard syncs video engagement data with Salesforce, HubSpot, Marketo, Eloqua and Pardot. That makes it the better pick when the CRM is not Salesforce, since Loom’s Salesforce link sits on Enterprise. For internal walkthroughs, Loom’s Jira and Confluence ties matter more.
Zight: for support teams that need recordings from customers
Zight’s Share plan costs $0 and covers recording, screenshots and 15-second GIFs. Create is $9.95 and Collaborate $12 per user per month, billed annually.
Its Video Requests send a link that lets anyone record their screen and send it back, with no account or install. That suits a support desk collecting bug recordings from customers.
Compare like for like: Zight’s prices are annual-billing rates, while Loom’s $18 is its monthly rate. Atlassian shops still get more from Loom’s Jira and Confluence entry points.
Loom FAQs
Is Loom actually free?
Yes for light use, and partly for teams: paid workspaces can add Creator Lite accounts, which are always free. Teachers and students can apply for Loom’s discounted Education plan, and Atlassian also lists a discount for nonprofits.
Does Loom record Zoom, Google Meet and Teams meetings?
Yes, and it can file the notes for you: invite Loom to a call and it can add meeting notes to Confluence automatically. Notes, action items and recap emails need Business + AI or Enterprise. Enterprise also adds Zoom Import.
Is Loom trustworthy for business use?
Yes, it is an Atlassian product covered by Atlassian’s security measures. Enterprise adds a 99.95% uptime SLA and EBA compliance, which Loom describes as meeting European Banking Authority standards. That makes it the tier for regulated teams, not only large ones.
Can you download Loom videos?
Yes, from Business up. The Business plan adds uploading and downloading videos, and Business + AI and Enterprise include everything in Business. Loom’s comparison table also lists a video download restriction, so admins can disable downloads across a workspace when recordings are sensitive.
What happens when a Loom trial ends?
If you do not subscribe, the workspace drops to the free Starter plan and you pay nothing. You can add payment details at any point during the trial without an early charge. Upgrades to or downgrades from Enterprise go through Loom’s sales team.
Final Verdict: Should You Use Loom in 2026?
Choose Loom Business if your team records walkthroughs, bug reports or demos longer than five minutes every week. At $18 per user per month on monthly billing, it is the plan where Loom stops rationing recordings.
Move to Business + AI ($24 per user per month) only if most of your creators will use meeting notes, transcript editing or Record for agents weekly.
Buy on atlassian.com if you run Jira or Confluence; buy on loom.com if you want a Starter workspace for more than 10 people.
Stay on Starter if you keep fewer than 25 short videos per person. Look at Zight if customers need to send you recordings, and Vidyard if sales video has to land in HubSpot or Marketo.
Last verified: October 8, 2026
Sources: Loom pricing, Atlassian Loom pricing, Loom Billing FAQ, Available Loom plans, Atlassian Loom product page and Atlassian security measures, checked October 2026.
